Another Logo Design Study Says Keep Your Logo Simple!

Last week’s post about how science proves a logo design can make a difference for your business got us thinking…

What do scientists know about which logo design styles are best?

Turns out there is a study that looked at that and the findings are interesting. Academics from seven countries tested logos on five continents to see if certain design styles (things like complexity, naturalness, and harmony) worked better in one country than another.

It’s no surprise that customers in the West (Germany, UK and USA) tend to see logos very similarly, and differently than those in Asia (China, India, and Singapore). Consumers in Russia perceived things even more differently, preferring less complexity.

Simple logos tend to do better in the West (and Russia), while elaborate logos do better in Asia. The study’s authors recommend carefully choosing simple images or icons that represent the objectives of the brand or business. They also advise small businesses to stay away from trends and short-term fashions that may not translate between cultures.

Simple designs, used consistently.

Sounds like the scientists agree with the advice we like to give to small business owners.

Speaking of which, here are a seven good tips to keep in mind when you are ready to create your logo.

And here’s a great place to create your logo design, when you’re ready.

Photo credit: NASA Goddard Photo and Video via photopin cc