Have you ever seen a company logo that makes you cringe? Even if you don’t understand the subtleties of shape and color, you have strong reactions to visual images that offend your sense of balance. For most people, it’s easy…
What does seeing the color yellow spur you to think about? Maybe yellow stimulates you to think about foods such as bananas, butter, corn, egg yolks, macaroni, mustard, and pineapples. Perhaps you associate yellow with the Sun. You might also…
A business name says everything about your brand. If done well a business name evokes emotion, stands out in the mind, is memorable, and reminds the customer of your business in a millisecond. But what about business name fails? What…
How do you define a fantastic restaurant logo? For the starter course, you go to the best restaurants and see what they have to offer. Of course just because the food is culinary gold doesn’t mean the company’s logo is…
This is part 2 of a series on logo colors. Read the first installment, here: Red Logos: When & Why Your Brand Should Use Them. Does your mood change when you walk from a room with dark paint to light…
While a strong and consistent visual identity is critical to a successful brand, your company’s brand is much more than a logo and visuals. We want to discuss why a strong visual brand is important to consistent branding overall, but…
You’ve worked in your industry for more than a decade — you’re an industry vet. In the past year, you formulated a business plan for your startup, raised enough money to launch it, and devised a plan to manufacture, sell,…
In the world of fashion, what’s that famous motto of fashion consultant Tim Gunn? “One day you’re in, the next day you’re out.” For these three businesses, however, that doesn’t exactly ring true. My Subscription Addiction, ModCloth, and TOMS have…
Creative startup logos are the bread and butter of any new business. That’s because a good logo is the basis of a brand, and branding is everything for a business that’s just starting out. But how do you know if…
If your definition of social media is Facebook, then you’re on the right path to understanding how to use social media for your business. Facebook is the quintessential form of social media, but it’s not the only aspect of this…