Ever feel like you’re working too hard to keep customers coming back? Too often, small business owners make their jobs twice as hard because they don’t take the time to build a brand. They think of branding as optional, instead…
Don’t be surprised if choosing a good business name is harder than you expected. After all, brainstorming is just the beginning. Your list of ideas quickly shrinks once you get rid of all the great names that are already taken.…
A logo is a logo… right? Not exactly. Beyond logo color and fonts, a logo can be customized by layout style. You have a range of options when it comes to deciding which logo style to choose. What are they?…
Making your business a success is one giant puzzle, and choosing a business name is one of your first tests. The right name is memorable and provides the foundation for a great brand. But working with a weak (or just…
Do you really need a business logo, or can you get by without one? Your logo establishes you in the marketplace. It’s the starting point of your brand identity — the set of values and characteristics that set you apart…
If you’re just starting a business, you may be new to marketing and branding. Having some basic knowledge of branding can be extremely helpful as you start to promote your business. With an understanding of these concepts, you’ll be better…
A logo design speaks for your company, so you have to make sure it says the right things. Customers have more options than ever. You want them to single out your brand and think, “I know you. I trust you.”…
Are you creating a band? Launching your own label? To help your new musical venture take off, you’ll need a logo design that reflects the vibe and purpose of your business or group. Take a look at these tips and…
There’s a reason logos are everywhere you look. Since the dawn of man, people have used symbols to get their point across. From hieroglyphs to crosses to pink ribbons, symbols have meaning beyond what you see. They stir your emotions…
In 2015, the beauty industry generated $56.2 billion in revenue in the United States alone, and the industry’s sales are expected to reach about $42.5 billion by the year 2019. If you’re in the business of personal grooming, beauty products,…