Whether you’re running a small business or preparing to launch a startup, you know that your company’s logo is a vital piece of branding. Your logo is the visual expression of your business’s identity, closely linked to the company name and…
As a small business owner, you wear many the hats. You’re the boss, the employee, the bookkeeper, the marketing team, and everything else in between. At a certain point, you may want to hire additional employees to help with the…
As a small business owner, you already understand the importance of reaching out and establishing great relationships with as many potential customers as possible. You are likely also learning that in order to do that, you have to establish an…
You have taken the first steps towards starting your own business. Maybe you’re still in the planning and product creation stages, tinkering with supplies and materials in your home. Perhaps you have been providing a service for a while and…
Did you know that 88% of business cards are tossed in the trash within a week? If you want your business cards to buck those odds, you’ll need an advantage. Check out these mistakes to avoid when you design your…
It’s the beginning of a new year, and there are a few things that you need to think about within the first few weeks. Most small business owners have a huge list of tasks that need to be done, but…
The highly digitized and competitive business world calls for entrepreneurs and investors to come up with creative ways of giving their companies an upper hand. Apart from hiring qualified staff members and coming up with robust marketing strategies, companies need…
A logo is a must have piece of the marketing puzzle, as it can be used to convey a specific message to your targeted audience. A logo is like a small ad for your company, but it is also expected…
No doubt you’ve heard the amusing story about Chevrolet’s launch of a new model in Latin America. The car was popular in the US, so the launch team simply used the same model and name: Nova. In the states, a…
As I mentioned last week, things have been pretty busy around Logomaker HQ for the past couple of weeks. I recently spoke at 3 Things, a bi-monthly get-together put on by Objective, a Salt Lake web design agency. It was a…