Yesterday we posted a new infographic that walks through some of what neuroscientists have learned by studying how human brains respond when they “see” a logo design. You can see the infographic here. But if you’re not the kind of…
When a new business sets out to design a logo, there will be a multitude of factors to consider. Color, layout, font, and style are just of the few choices that a new CEO will need to make when using…
Every few weeks we come across another article written by a graphic designer touting the horrible things that will happen to your business if you buy a cheap logo. They often claim that cheap logos are unoriginal. Or forgettable. Or…
If you’ve been following the last few posts here on the blog, you may be thinking what else is there to say about the science of logo design—or what science says about why logos work the way they do? If…
How and why does a logo work? Is there any logo design science that can help us understand exactly what is going on? We’re fascinated with the way a logo can trigger certain responses in the people who see them.…
On the heels of last week’s post about the positive difference Logomaker’s customers helped make in Ethiopia, comes another announcement about how Logomaker is helping someone closer to home. We are pleased to announce that the winner of the 2014 Logomaker Scholarship…
This past week, we came across an article written by a graphic designer who asked, “Does your logo convert?” The idea is that a well-designed logo, designed by her company, will convert non-customers into regular buyers. She’s not alone in this…
Forgive us for this rare, non-logo design or startup related post, but this news is worth sharing… Roughly 18 months ago, we joined with our logo customers to raise $10,000 to help build a well for a village in Ethiopia. Now, a…
We’ve written before about the science behind logo design and how your logo may be able to change the behavior of your customers (check out those blog posts by clicking here or this secondary article here). And while those studies…
Harry Gordon Selfridge was born in mid-nineteenth century rural Wisconsin. He is best known for his founding Selfridge’s Department Store on the west end of London’s Oxford Street. This startup was a huge risk as the country had never seen a…