Phil Knight discovered he was an entrepreneur while sitting in a small business class at Stanford School of Business. “That class was an ‘aha!’ moment,” he said. “[the professor] defined the type of person who was an entrepreneur—and I realized…
UPDATE: We recently created a new, more comprehensive list of 17 Ways to Find Business Startup Ideas on the blog. Click to see them all. To the budding entrepreneur, one of the first problems with starting a new business is…
If you plan to run a small business online, you’ll need to know about search engine optimization (SEO). Even if you plan to hire someone to help you optimize your website for Google, Bing, and the other search engines, you’ll…
[Updated April 23, 2019] One of the problems with running a small business is that it is too easy to make design mistakes that make you look small. You may not have a marketing staff or design team or even…
Bill Bernbach was undoubtedly one of the most important thinkers in the history of advertising. His influence on modern advertising is impossible to measure. He was one of the original Mad Men. Bernbach launched his career just as the Great…
A couple of years ago I came across this (somewhat funny) two-step lesson demonstrating how to draw an owl. I apologize in advance for the crudeness. You could do a similar illustration called How To Start A Business: Step 1:…
Is it possible to start a small business today that competes with an established, successful company—and win? The answer, of course, is yes. Big companies get beaten in the marketplace all the time. Want proof? Of the top 100 companies…
We’re pretty big fans of Inc Magazine. We like the profiles of successful entrepreneurs, the case studies that often tackle the challenges of struggling small businesses, and ideas and advice for those who are thinking of starting or already running…
Update: In the two years since we first posted this list of podcast recommendations, we’ve added a few more to our playlist. And while the podcasts below are still good, you can check out what we’re listening to now (our more…
With each new January, millions of people resolve to make changes in their lives. Lose weight. Stop smoking. Save money. You, no doubt, are familiar with the drill. And if you’re like most people, you’ve at least thought about a…