[Updated February 2019] You’ve got a great idea for a business and you’re ready to get started. There’s just one question standing in your way: Do you need a business plan? The answer is: It depends. Below are a few…
We were going to do a post today on whether you need a business plan, but then we came across this great story by Tom Fishburne, who calls himself a “marketoonist.” Although Tom’s story is about how he came to…
[Updated February 2019] Starting a new business is exciting, but it can be a bit intimidating too. But once you make the decision to hang out your shingle, there are a few things you need to do right away. 1.…
As a small business owner, you’re always on the look-out for products and services that make your life easier—and your business more effective. So are we, after all, we basically run a small business too (even though we’re a tiny…
Can a good logo make your customers buy your product? Or buy more of it? Last year, the Journal of Consumer Research published an interesting study. The researchers set out to measure whether or not a logo could influence the…
Perhaps the biggest difference between starting your own business and working for a big company is the number of people in your office. If you’re just getting started, you may be all alone. There’s no one standing around the water…
Jamie Turner, Chief Content Officer at the 60 Second Marketer recently suggested 20 questions to ask when trying to differentiate your brand from your competition. We think they are a pretty good place to start when you are ready to…
As you know by now, the team here at Logomaker is always on the look out for ways to make your life as an entrepreneur easier. From our online logo design software to our easy-to-set-up websites, we want to make…
A few years ago, Google put together a little guide to help small business owners optimize their websites for their search engine. Last year they updated the guide with additional content. If you’re new to SEO or have a website…
This week marks the 40th anniversary of the creation of the Nike logo. You’ve probably heard the story before. Earlier this week NPR host Michelle Norris did a short story on how it all happened. It’s worth a listen. (Click…