Using Facebook for business isn’t that different from interacting with customers in person. You have to build rapport, listen to feedback, and find ways to keep people invested in your brand. Adding visuals to your Facebook business page is the…
Cornerstone, cor-ner-stone, noun. The first stone set in the construction of a masonry foundation. A stone from which all other stones will be set in reference to this stone, thus determining the position of the entire structure. In the marketing world, a logo…
Humans and animals have always had a close relationship. We have feared, loved, and respected animals throughout history. Each animal holds a different significance for different people, cultures, and countries. Many animals represent the qualities, virtues, and vices of human…
Ready to launch your company? Do you have the right logo to go with it? The importance of a logo is undeniable because this one image creates brand awareness, marketing opportunities, and communicates your company’s message to the world. With so much…
Creating a unique wordmark logo is tough when there are thousands of new brands popping up every year. While it may seem like all the best logo design ideas are taken, wordmarks offer infinite ways to express creativity. Think of…
Education logos have a tendency to fall into a pattern using common symbols, colors, and even fronts. When you think of a school, what comes to mind? Apples. Children. Chalkboard. Desks, pencils, notebooks, etc. Elementry schools are not the only…
Creating a consistent look for your brand is one of the most important reasons to design a logo. Yet, consistency isn’t something that happens automatically once you create a logo. Graphic images have complex properties that depend on the right…
A business name says everything about your brand. If done well a business name evokes emotion, stands out in the mind, is memorable, and reminds the customer of your business in a millisecond. But what about business name fails? What…
Don’t be surprised if choosing a good business name is harder than you expected. After all, brainstorming is just the beginning. Your list of ideas quickly shrinks once you get rid of all the great names that are already taken.…
You’re presenting at a trade show! You get to show off your products to a completely new market segment, including customers who have never encountered your brand before. It’s time to get creative and grab the attention of those trade…