Every few weeks we come across another article written by a graphic designer touting the horrible things that will happen to your business if you buy a cheap logo. They often claim that cheap logos are unoriginal. Or forgettable. Or…
Harry Gordon Selfridge was born in mid-nineteenth century rural Wisconsin. He is best known for his founding Selfridge’s Department Store on the west end of London’s Oxford Street. This startup was a huge risk as the country had never seen a…
It seems to be a rare thing these days to find a company that sticks with its logo for more than a few years. And for organizations like sports teams, which are constantly trying to stay fresh and relevant to…
Jon Taffer is a former business owner (as many as 17 restaurants at one time) and currently hosts and co-produces Spike TV’s popular show “Bar Rescue”. Taffer is an authority in the food and beverage industry and master of hospitality…
As a follow up to last week’s post on what a logo should cost… So if you hire a designer and pay $2000 for a logo, your logo design is worth $2000, right? And if you create a logo for…
Queens native, Russell Simmons, co-founded the hip hop music label Def Jam Records in 1984 when he was 27. In the 30 years since then, he has expanded into the fashion industry (Phat Farms clothing), financial services, TV, and film.…
How many companies do you think of when you see a pink Cadillac? That’s right. Just one. The late entrepreneur Mary Kay Ash built her profitable business from the ground up and found success by following a principle of rewarding employees…
Love her or hate her, there’s no arguing with the fact that Lady Gaga knows how to get attention. Lots of it. Her Monster Ball Tour played to more than two and a half million fans and grossed close to…
Every few weeks we come across someone who needs more information about how to legally protect their logo design but isn’t sure what to do. Making matters worse, when they ask what they should do in an online forum, the…
Arianna Huffington has appeared on Forbes’ Most Influential Women list and Time Magazine’s 100 Most Influential People list for her success in running the internationally recognized news and blog site, The Huffington Post. Her blog went live in 2005 and…