Business logos are the foundation of a company’s visual identity and are often the first impression people have of a brand. Good or bad, consumers can make quick judgments about an organization based on their reaction to a logo and…
Why are stories so powerful? Stories tap into human feelings that everyone can relate to. Hope. Love. Fear. Excitement. Triumph. Failure. The emotions behind a story are accessible even when the characters and setting are unfamiliar. Telling business stories is…
Designing a logo is a big step toward turning your small business into a recognizable brand. A brand represents the sum of all the promises and experiences you deliver as a business. When you use your logo, it unifies all…
A business name says everything about your brand. If done well a business name evokes emotion, stands out in the mind, is memorable, and reminds the customer of your business in a millisecond. But what about business name fails? What…
While a strong and consistent visual identity is critical to a successful brand, your company’s brand is much more than a logo and visuals. We want to discuss why a strong visual brand is important to consistent branding overall, but…
In the world of fashion, what’s that famous motto of fashion consultant Tim Gunn? “One day you’re in, the next day you’re out.” For these three businesses, however, that doesn’t exactly ring true. My Subscription Addiction, ModCloth, and TOMS have…
Ever feel like you’re working too hard to keep customers coming back? Too often, small business owners make their jobs twice as hard because they don’t take the time to build a brand. They think of branding as optional, instead…
Don’t be surprised if choosing a good business name is harder than you expected. After all, brainstorming is just the beginning. Your list of ideas quickly shrinks once you get rid of all the great names that are already taken.…
Making your business a success is one giant puzzle, and choosing a business name is one of your first tests. The right name is memorable and provides the foundation for a great brand. But working with a weak (or just…
If you’re just starting a business, you may be new to marketing and branding. Having some basic knowledge of branding can be extremely helpful as you start to promote your business. With an understanding of these concepts, you’ll be better…