[Updated February 19, 2019] Over the past few years, we’ve given a lot of advice about creating a logo design. We’ve provided insight on design best practices, as well as design mistakes to avoid. Here are a few more tips to…
A few weeks ago, in his Monday Morning Memo, Roy Williams asked the question: How much do your name, logo, and color scheme really matter? His answer: A little. Mr. Williams points out that a company can succeed more than 50…
We strive to present interesting ideas and news in this blog for small business owners. Along the way, we come across a lot of great information on other websites. Today we’ve collected a few that we’ve liked recently on subjects…
Since we’re a company that prides itself on having the best online logo maker, you probably didn’t expect to hear this from us, but the truth is, there is some controversy around the need for a professional logo. Really? Are you…
Have you ever wondering what the story was behind the Geico Gecko or the LaCoste Crocodile? If you haven’t yet, maybe you will now. Sometimes a logo has a story or meaning behind it. That’s the case with Krunch Marketing,…
When we asked Tracy and Brek about their business, they told us how it all started. Brek has been a board sports junky since he was a teenager, when he had his first experience on a paddle board. His entire…
Ingenetek, pronounced [in-gen-e-tek], is a company with a goal to develop, manufacture, and distribute “ingenious technologies”. Hence, the company name, Ingentek – a combination of the words ‘Ingenious’ and ‘Technologies’ summarized in the company’s motto, Complex Solutions Simplified™. We thought the…
Lisa sold motorcycle helmets and accessories for her family-owned powersports business. In 2011, she decided to branch out and open her own store, called Xtreme Helmets. Xtreme Helmets specializes in providing quality and affordable motorcycle helmets and accessories. They boast…
Last week we noted that aside from your business name and the products you offer, the colors you choose for your logo may be the most important choice you make. Why? Because the colors your business uses in your logo,…
UPDATE: Since writing this post, we’ve changed our thinking a bit about the color red and its ability to stimulate appetite. We don’t believe it. Click this link to learn why. Aside from choosing a name for your business, the most…