David Ogilvy is famous in the world of Madion Avenue. Time magazine once lauded him as a “wizard of advertising”. He started his career as a door-to-door salesman. Then moved into advertising, starting his own agency with just $6000. But…
Recently we wrote about the different kinds of logos. And showed several examples of iconic, wordmark, lettermark, illustrative, and combination logos. Today we’ll take a closer look at the different logo design types we see with iconic and combination logos.…
We didn’t see as much logo design news this week as we usually do, despite watching the industry closely. So this week’s edition may be a little shorter than usual. But here’s the stuff that caught our eye in the…
In the history of logo design there are lots of notable successes. And a few logo disasters. And while most of the logos-gone-bad belong to small businesses, plenty of big businesses have spent millions on logo designs and re-branding programs…
Your logo design is the face of your brand. More than that, your logo is the face of your business. It’s often the first thing a customer sees on your business card, your website, or your store sign. It’s the…
[Updated February 2019] In the world of small business, what customers think about your brand and whether they remember it (or not) is a big deal. As a small-business owner, you have the difficult task of communicating exactly what your…
Thanks to our do-it-yourself logo design tool, it’s pretty darn easy to create a new logo for your business. Not only is it easy, it’s fast and very reasonably priced. But lots of so-called experts would say designing your own…
Can a good logo make your customers buy your product? Or buy more of it? Last year, the Journal of Consumer Research published an interesting study. The researchers set out to measure whether or not a logo could influence the…
Jamie Turner, Chief Content Officer at the 60 Second Marketer recently suggested 20 questions to ask when trying to differentiate your brand from your competition. We think they are a pretty good place to start when you are ready to…