The average web visitor only skims your homepage for a few seconds before deciding whether to leave or stay. Is your website logo optimized to grab attention? Display your business logo in the right places to engage your audience. Logos…
Clothing and fashion play an integral part in any society; we use garments to express ourselves and tell passerby a little bit about our personalities. The same explanation can be said about a business logo. Creating a clothing logo that…
Your logo is the heart of your brand, the personality of your business, a visual representation of your values and beliefs. That’s a lot to live up to, isn’t it? Well, that’s why you need to put some serious thought…
Humans and animals have always had a close relationship. We have feared, loved, and respected animals throughout history. Each animal holds a different significance for different people, cultures, and countries. Many animals represent the qualities, virtues, and vices of human…
Healthcare is one industry that’s never going away. As long as there are medical mysteries to solve, health-related businesses will need strong branding that inspires trust. Yet, striking the perfect balance of authority, warmth, and goodwill in a medical logo…
Change for change’s sake isn’t the wisest choice in logo design. In recent years, brands such as Gap and Kraft Foods discovered that messing with an iconic logo can drive away customers and lead to a branding crisis. And when…
Once you have a great idea for a hair salon, you don’t want a bad logo design to pull down your brand. Salons are hubs for self-expression and trend-setting. At the same time, clients are putting their hard-won trust in…
Does this sound familiar? You started your own business, and it’s been growing steadily. When you began, you put the emphasis on where it needed to go: delivering your service in the best way you can. Branding was hardly on…
Think, for a second, about your signature — your own personal autograph. Do you sign your name with an elegant script, a casual scribble, or edgy initials? Whatever your style, your signature is a unique part of your personal brand.…
UPDATE: We recently created a new, more comprehensive list of 17 Ways to Find Business Startup Ideas on the blog. Click to see them all. To the budding entrepreneur, one of the first problems with starting a new business is…