Does this sound familiar? You started your own business, and it’s been growing steadily. When you began, you put the emphasis on where it needed to go: delivering your service in the best way you can. Branding was hardly on…
Getting past your initial block is the hardest part of any creative project. All it takes is a few surges of inspiration for good ideas to start flowing. If you’re stuck coming up with the right logo design, take a…
Business logos are the foundation of a company’s visual identity and are often the first impression people have of a brand. Good or bad, consumers can make quick judgments about an organization based on their reaction to a logo and…
Church branding may seem like the least important part of spreading the gospel. In reality, building an identity allows your message to reach more people. Unlike a business, a church isn’t primarily selling a product. People choose a congregation for…
You’ve worked in your industry for more than a decade — you’re an industry vet. In the past year, you formulated a business plan for your startup, raised enough money to launch it, and devised a plan to manufacture, sell,…
A logo is a logo… right? Not exactly. Beyond logo color and fonts, a logo can be customized by layout style. You have a range of options when it comes to deciding which logo style to choose. What are they?…
Do you really need a business logo, or can you get by without one? Your logo establishes you in the marketplace. It’s the starting point of your brand identity — the set of values and characteristics that set you apart…
A logo design speaks for your company, so you have to make sure it says the right things. Customers have more options than ever. You want them to single out your brand and think, “I know you. I trust you.”…
Are you creating a band? Launching your own label? To help your new musical venture take off, you’ll need a logo design that reflects the vibe and purpose of your business or group. Take a look at these tips and…
There’s a reason logos are everywhere you look. Since the dawn of man, people have used symbols to get their point across. From hieroglyphs to crosses to pink ribbons, symbols have meaning beyond what you see. They stir your emotions…