A big part of what makes a great entrepreneur is vision—being able to see what others can’t, especially when it comes to your product or service. Vision was the difference between the McDonald brothers and Ray Kroc. By 1954, Richard…
This week’s spotlight is on a small business called “The Mortgage Institute”, also known as “L’Institut Hypothécaire” in French. President and CEO, Anthony Melatti, started his company in 2011, after identifying an unmet need in training and preparing mortgage brokers…
Every day we meet customers who use the Logomaker tool to create outstanding logos to help them market their businesses. Here’s a customer we met just this week. In 1995, Brian bought into a franchise selling onsite furniture repair and…
As the founder of Southwest Airlines, Herb Kelleher did something no other person in the airline industry could do—grew an airline from nothing to more than 3500 flights a day, and turning a profit every single year since 1972. He’s…
Over the next day or so, we will be working to move Logomaker to a new server installation. While we do this, you may see some slow-downs in our service. We’re truly sorry if this affects a project you are…
We’ve seen this image several times over the past few days. Given our focus on providing tools to help small businesses succeed, we thought it would be appropriate to share too. No doubt you’ve heard all kinds of stories about…
For the last few weeks, we’ve taken a closer look at how colors can enhance your brand message—from what colors mean (Part 1 and Part 2) to how color can affect the purchase behavior of your customers. It turns out,…
The last two weeks we wrote about choosing colors for you logo and what those colors mean. (Read them here: Choosing a Logo Color, Part 1, and Choosing a Logo Color, Part 2). This week we simply want to share…
Last week we noted that aside from your business name and the products you offer, the colors you choose for your logo may be the most important choice you make. Why? Because the colors your business uses in your logo,…
UPDATE: Since writing this post, we’ve changed our thinking a bit about the color red and its ability to stimulate appetite. We don’t believe it. Click this link to learn why. Aside from choosing a name for your business, the most…