Less a quote this week, and more an inspirational cartoon from a small businessman and doodler who gets it. As Hugh says, “As we work with more entrepreneurs all around the world, it becomes crystal clear that the slightly otherworldly…
A couple of weeks ago, we told you about The Gap logo fiasco. Or rather, we probably reminded you of it, as it was all over the news and pretty hard to miss when it happened. But The Gap isn’t…
In the history of logo design there are lots of notable successes. And a few logo disasters. And while most of the logos-gone-bad belong to small businesses, plenty of big businesses have spent millions on logo designs and re-branding programs…
The first book I ever read on creativity was Serious Creativity by Edward de Bono. At first I disagreed with his idea that you can take a systematic approach to something so nebulous and mystical as creativity. Structure is limiting…
Another week filled with news from the logo design world has flown by. Want to catch up on the latest? Here’s all the logo design news that caught our eye this week: Seems as if we’ve posted quite a few…
Your logo design is the face of your brand. More than that, your logo is the face of your business. It’s often the first thing a customer sees on your business card, your website, or your store sign. It’s the…
[Updated February 2019] In the world of small business, what customers think about your brand and whether they remember it (or not) is a big deal. As a small-business owner, you have the difficult task of communicating exactly what your…
Thanks to our do-it-yourself logo design tool, it’s pretty darn easy to create a new logo for your business. Not only is it easy, it’s fast and very reasonably priced. But lots of so-called experts would say designing your own…
Perhaps the biggest difference between starting your own business and working for a big company is the number of people in your office. If you’re just getting started, you may be all alone. There’s no one standing around the water…
A few years ago, Google put together a little guide to help small business owners optimize their websites for their search engine. Last year they updated the guide with additional content. If you’re new to SEO or have a website…