The BBC (British Broadcasting Corporation) spent $1.8m on their company logo. Companies pay anywhere from a few dollars to millions for logo designs. This goes to show the importance of logos to branding and marketing efforts. There are several considerations that you…
Whether you’re a huge football fan or you love a day out on the baseball field, there’s no doubt you have a favorite sports team. When it comes to team recognition, the logo is what makes them stand out and…
Everyone knows that your logo is one of your primary branding tactics and that it can go a long way towards establishing your product or service successfully. How can you find a perfect logo which will communicate what you offer…
You must have heard that people refer to their company/organization as their brand. It’s an interchangeable term that people use to talk about their business, products, or startup without getting caught up in listing all those particulars. However, the thing…
This year marks the 50th year of the Stonewall riots in New York City and many brands are showing their support for the community by adding either a rainbow filter onto their business logo or creating a new temporary logo…
Still tinkering with your business logo? Logos help build iconic brands that people recall. If you have a logo image with a clean looking and professional typeface, your company will be unforgettable in people’s minds. Your logo can be your best…
Your logo is often the very first impression that consumers get of your brand — and it’s up to you to make it a good one. That’s why you’ve decided to work with a professional logo designer. But how do you…
When a group of 3,000 individuals was surveyed, 16% of them recognized the Nike logo right away. Apple came in as a close second at 15.6% and McDonald’s at 11%. These brands used the perfect combination of logo color and design to…
Are you creating a logo for your brand? Sticking to a text only logo is a sensible option. Apart from its simplicity, the “logotype,” as others call it, offers a clear and concise message. The text simply tells that public…
There’s been a lot of buzz about the need for a website that’s responsive, but there doesn’t seem to be enough chatter regarding what happens to one’s logo design when placed on various screen sizes. Joe Harrison, a digital marketing…