As co-founder of the photo-sharing service, Instagram, it’s not surprising that Kevin Systrom’s background is littered with software engineering experience. Before being listed as one of Fortune’s “40-under-40”, he had already brushed arms with some of the most prominent internet…
You don’t have to look far in the world of marketing advice before you’ll see someone offering this advice: Focus on benefits, not features. It’s probably the most common advice given to and by marketing experts to small business marketers.…
[Updated February 2019] Aside from the decision to start your own small business, choosing a name for your startup may be the most important thing you do. A good name can be worth millions of dollars, while a bad name…
It used to be that starting a business was so difficult, that only the bravest of souls would think of doing it. And it was so expensive, that you needed a nest egg or rich uncle to get started. But…
You’ve probably heard the statistic that the average human attention span is about 8 seconds long. And that a goldfish’s attention span is 9. But it’s not true. Think about it: the last time you were watching Breaking Bad, or…
“There’s zero correlation between being the best talker and having the best ideas.” America is an extroverted society. The loudest talkers, the slickest presenters, the most confident speakers get the most attention. They are often our movie stars, our news…
Rand Fishkin is a successful entrepreneur, author, and noted convention speaker. Mr. Fishkin began his career by building websites for customers in the late 1990s. That led to an interest in usability and search engine optimization. He began participating in…
If only it were as easy as searching between the cushions of the sofa or opening up your piggy bank… Are you ready to launch your new business? If you’re lucky, your startup won’t cost much. But don’t count on…
Attracting new customers is hard work. And as the owner of a small business, you would never do anything to make that job harder, right? At least not on purpose. Unfortunately, a lot of small business owners unintentionally make big…
Seth Goldman’s road to entrepreneurship runs through Harvard University, Yale School of Management, China, Russia, the U.S. Congress (he was deputy press secretary for Senator Lloyd Bentsen), and investment company Calvert Group. In 1998, Seth co-founded Honest Tea, a brand…