{"id":9313,"date":"2020-02-04T21:40:56","date_gmt":"2020-02-04T21:40:56","guid":{"rendered":"https:\/\/startwp.logomaker.com\/blog\/2020\/04\/21\/comment-dessiner-logo-a-la-main\/"},"modified":"2024-03-07T16:10:46","modified_gmt":"2024-03-07T16:10:46","slug":"comment-dessiner-logo-a-la-main","status":"publish","type":"post","link":"https:\/\/startwp.logomaker.com\/blog\/fr\/comment-dessiner-logo-a-la-main\/","title":{"rendered":"Comment dessiner un logo \u00e0 la main"},"content":{"rendered":"\n

La cr\u00e9ation d’un logo peut \u00eatre un processus long et fastidieux. Mais celui-ci vous m\u00e8nera \u00e0 un symbole qui r\u00e9sistera \u00e0 l’\u00e9preuve du temps, que cela soit pour votre entreprise, votre podcast ou encore votre association. <\/p>\n\n\n\n

Pour cr\u00e9er un logo percutant, l’une des meilleures techniques consiste \u00e0 commencer par dessiner son logo \u00e0 la main et \u00e0 l’am\u00e9liorer petit \u00e0 petit.  <\/p>\n\n\n\n

Le croquis de votre logo servira de point de d\u00e9part pour le reste des \u00e9l\u00e9ments. Mais il vous faudra peut-\u00eatre faire plusieurs essais avant d’\u00eatre satisfait du r\u00e9sultat. <\/p>\n\n\n\n

Voici quelques conseils qui vous aideront \u00e0 dessiner le logo que vous pourrez utiliser pour la suite du processus. <\/p>\n\n\n\n

1. <\/strong>R\u00e9fl\u00e9chissez<\/strong> au ton de votre logo<\/strong> <\/h3>\n\n\n\n

Que cela soit intentionnel ou non, chaque logo a un ton qu’il communique \u00e0 chaque fois qu’un client y pose les yeux. <\/p>\n\n\n\n

Par exemple, le logo d’UPS poss\u00e8de un ton tr\u00e8s professionnel et sans fioritures, qui correspond \u00e0 ce qu’on attend des services d’exp\u00e9dition de l’entreprise. <\/p>\n\n\n\n

Pour trouver le bon ton, vous devez vous poser quelques questions cl\u00e9s. <\/p>\n\n\n\n

Qui cherchez-vous \u00e0 attirer ? Quelle impression voulez-vous produire ? Y a-t-il des symboles universels qui peuvent renforcer la signification de votre logo<\/a> (par exemple, une croix m\u00e9dicale pour un logo d’h\u00f4pital ou un ballon de football pour le logo d’une \u00e9quipe de foot) ? <\/p>\n\n\n\n

Gardez cependant \u00e0 l’esprit que le logo que vous dessinez n’est pas le seul<\/em> v\u00e9hicule du ton de votre marque. D’autres \u00e9l\u00e9ments, notamment les couleurs que vous utilisez<\/a>, peuvent donner le ton de fa\u00e7on subliminale. Ne soyez donc pas trop stress\u00e9 par cette \u00e9tape.  <\/p>\n\n\n\n

2. Place au brainstorming<\/strong> <\/h3>\n\n\n\n

Maintenant que vous avez quelques id\u00e9es concernant le ton du logo que vous voulez dessiner, il est temps de d\u00e9terminer comment traduire cela visuellement. <\/p>\n\n\n\n

Vous avez peut-\u00eatre une id\u00e9e des diff\u00e9rentes fa\u00e7ons de cr\u00e9er un logo efficace<\/a>. <\/p>\n\n\n\n

Pourquoi garder ces id\u00e9es enferm\u00e9es dans votre t\u00eate ? Dessinez quelques logos sur un morceau de papier pour amorcer le brainstorming. Ces croquis peuvent \u00eatre aussi d\u00e9taill\u00e9s ou aussi simples que vous le souhaitez, selon ce qui correspond le mieux \u00e0 votre id\u00e9e. <\/p>\n\n\n\n

Apr\u00e8s avoir align\u00e9 toutes vos id\u00e9es les unes \u00e0 c\u00f4t\u00e9 des autres, vous remarquerez que certains logos sortent du lot.  <\/p>\n\n\n\n

Ce sont eux<\/em> que vous devez explorer plus avant ! Si vous voulez l’opinion d’autres personnes, montrez votre brouillon \u00e0 vos coll\u00e8gues ou \u00e0 vos proches. <\/p>\n\n\n\n

N’h\u00e9sitez pas \u00e0 les soumettre \u00e0 un vote et utilisez ceux qui obtiennent le plus de voies comme point de d\u00e9part pour votre logo. <\/p>\n\n\n\n

3. Exp\u00e9rimentez<\/strong> <\/h3>\n\n\n\n

Ce n’est pas parce qu’un ou deux logos sortent du lot que ceux-ci n’ont pas besoin d’am\u00e9liorations. Il y a plusieurs fa\u00e7ons d’am\u00e9liorer un logo. <\/p>\n\n\n\n

Par exemple, essayez diff\u00e9rents styles de police et d\u00e9terminez quels sont ceux qui conviennent le mieux au style que vous avez choisi. <\/p>\n\n\n\n

Essayez d’inclure diff\u00e9rentes formes qui compl\u00e8teront votre logo sans le rendre inutilement compliqu\u00e9. <\/p>\n\n\n\n

Imaginons que vous cr\u00e9iez un logo pour une entreprise de toiture. Si vous incluez un triangle au-dessus du nom de l’entreprise, on saura que votre entreprise a quelque chose \u00e0 voir avec les toits. En plus, cela vous permettra de conserver le style minimaliste que vous recherchez. <\/p>\n\n\n\n

L’espace n\u00e9gatif est un autre \u00e9l\u00e9ment \u00e0 ne pas n\u00e9gliger. <\/p>\n\n\n\n

4. Dessinez un croquis final<\/strong> <\/h3>\n\n\n\n

Maintenant que vous connaissez tous les \u00e9l\u00e9ments que vous souhaitez int\u00e9grer dans votre logo, il est temps d’en dessiner le croquis final. <\/p>\n\n\n\n

Prenez tous les brouillons que vous avez r\u00e9alis\u00e9s jusqu’\u00e0 pr\u00e9sent et fusionnez-les pour cr\u00e9er un logo qui sera l’aboutissement de tout le brainstorming que vous avez fait. Vous vous surprendrez peut-\u00eatre \u00e0 vous d\u00e9barrasser de certains \u00e9l\u00e9ments au dernier moment. Il n’y a aucun mal \u00e0 cela ! <\/p>\n\n\n\n

Veillez toutefois \u00e0 ce que ce croquis final soit bien plus grand que les logos que vous avez dessin\u00e9s jusqu’\u00e0 pr\u00e9sent. Plus il sera grand, plus vous pourrez y inclure de d\u00e9tails. <\/p>\n\n\n\n

Faites en sorte de respecter les dimensions et les proportions. Votre logo doit \u00eatre le plus esth\u00e9tique possible avant tout ajout de couleurs. <\/p>\n\n\n\n

5. Num\u00e9risez le croquis<\/strong> <\/h3>\n\n\n\n

\u00c9videmment, faute d’\u00eatre converti en fichier PDF ou JPEG, par exemple, ce logo dessin\u00e9 \u00e0 la main ne servira pas \u00e0 grand-chose \u00e0 votre entreprise.  <\/p>\n\n\n\n

Il existe d’excellents programmes qui vous permettront de num\u00e9riser votre logo et d’en affiner les d\u00e9tails \u00e0 l’aide d’un logiciel d’illustration. <\/p>\n\n\n\n

Assurez-vous de consid\u00e9rer toutes les options disponibles et choisissez le logiciel qui convient le mieux \u00e0 vos besoins, que ceux-ci soient grands ou petits. <\/p>\n\n\n\n

Dessiner <\/strong>un logo \u00e0 la main n’est pas votre seule option<\/strong> <\/h4>\n\n\n\n

Si vous pensez que dessiner un logo \u00e0 la main est la seule option pour cr\u00e9er le logo de vos r\u00eaves, d\u00e9trompez-vous ! <\/p>\n\n\n\n

Pour toute autre question, n’h\u00e9sitez pas \u00e0 nous contacter \u00e0 travers notre page de contact<\/a>. Nous nous ferons un plaisir de vous aider. <\/p>\n","protected":false},"excerpt":{"rendered":"

La cr\u00e9ation d’un logo peut \u00eatre un processus long et fastidieux. Mais celui-ci vous m\u00e8nera \u00e0 un symbole qui r\u00e9sistera \u00e0 l’\u00e9preuve du temps, que cela soit pour votre entreprise, votre podcast ou encore votre association.  Pour cr\u00e9er un logo percutant, l’une des meilleures techniques consiste \u00e0 commencer par dessiner son logo \u00e0 la main et […]<\/p>\n","protected":false},"author":10,"featured_media":9056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,49],"tags":[],"class_list":["post-9313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-3","category-mis-en-exergue"],"blocksy_meta":[],"yoast_head":"\nComment Dessiner un Logo \u00e0 la Main | LogoMaker<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment dessiner votre logo \u00e0 la main, que ce soit pour votre usage personnel ou pour le branding de votre entreprise.\" \/>\n<meta name=\"robots\" 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