How Much Is Your Logo Worth?

UPDATE: SINCE THIS ARTICLE WAS ORIGINALLY POSTED, WE’VE WRITTEN A LITTLE MORE ABOUT WHAT YOUR LOGO IS WORTH. CLICK HERE TO READ IT.

Yesterday, Inc Magazine published a short article by author John Warrillow about the value of a logo that is worth reading. Check it out here.

The net take away? It’s not what you pay for your logo that makes it valuable, but rather how you invest in your marketing to make it meaningful to your customers.

Nike’s logo cost all of $35 when it was created in 1971. Today the Nike brand (which is much more than the logo) is worth billions.

So don’t focus on what you pay for your logo, rather focus on how you are building value for your customers. Click here to read the article for yourself.