{"id":1561,"date":"2012-11-26T23:34:46","date_gmt":"2012-11-26T23:34:46","guid":{"rendered":"https:\/\/startwp.logomaker.com\/blog\/2012\/11\/26\/10-quotes-about-logo-design-from-saul-bass\/"},"modified":"2024-03-07T16:09:27","modified_gmt":"2024-03-07T16:09:27","slug":"10-quotes-about-logo-design-from-saul-bass","status":"publish","type":"post","link":"https:\/\/startwp.logomaker.com\/blog\/10-quotes-about-logo-design-from-saul-bass\/","title":{"rendered":"10 Quotes about Logo Design and Creativity from Saul Bass"},"content":{"rendered":"<p><a href=\"https:\/\/www.logomaker.com\/blog\/2012\/11\/26\/10-quotes-about-logo-design-from-saul-bass\/saul-bass-logo-design\/\" rel=\"attachment wp-att-2778\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2778\" title=\"Saul Bass Logo Design\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2012\/11\/Saul-Bass-Logo-Design.jpg\" alt=\"Saul Bass Logo Design Quotes\" width=\"300\" height=\"300\" \/><\/a>Although you certainly recognize many of the logos he designed, you may not recognize the name behind the icons. Saul Bass holds a prominent place among the logo designers of his generation, thanks to the logos he created for Bell System, United Airlines, PanAm, the Girl Scouts, Kleenex, and more. He is also well known for his work on dozens of title sequences (opening credits) for movies like <em>Psycho<\/em>, <em>Ocean\u2019s 11<\/em> (the original), <em>Big<\/em>, and <em>The Seven Year Itch<\/em>. Mr. Bass even won an Oscar for his delightful and somewhat odd short film, <a href=\"http:\/\/www.youtube.com\/watch?v=euh0kEU20V4&amp;feature=fvwrel\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\"><em>Why Man Creates<\/em><\/a>.<\/p>\n<p>After his death, <em>The New York Times<\/em> called him \u201cthe minimalist auteur who put a jagged arm in motion in 1955 and created an entire film genre\u2026 and elevated it into an art.\u201d They could have said something very similar about his <a href=\"https:\/\/www.logomaker.com\/logo-design\">logo design<\/a> work.<\/p>\n<p>We are big fans of his simple, bold logos.<\/p>\n<p style=\"text-align: center\"><a class=\"button\" href=\"https:\/\/www.logomaker.com\/get-started\">Create a Logo<\/a><\/p>\n<p>Here are a few things he said about his work, problem solving, and creativity that will appeal to small business owners and logo designers alike.<\/p>\n<blockquote><p>\u201cDesign is thinking made visual.\u201d<\/p>\n<p>\u201cWork? It\u2019s just serious play.\u201d<\/p>\n<p>\u201cI want everything we do to be beautiful. I don\u2019t give a damn whether the client understands that that\u2019s worth anything, or that the client thinks it\u2019s worth anything, or whether it is worth anything. It\u2019s worth it to me. It\u2019s the way I want to live my life. I want to make beautiful things, even if nobody cares.\u201d<\/p>\n<p>\u201cThere is nothing glamorous in what I do. I&#8217;m a working man. Perhaps I\u2019m luckier than most in that I receive considerable satisfaction from doing useful work which I, and sometimes others, think is good.\u201d<\/p>\n<p>\u201cSymbolize and summarize.\u201d<\/p>\n<p>\u201cInteresting things happen when the creative impulse is cultivated with curiosity, freedom and intensity.\u201d<\/p>\n<p>\u201cSometimes when an idea flashes, you distrust it because it seems too easy. You qualify it with all kinds of evasive phrases because you\u2019re timid about it. But often, this turns out to be the best idea of all.\u201d<\/p>\n<p>\u201cFailure is built into creativity\u2026 the creative act involves this element of \u2018newness\u2019 and \u2018experimentalism,\u2019 then one must expect and accept the possibility of failure.\u201d<\/p>\n<p>\u201cI want to make beautiful things, even if nobody cares, as opposed to ugly things. That\u2019s my intent.\u201d<\/p>\n<p>\u201cThe most stimulating source for a solution to a problem comes from the problem itself. This is the real source\u2014the problem defines the solution. It is when you look at what other people are doing that you are liable to come up with a stereotyped answer to your problem. Each problem contains unique elements. No problem is exactly like any other. The only way you can find a good answer is to clearly understand the question. You can\u2019t find the answer by using somebody else\u2019s answer to another question. I am not even saying this is bad. It is merely untrue. It is not so much a moral issue. It just doesn\u2019t work!\u201d<\/p>\n<p>\u2014Saul Bass, Logo Designer<\/p><\/blockquote>\n<p><em>For those looking for more on Saul Bass, David Airey as LogoDesignLove has a nice <a href=\"http:\/\/www.logodesignlove.com\/minolta-logo\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">blog post<\/a> featuring the story of how he came up with the logo design for Minolta and a short video of Saul Bass offering advice to design students.<\/em><\/p>\n<h2>A sample of Saul Bass\u2019 logo designs<\/h2>\n<p><a href=\"https:\/\/www.logomaker.com\/blog\/2012\/11\/26\/10-quotes-about-logo-design-from-saul-bass\/saul-bass-logos\/\" rel=\"attachment wp-att-2780\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2780\" title=\"Saul Bass Logos\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2012\/11\/Saul-Bass-Logos.jpg\" alt=\"Sample of Logos by Saul Bass\" width=\"250\" height=\"412\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although you certainly recognize many of the logos he designed, you may not recognize the name behind the icons. Saul Bass holds a prominent place among the logo designers of his generation, thanks to the logos he created for Bell System, United Airlines, PanAm, the Girl Scouts, Kleenex, and more. He is also well known [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":1554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,34,39],"tags":[],"class_list":["post-1561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logomaker","category-logos","category-quotes"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Saul Bass Quotes About Logo Design &amp; Creativity | LogoMaker||Saul Bass Quotes About Logo Design &amp; Creativity | LogoMaker<\/title>\n<meta name=\"description\" content=\"Ten inspirational quotes from Saul Bass about creativity, failure, beauty, and logo design with a link to his Oscar winning short film, &quot;Why Man Creates&quot;.||Ten inspirational quotes from Saul Bass about creativity, failure, beauty, and logo 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