{"id":1562,"date":"2012-11-28T23:19:03","date_gmt":"2012-11-28T23:19:03","guid":{"rendered":"https:\/\/startwp.logomaker.com\/blog\/2012\/11\/28\/7-tips-to-keep-in-mind-when-creating-your-logo-design\/"},"modified":"2024-03-07T16:09:27","modified_gmt":"2024-03-07T16:09:27","slug":"7-tips-to-keep-in-mind-when-creating-your-logo-design","status":"publish","type":"post","link":"https:\/\/startwp.logomaker.com\/blog\/7-tips-to-keep-in-mind-when-creating-your-logo-design\/","title":{"rendered":"7 Tips to Keep In Mind When Creating A Logo Design"},"content":{"rendered":"

[Updated February 19, 2019]<\/em><\/p>\n

Over the past few years, we\u2019ve given a lot of advice about creating a logo design<\/a>. We’ve provided insight on design best practices, as well as design mistakes to\u00a0avoid<\/a>. Here are a few more tips to keep in mind as you create the most important part of your company\u2019s identity.<\/p>\n

Things to consider when designing a logo<\/h2>\n

1. Use Your Company or Product Name<\/strong><\/p>\n

It never ceases to amaze us how many small business owners contact us asking for a logo like Nike\u2019s swoosh. No name, just the swoosh. They want a simple icon that is easily recognized. The thing they forget is that Nike didn\u2019t start with a swoosh. Their first logo included their name. It wasn\u2019t until after many years and billions of dollars in advertising that their logo was recognizable enough to drop the name. Unless you have billions to spend on marketing your symbol logo, create a logo<\/a> that includes your company name.<\/p>\n

2. Make Sure Customers Can Read Your Logo<\/strong><\/p>\n

We\u2019ve seen a few logos that look pretty cool, but for the life of us we couldn\u2019t read what they say. You\u2019ve probably seen something similar. Now imagine that logo on a sign. Will customers be able to read it in 3-4 seconds as they drive by? Similarly, when you are creating a logo, make sure it can be read when printed on a business card. Or silk-screened on a T-shirt. Or at the top of your website. A logo that customers can\u2019t easily read is a waste of your money.<\/p>\n

3. Keep It Professional<\/strong><\/p>\n

You don\u2019t need a logo with a complex icon, lots of colors, or several fonts. Keep the design simple and professional. Remember, you are trying to attract customers, not turn them off. Unless your primary customer (the ones with the money) are children, avoid rainbow colors<\/a> and comic-style fonts. You don\u2019t need more than one icon, even if your business has more than one product. And you don\u2019t need to include addresses, websites, phone numbers, tag lines, or legal descriptors like Inc. or Co. Here\u2019s a suggestion: before you include any of these things, check the logos of five large companies that you admire. If they don\u2019t need them, neither do you.<\/p>\n

4. Don\u2019t Expect Your Logo to Sell Your Product or Tell Your Story<\/strong><\/p>\n

Let\u2019s be honest here, we\u2019re a logo company. We would love to be able to tell you that your logo will increase your sales by 20%. That it will instantly communicate with your customers how you are different, or that you can save them money. But the truth is that\u2019s just too much for a logo to do. Think of your logo as a signature<\/a> at the end of a letter. It simply identifies who you are. How you market and advertise your business (with the help of your logo) is what will ultimately end up selling your products, services, and telling the story about your brand.<\/p>\n

5. You Don\u2019t Need a Focus Group to See If Your Logo Is Any Good<\/strong><\/p>\n

While it\u2019s always a good idea to get a sense from your customers how they respond to your logo, the fact of the matter is that your logo eventually represents the whole customer experience you create. Create a logo that appeals to your customers, but don\u2019t spend money on market research to validate that it\u2019s the right logo design for your business. A focus group is no more reliable than your good judgment. In fact, they’re probably worse.<\/p>\n

6. Once You Have Your Logo, Don\u2019t Mess With It<\/strong><\/p>\n

Unless you\u2019re Google, you shouldn\u2019t change, update, or tweak your logo design. Minimal changes won\u2019t make any difference to your customers. Honestly, they won\u2019t notice. And big changes may confuse them. \u00a0As your customers see your logo more and more, they\u2019ll come to recognize and remember what you do and what your business stands for. Good branding is\u00a0all about doing things consistently. Plus, if you redesign your logo once a year or every other year, think about how much money you will end up spending to file for another trademark. It’s important to get the design right the first time and trademark your logo<\/a> once and be done with it.<\/p>\n

7. Don\u2019t Spend a Lot of Money on Your Logo<\/strong><\/p>\n

Creating a logo\u00a0<\/span>doesn’t have to cost you an arm and a leg. While major corporations have money to burn on a new logo design that will reach millions or billions of people, most small business owners only have a couple hundred bucks for their budget. This is more than enough money to design a logo using our online logo maker. If you feel strongly about having a 100% customizable logo for your company or you simply can’t find a design within our database that speaks to you, then we recommend hiring a professional logo designer. Be warned, however, that hiring a graphic designer can cost upwards of $1,000. Luckily our logo maker offers both a DIY and do-it-for-me option, which means you can work with an experienced logo designer<\/a> right from our website.<\/p>\n

When it comes right down to it, you have more important things to do with your new business than worry about designing a logo. Things like creating a product and finding customers are hard. Getting a logo design for your business is easy. Or, it will be, if you keep these seven tips in mind.
\n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

[Updated February 19, 2019] Over the past few years, we\u2019ve given a lot of advice about creating a logo design. We’ve provided insight on design best practices, as well as design mistakes to\u00a0avoid. Here are a few more tips to keep in mind as you create the most important part of your company\u2019s identity. 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