{"id":1622,"date":"2012-12-17T18:21:56","date_gmt":"2012-12-17T18:21:56","guid":{"rendered":"https:\/\/startwp.logomaker.com\/blog\/2012\/12\/17\/7-quotes-from-steve-case-on-small-business-vision-and-risk-taking\/"},"modified":"2024-03-07T16:09:29","modified_gmt":"2024-03-07T16:09:29","slug":"7-quotes-from-steve-case-on-small-business-vision-and-risk-taking","status":"publish","type":"post","link":"https:\/\/startwp.logomaker.com\/blog\/7-quotes-from-steve-case-on-small-business-vision-and-risk-taking\/","title":{"rendered":"7 Quotes from Steve Case on Small Business, Vision, and Risk Taking"},"content":{"rendered":"<p><a href=\"https:\/\/www.logomaker.com\/blog\/2012\/12\/17\/7-quotes-from-steve-case-on-small-business-vision-and-risk-taking\/steve-case\/\" rel=\"attachment wp-att-2853\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2853\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2012\/12\/steve-case.jpg\" alt=\"Steve Case Small Business Advice\" width=\"300\" height=\"300\" \/><\/a>Steve Case is well known as the man who grew America Online from an online services company, linking gamers using Commodore 64 computers\u00a0into one of the foremost Internet media companies in the world, culminating with its acquisition of TimeWarner.<\/p>\n<p>The company pioneered social media, launching services like instant messaging and chat rooms, and was the first experience that millions of people ever had with the Internet. Today, the company still has nearly 3 million subscribers to its online software. And Mr. Case is now known for his philanthropy and investments in health care.<\/p>\n<p>Mr. Case played a pivotal role in launching and growing his small business to incredible success. Here are six things he said along that way that might inspire other small business owners:<\/p>\n<blockquote><p>\u201cIf you\u2019re doing something new you\u2019ve got to have a vision. You\u2019ve got to have a perspective. You\u2019ve got to have some north star you\u2019re aiming for, and you just believe somehow you\u2019ll get there, which kind of gets to the passion point.\u201d<\/p>\n<p>\u201cIt\u2019s stunning to me what kind of an impact even one person can have if they have the right passion, perspective and are able to align the interest of a great team.\u201d<\/p>\n<p>\u201c&#8230;most people don\u2019t take risks, and most people are pretty traditional. It\u2019s actually a relatively small number of people that really are those risk takers, and a relatively small number of people that end up really having an impact on the world, and it doesn\u2019t take a lot of people. It just takes a few people who really care and stick with it&#8230;\u201d<\/p>\n<p>\u201cAnd I\u2019d say one of the great lessons I\u2019ve learned over the past couple of decades, from a management perspective, is that really when you come down to it, it really is all about people and all about leadership.\u201d<\/p>\n<p>\u201cIf you believe that some day it\u2019s going to happen, some day it probably will happen. You just have to make sure you\u2019re there when it\u2019s happening, and ideally you\u2019re at the front of the parade, and the principle beneficiary of when it happens, but it\u2019s not a kind of thing where you just sort of sit back and wait.\u201d<\/p>\n<p>\u201cKeep your eye on the prize and focus on your mission. Remember what you\u2019re trying to do, what your\u00a0value\u00a0is, why it\u2019s important, and at the same time, change course and direction. If the market\u2019s telling you different things how are you going to adjust to that?\u201d<\/p>\n<p>\u201cYou can be entrepreneurial even if you don\u2019t want to be in business. You can be a social entrepreneur focused on the not-for-profit sector. You can be an agriculture entrepreneur if you want to change how people think about farming. You can be a policy entrepreneur if you want to go into government. The idea of an entrepreneur is really thinking out of the box and taking risks and stepping up to major challenges.\u201d<\/p>\n<p>\u2014Steve Case, Entrepreneur, Former CEO of AOL\/Time Warner<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Steve Case is well known as the man who grew America Online from an online services company, linking gamers using Commodore 64 computers\u00a0into one of the foremost Internet media companies in the world, culminating with its acquisition of TimeWarner. The company pioneered social media, launching services like instant messaging and chat rooms, and was the [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":1615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,39,36,40],"tags":[],"class_list":["post-1622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-quotes","category-small-business","category-success"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Steve Case Quotes on Business, Vision &amp; Risk Taking | LogoMaker||Steve Case Quotes on Business, Vision &amp; Risk Taking | LogoMaker<\/title>\n<meta name=\"description\" content=\"7 inspiring quotes by entrepreneur and former AOL CEO Steve Case who grew America Online from a small company focused on gamers to a 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