{"id":1692,"date":"2013-02-04T23:49:23","date_gmt":"2013-02-04T23:49:23","guid":{"rendered":"https:\/\/startwp.logomaker.com\/blog\/2013\/02\/04\/14-quotes-for-small-business-from-advertising-genius-bill-bernbach\/"},"modified":"2024-03-07T16:09:30","modified_gmt":"2024-03-07T16:09:30","slug":"14-quotes-for-small-business-from-advertising-genius-bill-bernbach","status":"publish","type":"post","link":"https:\/\/startwp.logomaker.com\/blog\/14-quotes-for-small-business-from-advertising-genius-bill-bernbach\/","title":{"rendered":"14 Quotes for Small Business from Advertising Genius Bill Bernbach"},"content":{"rendered":"<p><a href=\"https:\/\/www.logomaker.com\/blog\/2013\/02\/04\/14-quotes-for-small-business-from-advertising-genius-bill-bernbach\/bill-bernbach\/\" rel=\"attachment wp-att-3116\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3116\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2013\/02\/Bill-Bernbach.jpg\" alt=\"Bill Bernbach Small Business Quotes\" width=\"300\" height=\"285\" \/><\/a>Bill Bernbach was undoubtedly one of the most important thinkers in the history of advertising. His influence on modern advertising is impossible to measure. He was one of the original Mad Men.<\/p>\n<p>Bernbach launched his career just as the Great Depression hit its height. He took a job as a clerk in a mail room, but was quickly promoted to the advertising department when his writing skills were recognized. From there he moved to the William Weintraub Agency, where he was partnered with <a href=\"https:\/\/www.logomaker.com\/blog\/2012\/03\/19\/logo-design-quote-of-the-week\u2014paul-rand\/\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\">legendary designer Paul Rand<\/a>.<\/p>\n<p>Eventually Bernbach founded his own small business\u2014ad agency Doyle Dane Bernbach, where he was a creative powerhouse. He is famous for his campaigns for Volkswagen (<em><a href=\"http:\/\/en.wikipedia.org\/wiki\/File:Think_Small.jpg\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\">Think Small<\/a><\/em> and <em>Lemon<\/em>), Avis (<em><a href=\"http:\/\/pinterest.com\/pin\/89509111314270404\/\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\">We Try Harder<\/a><\/em>), and Life Cereal (<em><a href=\"http:\/\/www.youtube.com\/watch?v=OiCIP6tQwz0\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\">Mikey Likes It<\/a><\/em>).<\/p>\n<p>Through his career, Mr. Bernback spoke and wrote about creativity, hard work, and how to best communicate a message. Here are a few of the things he said that will appeal most to small business owners.<\/p>\n<h2>Bill Bernbach quotes about work ethic and success<\/h2>\n<blockquote><p>\u201cRules are what the artist breaks; the memorable never emerged from a formula.\u201d<\/p>\n<p>\u201cIs creativity some obscure, esoteric art form? Not on your life. It\u2019s the most practical thing a businessman can employ.\u201d<\/p>\n<p>\u201cIt\u2019s not just what you say that stirs people. It\u2019s the way that you say it.\u201d<\/p>\n<p>\u201cIt is one thing to have a selling proposition and quite another to sell it.\u201d<\/p>\n<p>\u201cPlaying it safe can be the most dangerous thing in the world, because you\u2019re presenting people with an idea they\u2019ve seen before, and you won\u2019t have impact.\u201d<\/p>\n<p>\u201cExecution becomes content in a work of genius.\u201d<\/p>\n<p>\u201cYou\u2019ve got to believe in your product&#8230; you\u2019ve got to believe in your work. Only a deep belief will generate the vitality and energy that give life to your work.\u201d<\/p>\n<p>\u201cGetting your product known isn\u2019t the answer. Getting it WANTED is the answer.\u201d<\/p>\n<p>\u201cIn this very real world, good doesn\u2019t drive out evil. Evil doesn\u2019t drive out good. But the energetic displaces the passive.\u201d<\/p>\n<p>\u201cBecause an appeal makes logical sense is no guarantee that it will work.\u201d<\/p>\n<p>\u201cAn idea can turn to dust or magic, depending on the talent that rubs against it.\u201d<\/p>\n<p>\u201cIn advertising not to be different is virtually suicidal.\u201d<\/p>\n<p>\u201cWord of mouth is the best medium of all.\u201d<\/p>\n<p>\u201cYou can say the right thing about a product and nobody will listen. You\u2019ve got to say it in such a way that people will feel it in their gut. Because if they don\u2019t feel it, nothing will happen.\u201d<\/p>\n<p>\u2014Bill Bernbach, Copywriter and Founder of DDB<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Bill Bernbach was undoubtedly one of the most important thinkers in the history of advertising. His influence on modern advertising is impossible to measure. He was one of the original Mad Men. Bernbach launched his career just as the Great Depression hit its height. He took a job as a clerk in a mail room, [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":1685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,39,36],"tags":[],"class_list":["post-1692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-quotes","category-small-business"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>14 Quotes from Advertising Genius Bill Bernbach | LogoMaker||14 Quotes from Advertising Genius Bill Bernbach | LogoMaker<\/title>\n<meta name=\"description\" content=\"14 quotes on creativity, communicating your message &amp; risk-taking from one of the original Mad Men, Bill Bernbach. 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Read his advice to small business owners.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/startwp.logomaker.com\/blog\/14-quotes-for-small-business-from-advertising-genius-bill-bernbach\/\" \/>\n<meta property=\"og:site_name\" content=\"LogoMaker\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-04T23:49:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-07T16:09:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2013\/02\/Bill-Bernbach.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"285\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amber Ooley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amber Ooley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/14-quotes-for-small-business-from-advertising-genius-bill-bernbach\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/14-quotes-for-small-business-from-advertising-genius-bill-bernbach\/\"},\"author\":{\"name\":\"Amber Ooley\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/person\/5f0e84c2ffd89ceeefa1233736e28140\"},\"headline\":\"14 Quotes for Small Business from Advertising Genius Bill Bernbach\",\"datePublished\":\"2013-02-04T23:49:23+00:00\",\"dateModified\":\"2024-03-07T16:09:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/14-quotes-for-small-business-from-advertising-genius-bill-bernbach\/\"},\"wordCount\":449,\"publisher\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/14-quotes-for-small-business-from-advertising-genius-bill-bernbach\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2013\/02\/Bill-Bernbach.jpg\",\"articleSection\":[\"Advice\",\"Quotes\",\"Small Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/14-quotes-for-small-business-from-advertising-genius-bill-bernbach\/\",\"url\":\"https:\/\/startwp.logomaker.com\/blog\/14-quotes-for-small-business-from-advertising-genius-bill-bernbach\/\",\"name\":\"14 Quotes from Advertising Genius Bill Bernbach | LogoMaker||14 Quotes from Advertising Genius Bill Bernbach | LogoMaker\",\"isPartOf\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/14-quotes-for-small-business-from-advertising-genius-bill-bernbach\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/14-quotes-for-small-business-from-advertising-genius-bill-bernbach\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2013\/02\/Bill-Bernbach.jpg\",\"datePublished\":\"2013-02-04T23:49:23+00:00\",\"dateModified\":\"2024-03-07T16:09:30+00:00\",\"description\":\"14 quotes on creativity, communicating your message & risk-taking from one of the original Mad Men, Bill Bernbach. 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