{"id":1923,"date":"2013-05-15T23:32:41","date_gmt":"2013-05-15T23:32:41","guid":{"rendered":"https:\/\/startwp.logomaker.com\/blog\/2013\/05\/15\/jack-trout-on-positioning-small-business\/"},"modified":"2024-03-07T16:09:33","modified_gmt":"2024-03-07T16:09:33","slug":"jack-trout-on-positioning-small-business","status":"publish","type":"post","link":"https:\/\/startwp.logomaker.com\/blog\/jack-trout-on-positioning-small-business\/","title":{"rendered":"Jack Trout on Positioning for Small Business"},"content":{"rendered":"<p>I&#8217;ve been thinking a bit about positioning for a project that I&#8217;ve been working on. Doing some research I came across a couple of videos featuring Jack Trout, one of the co-authors of <a href=\"http:\/\/www.amazon.com\/gp\/product\/0071373586\/ref=as_li_tf_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0071373586&amp;linkCode=as2&amp;tag=brandstory08-20\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"(Opens a new window)\"><em>Positioning: The Battle for Your Mind<\/em><\/a>.<\/p>\n<p>In the first, Mr. Trout discusses positioning for the small competitor (note: we disagree with his assertion that it takes money to take on the competition):<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=SBUImQ60kAM\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2024\/02\/lmkblog_youtube_img_SBUImQ60kAM.jpg\" alt=\"Jack Trout Q&amp;A: Positioning for the Small Guy\" width=\"557\" height=\"312\" \/><\/a><\/p>\n<p>In this clip, Mr. Trout discusses the waste of time changing <a href=\"https:\/\/www.logomaker.com\">logo designs<\/a> and tag lines and talks about how Coke should have stuck with what worked.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=YoMQjcOhzkU\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2024\/02\/lmkblog_youtube_img_YoMQjcOhzkU.jpg\" alt=\"Jack Trout Q&amp;A: Cola Wars\" width=\"558\" height=\"310\" \/><\/a><\/p>\n<p>Agree or disagree, it&#8217;s something to think about as you move your small business forward.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve been thinking a bit about positioning for a project that I&#8217;ve been working on. Doing some research I came across a couple of videos featuring Jack Trout, one of the co-authors of Positioning: The Battle for Your Mind. In the first, Mr. Trout discusses positioning for the small competitor (note: we disagree with his [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,37,33],"tags":[],"class_list":["post-1923","post","type-post","status-publish","format-standard","hentry","category-advice","category-branding","category-logomaker"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jack Trout on Positioning for Small Business - Logomaker Blog||Jack Trout on Positioning for Small Business - Logomaker Blog<\/title>\n<meta name=\"description\" content=\"Two video clips on positioning\u2014advice that any small business might benefit from.||Two video clips on positioning\u2014advice that any small business might benefit from.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jack Trout on Positioning for Small Business - Logomaker Blog||Jack Trout on Positioning for Small Business - Logomaker Blog\" \/>\n<meta property=\"og:description\" content=\"Two video clips on positioning\u2014advice that any small business might benefit from.||Two video clips on positioning\u2014advice that any small business might benefit from.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/startwp.logomaker.com\/blog\/jack-trout-on-positioning-small-business\/\" \/>\n<meta property=\"og:site_name\" content=\"LogoMaker\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-15T23:32:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-07T16:09:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2024\/02\/lmkblog_youtube_img_SBUImQ60kAM.jpg\" \/>\n<meta name=\"author\" content=\"Amber Ooley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amber Ooley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/jack-trout-on-positioning-small-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/jack-trout-on-positioning-small-business\/\"},\"author\":{\"name\":\"Amber Ooley\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/person\/5f0e84c2ffd89ceeefa1233736e28140\"},\"headline\":\"Jack Trout on Positioning for Small Business\",\"datePublished\":\"2013-05-15T23:32:41+00:00\",\"dateModified\":\"2024-03-07T16:09:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/jack-trout-on-positioning-small-business\/\"},\"wordCount\":117,\"publisher\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/jack-trout-on-positioning-small-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2024\/02\/lmkblog_youtube_img_SBUImQ60kAM.jpg\",\"articleSection\":[\"Advice\",\"Branding\",\"LogoMaker\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/jack-trout-on-positioning-small-business\/\",\"url\":\"https:\/\/startwp.logomaker.com\/blog\/jack-trout-on-positioning-small-business\/\",\"name\":\"Jack Trout on Positioning for Small Business - 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