{"id":2011,"date":"2013-08-12T18:35:27","date_gmt":"2013-08-12T18:35:27","guid":{"rendered":"https:\/\/startwp.logomaker.com\/blog\/2013\/08\/12\/9-inspiring-quotes-for-small-business-from-honest-teas-seth-goldman\/"},"modified":"2024-03-07T16:09:44","modified_gmt":"2024-03-07T16:09:44","slug":"9-inspiring-quotes-for-small-business-from-honest-teas-seth-goldman","status":"publish","type":"post","link":"https:\/\/startwp.logomaker.com\/blog\/9-inspiring-quotes-for-small-business-from-honest-teas-seth-goldman\/","title":{"rendered":"9 Inspiring Quotes for Small Business from Honest Tea&#8217;s Seth Goldman"},"content":{"rendered":"<p><a href=\"https:\/\/www.logomaker.com\/blog\/2013\/08\/12\/9-inspiring-quotes-for-small-business-from-honest-teas-seth-goldman\/seth-goldman\/\" rel=\"attachment wp-att-4275\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-4275\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2013\/08\/Seth-Goldman.jpg\" alt=\"Seth Goldman Small Business Quotes\" width=\"300\" height=\"300\" \/><\/a>Seth Goldman\u2019s road to entrepreneurship runs through Harvard University, Yale School of Management, China, Russia, the U.S. Congress (he was deputy press secretary for Senator Lloyd Bentsen), and investment company Calvert Group.<\/p>\n<p>In 1998, Seth co-founded Honest Tea, a brand of low-sugar, flavored drinks made from organic ingredients. Ten years later, Coca-Cola purchased a 40% stake in the business, with an option to buy the rest of the business later.<\/p>\n<p>Since then, Mr. Goldman has been involved in numerous other green initiatives and founded Bethesda Green. Honest Tea has been named one of the \u201c7 Top Green Corporations in 2010\u201d by PlanetGreen, one of \u201c8 Revolutionary Socially Responsible Companies\u201d by <em>The Huffington Post<\/em>, and one of the \u201c10 best companies based on their overall social and environmental records\u201d by <em>The Better World Shopping Guide<\/em>.<\/p>\n<p>Along the way, Mr. Goldman has had a lot to say about social responsibility, entrepreneurship, and believing in your mission. Here are a few of the things he\u2019s said that will inspire other small business owners:<\/p>\n<blockquote><p>\u201cWhen we look at how change happens in the business world, it usually comes from two different kinds of business: Those, usually smaller, companies that take big risks and, when they succeed, inspire others to follow. Or the larger companies that gain inspiration from the smaller pioneering changemakers and through their scale make even more change happen.\u201d<\/p>\n<p>\u201cI went to business school with the mindset of being an activist. I wanted to get more skills to lead a nonprofit. And I [sometimes joke] that I did lead a nonprofit for the first five years of Honest Tea. But you can really have a public agenda while pursuing a business. It\u2019s a vehicle for change.\u201d<\/p>\n<p>\u201cWhen you go into our office in Bethesda, on the wall there is a Chinese proverb that says: \u2018Those who say it cannot be done should not interrupt the people doing it.\u2019 So clearly for us, that\u2019s how we live.\u201d<\/p>\n<p>\u201cBelieve in what you\u2019re doing. This isn\u2019t about money, this isn\u2019t about ego\u2014this is about believing in something. You have to have a passion for it. It\u2019s way too hard to succeed if you\u2019re just looking for a payday.\u201d<\/p>\n<p>\u201cOnce you\u2019ve developed your annual projection, cut your sales by 40% and raise your expenses by 50%, and make sure you\u2019ve got the cash to weather that scenario.\u201d<\/p>\n<p>On the stress of the first year: \u201c&#8230;I crack[ed] a tooth, [went] to the dentist, and he [said], \u2018You\u2019re gnashing your teeth at night. are you living with any stress?\u2019\u00a0And I said, \u2018I guess you can say that.\u2019 He [said], \u2018Well, you either need to find a way to reduce your stress, or I can tell you about a mouth guard.\u2019 I said, \u2018You better tell me about the mouth guard.\u2019\u201d<\/p>\n<p>\u201cPeople who start as interns need to believe that they\u2019ll one day have the opportunity to run entire divisions. It\u2019s a great way to organically develop your internal leadership, and it\u2019s also very satisfying. You shouldn\u2019t only produce great products. Produce great people.\u201d<\/p>\n<p>\u201cOften, our really bad decisions can be traced back to moving away from our core task. Sticking to values will help you survive. When you stick to what you do best, you are much more likely to differentiate yourself in the marketplace. Nonessential endeavors will only distract you. Run on belief, and that will help you overcome a lot of other challenges.\u201d<\/p>\n<p>\u201cWhen you start a company, you\u2019re basically jumping off a cliff. You don\u2019t have any sense of where you\u2019re going to land, what to do when you land\u2014or what you should be doing in midair. It\u2019s very, very scary. But it\u2019s much easier when you have somebody to commiserate with who knows what you\u2019re going through, and who you know will always be on your side.\u201d<\/p>\n<p>\u2014Seth Goldman, Co-founder Honest Tea<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Seth Goldman\u2019s road to entrepreneurship runs through Harvard University, Yale School of Management, China, Russia, the U.S. Congress (he was deputy press secretary for Senator Lloyd Bentsen), and investment company Calvert Group. In 1998, Seth co-founded Honest Tea, a brand of low-sugar, flavored drinks made from organic ingredients. Ten years later, Coca-Cola purchased a 40% [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":2004,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,39,36,40],"tags":[],"class_list":["post-2011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-quotes","category-small-business","category-success"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 Quotes for Startups from Honest Tea&#039;s Seth Goldman | LogoMaker<\/title>\n<meta name=\"description\" content=\"9 quotes for startups from Seth Goldman, founder of Honest Tea, on growth, starting a business, sticking to your values, and having a public agenda.||9 quotes for startups from Seth Goldman, founder of Honest Tea, on growth, starting a business, sticking to your values, and having a public agenda.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Quotes for Startups from Honest Tea&#039;s Seth Goldman | LogoMaker\" \/>\n<meta property=\"og:description\" content=\"9 quotes for startups from Seth Goldman, founder of Honest Tea, on growth, starting a business, sticking to your values, and having a public agenda.||9 quotes for startups from Seth Goldman, founder of Honest Tea, on growth, starting a business, sticking to your values, and having a public agenda.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/startwp.logomaker.com\/blog\/9-inspiring-quotes-for-small-business-from-honest-teas-seth-goldman\/\" \/>\n<meta property=\"og:site_name\" content=\"LogoMaker\" \/>\n<meta property=\"article:published_time\" content=\"2013-08-12T18:35:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-07T16:09:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2013\/08\/Seth-Goldman.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amber Ooley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amber Ooley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/9-inspiring-quotes-for-small-business-from-honest-teas-seth-goldman\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/9-inspiring-quotes-for-small-business-from-honest-teas-seth-goldman\/\"},\"author\":{\"name\":\"Amber Ooley\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/person\/5f0e84c2ffd89ceeefa1233736e28140\"},\"headline\":\"9 Inspiring Quotes for Small Business from Honest Tea&#8217;s Seth Goldman\",\"datePublished\":\"2013-08-12T18:35:27+00:00\",\"dateModified\":\"2024-03-07T16:09:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/9-inspiring-quotes-for-small-business-from-honest-teas-seth-goldman\/\"},\"wordCount\":668,\"publisher\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/9-inspiring-quotes-for-small-business-from-honest-teas-seth-goldman\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2013\/08\/Seth-Goldman.jpg\",\"articleSection\":[\"Advice\",\"Quotes\",\"Small Business\",\"Success\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/9-inspiring-quotes-for-small-business-from-honest-teas-seth-goldman\/\",\"url\":\"https:\/\/startwp.logomaker.com\/blog\/9-inspiring-quotes-for-small-business-from-honest-teas-seth-goldman\/\",\"name\":\"9 Quotes for Startups from Honest Tea's Seth Goldman | LogoMaker\",\"isPartOf\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/9-inspiring-quotes-for-small-business-from-honest-teas-seth-goldman\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/9-inspiring-quotes-for-small-business-from-honest-teas-seth-goldman\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2013\/08\/Seth-Goldman.jpg\",\"datePublished\":\"2013-08-12T18:35:27+00:00\",\"dateModified\":\"2024-03-07T16:09:44+00:00\",\"description\":\"9 quotes for startups from Seth Goldman, founder of Honest Tea, on growth, starting a business, sticking to your values, and having a public agenda.||9 quotes for startups from Seth Goldman, founder of Honest Tea, on growth, starting a business, sticking to your values, and having a public agenda.\",\"breadcrumb\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/9-inspiring-quotes-for-small-business-from-honest-teas-seth-goldman\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/startwp.logomaker.com\/blog\/9-inspiring-quotes-for-small-business-from-honest-teas-seth-goldman\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/9-inspiring-quotes-for-small-business-from-honest-teas-seth-goldman\/#primaryimage\",\"url\":\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2013\/08\/Seth-Goldman.jpg\",\"contentUrl\":\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2013\/08\/Seth-Goldman.jpg\",\"width\":300,\"height\":300,\"caption\":\"Seth Goldman Small Business Quotes\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/9-inspiring-quotes-for-small-business-from-honest-teas-seth-goldman\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/startwp.logomaker.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Advice\",\"item\":\"https:\/\/startwp.logomaker.com\/blog\/category\/advice\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"9 Inspiring Quotes for Small Business from Honest Tea&#8217;s Seth Goldman\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#website\",\"url\":\"https:\/\/startwp.logomaker.com\/blog\/\",\"name\":\"LogoMaker Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#organization\"},\"alternateName\":\"LogoMaker\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/startwp.logomaker.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#organization\",\"name\":\"LogoMaker\",\"alternateName\":\"LMK\",\"url\":\"https:\/\/startwp.logomaker.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2024\/02\/logomaker-blog-logo.png\",\"contentUrl\":\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2024\/02\/logomaker-blog-logo.png\",\"width\":190,\"height\":37,\"caption\":\"LogoMaker\"},\"image\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/person\/5f0e84c2ffd89ceeefa1233736e28140\",\"name\":\"Amber Ooley\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ba75958f1aa657d8bd05abdf3ce77ed5fdad7e45f349494a6f529e0c0eca4f4d?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ba75958f1aa657d8bd05abdf3ce77ed5fdad7e45f349494a6f529e0c0eca4f4d?s=96&r=g\",\"caption\":\"Amber Ooley\"},\"url\":\"https:\/\/startwp.logomaker.com\/blog\/author\/amber\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"9 Quotes for Startups from Honest Tea's Seth Goldman | LogoMaker","description":"9 quotes for startups from Seth Goldman, founder of Honest Tea, on growth, starting a business, sticking to your values, and having a public agenda.||9 quotes for startups from Seth Goldman, founder of Honest Tea, on growth, starting a business, sticking to your values, and having a public agenda.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"9 Quotes for Startups from Honest Tea's Seth Goldman | LogoMaker","og_description":"9 quotes for startups from Seth Goldman, founder of Honest Tea, on growth, starting a business, sticking to your values, and having a public agenda.||9 quotes for startups from Seth Goldman, founder of Honest Tea, on growth, starting a business, sticking to your values, and having a public agenda.","og_url":"https:\/\/startwp.logomaker.com\/blog\/9-inspiring-quotes-for-small-business-from-honest-teas-seth-goldman\/","og_site_name":"LogoMaker","article_published_time":"2013-08-12T18:35:27+00:00","article_modified_time":"2024-03-07T16:09:44+00:00","og_image":[{"width":300,"height":300,"url":"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2013\/08\/Seth-Goldman.jpg","type":"image\/jpeg"}],"author":"Amber Ooley","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Amber Ooley","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/startwp.logomaker.com\/blog\/9-inspiring-quotes-for-small-business-from-honest-teas-seth-goldman\/#article","isPartOf":{"@id":"https:\/\/startwp.logomaker.com\/blog\/9-inspiring-quotes-for-small-business-from-honest-teas-seth-goldman\/"},"author":{"name":"Amber Ooley","@id":"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/person\/5f0e84c2ffd89ceeefa1233736e28140"},"headline":"9 Inspiring Quotes for Small Business from Honest Tea&#8217;s Seth Goldman","datePublished":"2013-08-12T18:35:27+00:00","dateModified":"2024-03-07T16:09:44+00:00","mainEntityOfPage":{"@id":"https:\/\/startwp.logomaker.com\/blog\/9-inspiring-quotes-for-small-business-from-honest-teas-seth-goldman\/"},"wordCount":668,"publisher":{"@id":"https:\/\/startwp.logomaker.com\/blog\/#organization"},"image":{"@id":"https:\/\/startwp.logomaker.com\/blog\/9-inspiring-quotes-for-small-business-from-honest-teas-seth-goldman\/#primaryimage"},"thumbnailUrl":"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2013\/08\/Seth-Goldman.jpg","articleSection":["Advice","Quotes","Small Business","Success"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/startwp.logomaker.com\/blog\/9-inspiring-quotes-for-small-business-from-honest-teas-seth-goldman\/","url":"https:\/\/startwp.logomaker.com\/blog\/9-inspiring-quotes-for-small-business-from-honest-teas-seth-goldman\/","name":"9 Quotes for Startups from Honest Tea's Seth Goldman | LogoMaker","isPartOf":{"@id":"https:\/\/startwp.logomaker.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/startwp.logomaker.com\/blog\/9-inspiring-quotes-for-small-business-from-honest-teas-seth-goldman\/#primaryimage"},"image":{"@id":"https:\/\/startwp.logomaker.com\/blog\/9-inspiring-quotes-for-small-business-from-honest-teas-seth-goldman\/#primaryimage"},"thumbnailUrl":"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2013\/08\/Seth-Goldman.jpg","datePublished":"2013-08-12T18:35:27+00:00","dateModified":"2024-03-07T16:09:44+00:00","description":"9 quotes for startups from Seth Goldman, founder of Honest Tea, on growth, starting a business, sticking to your values, and having a public agenda.||9 quotes for startups from Seth Goldman, founder of Honest Tea, on growth, starting a business, sticking to your values, and having a public agenda.","breadcrumb":{"@id":"https:\/\/startwp.logomaker.com\/blog\/9-inspiring-quotes-for-small-business-from-honest-teas-seth-goldman\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/startwp.logomaker.com\/blog\/9-inspiring-quotes-for-small-business-from-honest-teas-seth-goldman\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/startwp.logomaker.com\/blog\/9-inspiring-quotes-for-small-business-from-honest-teas-seth-goldman\/#primaryimage","url":"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2013\/08\/Seth-Goldman.jpg","contentUrl":"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2013\/08\/Seth-Goldman.jpg","width":300,"height":300,"caption":"Seth Goldman Small Business Quotes"},{"@type":"BreadcrumbList","@id":"https:\/\/startwp.logomaker.com\/blog\/9-inspiring-quotes-for-small-business-from-honest-teas-seth-goldman\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/startwp.logomaker.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Advice","item":"https:\/\/startwp.logomaker.com\/blog\/category\/advice\/"},{"@type":"ListItem","position":3,"name":"9 Inspiring Quotes for Small Business from Honest Tea&#8217;s Seth Goldman"}]},{"@type":"WebSite","@id":"https:\/\/startwp.logomaker.com\/blog\/#website","url":"https:\/\/startwp.logomaker.com\/blog\/","name":"LogoMaker Blog","description":"","publisher":{"@id":"https:\/\/startwp.logomaker.com\/blog\/#organization"},"alternateName":"LogoMaker","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/startwp.logomaker.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/startwp.logomaker.com\/blog\/#organization","name":"LogoMaker","alternateName":"LMK","url":"https:\/\/startwp.logomaker.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2024\/02\/logomaker-blog-logo.png","contentUrl":"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2024\/02\/logomaker-blog-logo.png","width":190,"height":37,"caption":"LogoMaker"},"image":{"@id":"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/person\/5f0e84c2ffd89ceeefa1233736e28140","name":"Amber Ooley","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ba75958f1aa657d8bd05abdf3ce77ed5fdad7e45f349494a6f529e0c0eca4f4d?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba75958f1aa657d8bd05abdf3ce77ed5fdad7e45f349494a6f529e0c0eca4f4d?s=96&r=g","caption":"Amber Ooley"},"url":"https:\/\/startwp.logomaker.com\/blog\/author\/amber\/"}]}},"_links":{"self":[{"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/posts\/2011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/comments?post=2011"}],"version-history":[{"count":1,"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/posts\/2011\/revisions"}],"predecessor-version":[{"id":9670,"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/posts\/2011\/revisions\/9670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/media\/2004"}],"wp:attachment":[{"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/media?parent=2011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/categories?post=2011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/tags?post=2011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}