{"id":263,"date":"2012-01-20T21:31:20","date_gmt":"2012-01-20T21:31:20","guid":{"rendered":"https:\/\/startwp.logomaker.com\/blog\/2012\/01\/20\/logo-design-this-week-2-3\/"},"modified":"2024-03-07T16:09:10","modified_gmt":"2024-03-07T16:09:10","slug":"logo-design-this-week-2-3","status":"publish","type":"post","link":"https:\/\/startwp.logomaker.com\/blog\/logo-design-this-week-2-3\/","title":{"rendered":"New Logo Design Revealed For Belkin &#038; DC Comics"},"content":{"rendered":"<p>We didn&#8217;t see as much logo design news this week as we usually do, despite watching the industry closely. So this week&#8217;s edition may be a little shorter than usual. But here&#8217;s the stuff that caught our eye in the world of logo design:<\/p>\n<p><a href=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2012\/01\/130112Belkinlog_482-e1327093207390.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-989\" title=\"Belkin Logo\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2012\/01\/130112Belkinlog_482-e1327093207390.jpg\" alt=\"Belkin Logo\" width=\"150\" height=\"41\" \/><\/a>Wolff Olins designed a new logo and brand identity for Belkin, the consumer electronics company. The logo is supposed to demonstrate Belkin&#8217;s commitment to people-inspired products. We&#8217;re guessing the all-lower case lettering is supposed to be more friendly.<\/p>\n<p>Apparently someone thinks that <a href=\"http:\/\/www.bbc.co.uk\/news\/uk-politics-16591085\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">Parliament&#8217;s portcullis logo isn&#8217;t friendly<\/a> enough. Since when is government friendly?<\/p>\n<p>More English logo news: <a href=\"http:\/\/www.eastlondonlines.co.uk\/2012\/01\/eagles-fans-to-decide-on-new-club-crest\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">Crystal Palace FC is choosing a new logo<\/a> from six ideas. If you&#8217;re a fan, you can vote for your favorite until February 1.<\/p>\n<p><a href=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2012\/01\/dc_comics_logo_detail-e1327093540563.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-991\" title=\"DC Comics Logo\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2012\/01\/dc_comics_logo_detail-e1327093540563.png\" alt=\"DC Comics Logo\" width=\"150\" height=\"238\" \/><\/a><a href=\"http:\/\/www.underconsideration.com\/brandnew\/archives\/dc_may_be_its_own_villain.php\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">DC Comics also unveiled a new logo<\/a> this week, something they&#8217;ve done a couple of times in the last ten years or so. Comics fans appear to hate it. And we tend to agree with them that the older shield\/swoosh logo is more superhero-esque. But we kind of like the &#8220;secret identity&#8221; meaning and the tribute to Batman in the use of gotham as the font (Batman fights crime in Gotham City). On the other hand, the peeling sticker concept isn&#8217;t exactly original\u2014see the <a href=\"http:\/\/en.wikipedia.org\/wiki\/Discovery_History\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">Discovery History logo<\/a> for example. And the DC Entertainment version of the logo is way out of proportion. Check out <a href=\"http:\/\/www.wired.com\/geekdad\/2012\/01\/dc-new-logo\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">this designer&#8217;s take on the logo<\/a> along with a pictorial history of DC&#8217;s logos since the beginning.<\/p>\n<p>In the past, we&#8217;ve profiled several universities that updated the logo or completely rebranded. Is it worth the effort? <a href=\"http:\/\/www.designweek.co.uk\/news\/news-analysis-is-a-university-rebrand-worthwhile?\/3033258.article\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">Tom Banks takes a stab<\/a> at the answer.<\/p>\n<p>Think your community isn&#8217;t friendly enough? Maybe <a href=\"http:\/\/www.cambridge-news.co.uk\/Home\/Video-Campaign-bids-to-get-people-smiling-on-the-street-17012012.htm\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">a new logo will help<\/a>. Cambridge is paying \u00a31000 to find out. And <a href=\"http:\/\/www2.cortland.edu\/news\/detail.dot?id=4aebeee1-3382-4f8f-bdcf-617b9e55e31d\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">SUNY Cortland thinks a new logo<\/a> is just the thing to help you remember not to smoke on campus. We believe in the <a href=\"https:\/\/www.logomaker.com\/blog\/2011\/08\/08\/the-power-of-a-good-logo\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">power of a good logo<\/a>, but this may be a little too much to expect.<\/p>\n<p><a href=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2012\/01\/google-sopa-logo-e1327094393626.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-993\" title=\"google-sopa-logo\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2012\/01\/google-sopa-logo-e1327094393626.png\" alt=\"Google Sopa Logo\" width=\"150\" height=\"104\" \/><\/a>And for our Google logo of the week, we saw Google join the SOPA\/PIPA protests by<a href=\"http:\/\/searchengineland.com\/google-blackens-logo-to-protest-sopa-pipa-108436?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=feed-main\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\"> censoring its logo<\/a> with a black box. Hopefully a few members of congress saw it as well.<\/p>\n<p>Did we miss anything this week? If so, let us know&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We didn&#8217;t see as much logo design news this week as we usually do, despite watching the industry closely. So this week&#8217;s edition may be a little shorter than usual. But here&#8217;s the stuff that caught our eye in the world of logo design: Wolff Olins designed a new logo and brand identity for Belkin, [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,34],"tags":[],"class_list":["post-263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-logos"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Logo Design Revealed For Belkin &amp; DC Comics<\/title>\n<meta name=\"description\" content=\"Consumer software company Belkin &amp; famous superhero magazine DC Comics both revealed a new logo design this week. 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