{"id":2945,"date":"2014-06-25T14:18:45","date_gmt":"2014-06-25T14:18:45","guid":{"rendered":"https:\/\/startwp.logomaker.com\/blog\/2014\/06\/25\/logo-design-worth\/"},"modified":"2024-03-07T16:09:51","modified_gmt":"2024-03-07T16:09:51","slug":"logo-design-worth","status":"publish","type":"post","link":"https:\/\/startwp.logomaker.com\/blog\/logo-design-worth\/","title":{"rendered":"What Is Your Logo Design Worth?"},"content":{"rendered":"<p>As a follow up to last week<span style=\"color: #000000;\">\u2019<\/span>s post on <a href=\"https:\/\/www.logomaker.com\/blog\/2014\/06\/18\/much-logo-design-cost\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">what a logo should cost<\/a>&#8230;<\/p>\n<p>So if you hire a designer and pay $2000 for a logo, your logo design is worth $2000, right?<\/p>\n<p>And if you <a href=\"https:\/\/www.logomaker.com\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">create a logo for less than $50<\/a>, you logo is worth less than $50.<\/p>\n<p>Before you answer that, consider this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-5748\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2014\/06\/Nike-Swoosh-1.jpeg\" alt=\"Nike Swoosh Logo Design\" width=\"150\" height=\"150\" \/>In 1971, Nike founder Phil Knight paid designer Carolyn Davidson just $35 for the swoosh logo. Adjusted for inflation, that<span style=\"color: #000000;\">\u2019<\/span>s still just $206 today. But the company is worth almost $66 billion and the brand alone is valued at more the <a href=\"http:\/\/www.interbrand.com\/it\/best-global-brands\/2013\/Nike\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">$24 billion<\/a>.<\/p>\n<p>Is Nike<span style=\"color: #000000;\">\u2019<\/span>s logo worth just $206?<\/p>\n<p>On the other hand&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-5741\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2014\/06\/Cingular-Logo.jpg\" alt=\"Cingular Logo Design\" width=\"150\" height=\"160\" \/>Cellular phone customers from the early 2000s might remember Cingular and their friendly orange <span style=\"color: #000000;\">\u201c<\/span>jack<span style=\"color: #000000;\">\u201d<\/span> logo. Cingular\u00a0reportedly <a href=\"http:\/\/adage.com\/article\/news\/t-plans-kill-cingular-brand\/108937\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">spent more than $4 billion<\/a> to make their brand one of the most liked in the world, and in the process, attracted the largest customer base in the cell phone market. (Not all of that money was spent on the logo, but the logo development certainly cost hundred of thousands of dollars.) Then, after just six years, the company merged with AT&amp;T and announced that they would abandon the Cingular name and logo. Today, even many former customers wouldn&#8217;t recognize\u00a0the logo.<\/p>\n<p>Is Cingular<span style=\"color: #000000;\">\u2019<\/span>s logo worth millions\u00a0of dollars today?<\/p>\n<p>The Nike logo is valuable because millions of customers like the brand and look for it whenever they need a pair of shoes or athletic gear. The money spent to create the actual logo design\u00a0has almost nothing to do with its true value.<\/p>\n<p>This takes time, effort, and yes, a bit of money.<\/p>\n<p>The Cingular logo design is just about worthless because the company\u00a0hasn<span style=\"color: #000000;\">\u2019<\/span>t used it in almost eight years. No one sees it and it no longer represents anything of value.<\/p>\n<p>The lack of investment of time, effort, and money has left <span style=\"color: #000000;\">\u201c<\/span>jack<span style=\"color: #000000;\">\u201d<\/span> without value.<\/p>\n<p>The same is true for your logo. Its value isn<span style=\"color: #000000;\">\u2019<\/span>t determined by what you pay for it (you can get <a href=\"https:\/\/www.logomaker.com\/logomaker\/\">a perfectly serviceable logo for $49<\/a>). Rather the value is determined by what you do with it.<\/p>\n<p>As your brand and logo come to represent that positive interactions that customers have with your company, it<span style=\"color: #000000;\">\u2019<\/span>s value will grow. A great product matched with great customer experiences over time will add tremendous value to your logo\u2014no matter how much or how little you paid to have it designed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a follow up to last week\u2019s post on what a logo should cost&#8230; So if you hire a designer and pay $2000 for a logo, your logo design is worth $2000, right? And if you create a logo for less than $50, you logo is worth less than $50. Before you answer that, consider [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":2917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,37,34],"tags":[],"class_list":["post-2945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-branding","category-logos"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Your Logo Design Worth? | LogoMaker<\/title>\n<meta name=\"description\" content=\"Your logo design is only worth what you pay for it, right? Wrong. Phil Knight paid just $35 for the Nike Swoosh, but that logo is worth millions today. Here&#039;s what your logo is worth.||Your logo design is only worth what you pay for it, right? Wrong. Phil Knight paid just $35 for the Nike Swoosh, but that logo is worth millions today. Here&#039;s what your logo is worth.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Your Logo Design Worth? | LogoMaker\" \/>\n<meta property=\"og:description\" content=\"Your logo design is only worth what you pay for it, right? Wrong. Phil Knight paid just $35 for the Nike Swoosh, but that logo is worth millions today. Here&#039;s what your logo is worth.||Your logo design is only worth what you pay for it, right? Wrong. Phil Knight paid just $35 for the Nike Swoosh, but that logo is worth millions today. 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