{"id":3482,"date":"2014-11-10T14:21:48","date_gmt":"2014-11-10T14:21:48","guid":{"rendered":"https:\/\/startwp.logomaker.com\/blog\/2014\/11\/10\/8-quotes-london-based-entrepreneur-jessica-butcher\/"},"modified":"2024-03-07T16:09:53","modified_gmt":"2024-03-07T16:09:53","slug":"8-quotes-london-based-entrepreneur-jessica-butcher","status":"publish","type":"post","link":"https:\/\/startwp.logomaker.com\/blog\/8-quotes-london-based-entrepreneur-jessica-butcher\/","title":{"rendered":"8 Quotes from London-based Entrepreneur Jessica Butcher"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-6367 size-full\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2014\/11\/Jessica-Butcher.jpg\" alt=\"Jessica Butcher Startup Quotes\" width=\"300\" height=\"300\">Our inspirational quotes for this week come from across the pond, where Jess Butcher and her co-founders have found international success with their \u201caugmented reality app\u201d, <a href=\"https:\/\/blippar.com\/en\/\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\">Blippar<\/a>. It turns any physical, printed image, or product into an interactive digital experience. Butcher currently oversees the expansion of the brand as head of the company&#8217;s consumer-marketing divisions.<\/p>\n<p>Butcher says that looking at her CV leading up to Blippar, you\u2019d basically come to the conclusion that she had a short attention span or was difficult to manage. She had spent a couple of years founding an eco-tourism company in Africa, another period helping launch Alibaba.com in Europe, and a stint heading up partnerships at isango.com. Of her 14 years of professional experience before her Blippar success, she says: \u201cI hadn\u2019t needed that MBA to get here or to follow a set path \u2014just my own self-belief, hard work and of course that all-important right-time, right-place luck.\u201d To those among us&nbsp;who are still bush-whacking our way into getting that start-up off the ground, here are some lessons learned from Jess Butcher who has experienced the frustration and boredom of being employed by someone else, the burn of failure, and the satisfaction of victory.<\/p>\n<blockquote><p>\u201cInvest in memories.&nbsp;It\u2019s ultimately what life is about\u2014people, places, moments and experiences.\u201d<\/p>\n<p>\u201cStop benchmarking yourself against other successful entrepreneurs or business people\u2014it wastes valuable energy! &nbsp;Your personality and circumstances are unique and there is no right or wrong way to grow an innovative business.\u201d<\/p>\n<p>\u201cLearn from others\u2019 experiences and be inspired by them, but also make your own rules and navigate your own path.\u201d<\/p>\n<p>\u201cSometimes it\u2019s the right decision to end a particular course of action or working relationship, but I now make a more concerted effort to salvage or reverse a situation.\u201d<\/p>\n<p>\u201cTrust your gut instinct as much if not more than the numbers, and surround yourself with people who you respect and enjoy working with.\u201d<\/p>\n<p>\u201cThe occasional error of judgment or wrong move can often move your business faster than the right ones\u2026 About-turns are not weak, they\u2019re strong and demonstrate good leadership, but they need to happen quickly and be communicated decisively.\u201d<\/p>\n<p>\u201cIf you\u2019re fortunate enough to have a product or service that you can trade for another, then \u2018in kind\u2019 deals can help a lot with cash flow in the early days.\u201d<\/p>\n<p>\u201cMy path to entrepreneurialism was more a default necessity out of the fact that I wasn\u2019t very good at being someone else\u2019s employee combined with this constant thirst to \u2018disrupt\u2019 and ultimately, and most importantly&#8230; luck.\u201d<\/p>\n<p><em>\u2014Jess Butcher, CMO &amp; Founding Director at Blippar<br \/>\n<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Our inspirational quotes for this week come from across the pond, where Jess Butcher and her co-founders have found international success with their \u201caugmented reality app\u201d, Blippar. It turns any physical, printed image, or product into an interactive digital experience. Butcher currently oversees the expansion of the brand as head of the company&#8217;s consumer-marketing divisions. [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":3475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,42],"tags":[],"class_list":["post-3482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-start-ups"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Quotes from London-based Entrepreneur Jessica Butcher | LogoMaker<\/title>\n<meta name=\"description\" content=\"Eight inspirational quotes from entrepreneur, Jess Butcher of Blippar on turn-arounds, luck, learning from others, and benchmarking yourself against others.||Eight inspirational quotes from entrepreneur, Jess Butcher of Blippar on turn-arounds, luck, learning from others, and benchmarking yourself against others.\" \/>\n<meta name=\"robots\" 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