{"id":4041,"date":"2011-05-16T18:28:22","date_gmt":"2011-05-16T18:28:22","guid":{"rendered":"https:\/\/startwp.logomaker.com\/blog\/2011\/05\/16\/7-books-every-small-business-owner-should-read\/"},"modified":"2024-03-07T16:10:05","modified_gmt":"2024-03-07T16:10:05","slug":"7-books-every-small-business-owner-should-read","status":"publish","type":"post","link":"https:\/\/startwp.logomaker.com\/blog\/7-books-every-small-business-owner-should-read\/","title":{"rendered":"7 Books Every Small Business Owner Should Read"},"content":{"rendered":"

Happy National Small Business Week<\/a>!<\/p>\n

There are more than 27 million small businesses in the United States and they are a major contributor to the health and growth of our economy. Some have estimated that more than half of all Americans either own or work for a small business.<\/p>\n

Because so many Logomaker<\/a> customers are just starting their own small business, we thought we’d share a few things this week that might help you on your journey.<\/p>\n

This following is a list we originally printed at our newsletter blog last year (we’ve tweaked it a bit since). The response there was great, so we thought we’d reprint the list here as well, so a whole new group of small business leaders can benefit.<\/p>\n

7 Books Every Business Owner Should Read\u2014Plus 3 More We Think You’ll Like<\/strong><\/h2>\n

Every year, 11,000 new business books are published. If you were to stack all of these books on top of each other, they would create a tower more than nine stories high. Who has time to read that many books? Or even the very best 10%?<\/p>\n

Most harried business owners say they don\u2019t have time to read at all\u2014beyond a few email newsletters and what shows up in the mail every day.<\/p>\n

That\u2019s too bad, because the right books can be a great supplement for your business experience. If you\u2019re starting a company<\/a>, there\u2019s a lot to learn\u2014operations, marketing, recruiting, finance, and accounting, not to mention manufacturing your product or delivering your service. A couple of bad decisions can sink a great business before it has a chance to get off the ground. The right books can help you avoid those mistakes.<\/p>\n

If you don\u2019t already have a list of business books you\u2019re aching to read, here are a few ideas to get you started:<\/p>\n

\"Art<\/a>#1\u2014The Art of the Start: The Time-Tested, Battle Hardened Guide for Anyone Starting Anything<\/a><\/em> by Guy Kawasaki<\/a><\/strong><\/p>\n

If new businesses came with an Owner\u2019s Manual, it would look a lot like The Art of the Start. Kawasaki\u2019s book<\/a> is packed with advice for successfully building a business, from business ideas to raising capital, plus advice on branding, networking, and recruiting. If you\u2019re thinking about starting a business, or if you\u2019re already hung up your shingle, this is a good book to read for ideas and advice to make sure it goes well.<\/p>\n

<\/div>\n

\"E<\/a>#2\u2014The E-Myth Revisited: Why Most Small Businesses Don\u2019t Work and What to Do About It<\/a><\/em> by Michael Gerber<\/a><\/strong><\/p>\n

\u201cWork on your business, not in it.\u201d If you’ve heard this advice before, you\u2019ve already got a sneak-peak at the wisdom in this excellent book. Using the story of Sarah, an entrepreneur with a struggling pie bakery, Gerber outlines how to develop systems that make a business more effective, and perhaps more importantly, scalable. We highly recommend this book to any business owner who feels stuck, or has come to the realization that running a business is a lot harder than they thought it would be.<\/p>\n

<\/div>\n

\"Made<\/a>#3\u2014Made to Stick: Why Some Ideas Survive and Others Die<\/a><\/em> by Chip and Dan Heath<\/a><\/strong><\/p>\n

What makes an idea or story memorable? How can you get customers to pay attention to you and your business? This insightful book answers those critical questions for small business owners<\/a> and teaches the secrets to more effective communication. An easy and entertaining read. This is one of our all-time favorite books.<\/p>\n

<\/div>\n

\"Positioning<\/a>#4\u2014Positioning: The Battle for Your Mind<\/a><\/em> by Al Ries and Jack Trout<\/a><\/strong><\/p>\n

We live in a media-intensive society where getting customers to pay attention and care about your business is not just difficult, it\u2019s almost impossible. This short book will help you correctly position your product in the marketplace, then develop a message for your product that will get into your customer\u2019s consciousness and stay there. This book should be required reading for anyone involved in marketing.<\/p>\n

<\/div>\n

\"Good<\/a>#5\u2014Good to Great: Why Some Companies Make the Leap\u2026 And Others Don\u2019t<\/a><\/em> by Jim Collins<\/a><\/strong><\/p>\n

Although this book has been criticized over the past couple of years (it praises Fannie Mae and now bankrupt Circuit City), the concepts that define a great business are still worth thinking about and developing in your organization: ideas like the hedgehog concept, getting the right people on the bus, the fly-wheel, and Level-5 Leadership. This book is full of solid concepts that will get you thinking about how to make your business great.<\/p>\n

<\/div>\n

\"Getting<\/a>#6\u2014Getting Things Done: The Art of Stress-Free Productivity<\/a><\/em> by David Allen<\/a><\/strong><\/p>\n

The biggest challenge for most small business owners is often as simple as getting things done. This book outlines a simple process for assessing what needs to happen and staying focused until the job is done. This book won\u2019t help much with motivation, but if you need a process to get through your list of things to do each day, we recommend this organizational gem. Another excellent book on the same topic is\u00a0Execution: The Discipline of Getting Things Done<\/a><\/em> by Larry Bossidy and Ram Charan. Both a great reads for those who want to get more done.<\/p>\n

<\/div>\n

\"Linchpin<\/a>#7\u2014Linchpin: Are You Indispensable?<\/a><\/em> by Seth Godin<\/a><\/strong><\/p>\n

This book, about making yourself critical to your organization\u2019s success, is a passionate manifesto about becoming the go-to person on any project. It\u2019s about learning, and creativity, and delivering what needs to be done. It\u2019s about taking a risk, which is often less risky than avoiding it. Once you read this book by Seth Godin<\/a>, you\u2019ll want to share it with all the members of your team.<\/p>\n

 <\/p>\n

In addition to the books listed above, here are three more most small business owners will enjoy. They\u2019re a little different from the books listed above, and in some ways, more fun to read. But they\u2019re full of insights and thinking that can change the way you think about your business.<\/p>\n

<\/div>\n

\"Orbiting<\/a>#8\u2014Orbiting the Giant Hairball: A Corporate Fool\u2019s Guide to Surviving with Grace<\/a><\/em> by Gordon MacKenzie<\/a><\/strong><\/p>\n

It\u2019s hard to call this a serious business book, but despite the colorful pages and funny stories, that\u2019s exactly what this book is. This is probably the best book ever written on creativity. The book, like it\u2019s author, is quirky and weird\u2014and it perfectly captures what creativity is all about and how to foster more creativity in your business (and life).<\/p>\n

<\/div>\n

\"Rework<\/a>#9\u2014Rework<\/a><\/em> by Jason Fried and David Heinemeier Hansson<\/a><\/strong><\/p>\n

This little book, written by software entrepreneurs, is all about establishing a culture in a small business environment. It\u2019s full of ideas about hiring (and not hiring), customer interaction, employee management, and idea generation. It weighs in at 273 pages, but can be read in less than two hours\u2014and you\u2019ll walk away from the book energized with dozens of ideas for your own business.<\/p>\n

<\/div>\n

\"Pour<\/a>#10\u2014Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time<\/a><\/em> by Howard Schultz and Dori Jones Yang<\/a><\/strong><\/p>\n

I challenge you to read this book without getting an overwhelming urge to start a new business (or get excited about the one you have). This is the story of Starbucks, from its humble beginnings as a small coffee shop to its remarkable growth over 25 years. Through it all, Schultz\u2019s passion for a great product and his desire to take care of customers and employees shines through. An inspiring story packed with leadership lessons.<\/p>\n

Have you already read the books above? Another great resource for finding just the right business book for you is,\u00a0The 100 Best Business Books of All Time: What they Say, Why They Matter, and How They Can Help You<\/a><\/em> by Jack Covert and Todd Sattersten. No matter where you get your book list, a few minutes a day reading is the best way to find that million dollar idea that will make all the difference in your business venture. If you’re more into hearing about the success of others, we recommend reading biographies instead<\/a>. Don’t like reading books at all but still want the advice? Check out a few inspirational podcasts for business owners<\/a>.<\/p>\n

Did we miss one of your favorite business books? Let us know in the comments.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Happy National Small Business Week! There are more than 27 million small businesses in the United States and they are a major contributor to the health and growth of our economy. Some have estimated that more than half of all Americans either own or work for a small business. Because so many Logomaker customers are […]<\/p>\n","protected":false},"author":9,"featured_media":2309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,36],"tags":[],"class_list":["post-4041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logomaker","category-small-business"],"blocksy_meta":[],"yoast_head":"\n7 Books Every Small Business Owner Should Read<\/title>\n<meta name=\"description\" content=\"Need some inspiration or advice for your startup? Here are 7 essential books every small business owner should read -- including 3 additional reads.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Books Every Small Business Owner Should Read\" \/>\n<meta property=\"og:description\" content=\"Need some inspiration or advice for your startup? Here are 7 essential books every small business owner should read -- including 3 additional reads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/startwp.logomaker.com\/blog\/7-books-every-small-business-owner-should-read\/\" \/>\n<meta property=\"og:site_name\" content=\"LogoMaker\" \/>\n<meta property=\"article:published_time\" content=\"2011-05-16T18:28:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-07T16:10:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2018\/05\/business-and-education-background-picture-id671101136.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amber Ooley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amber Ooley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/7-books-every-small-business-owner-should-read\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/7-books-every-small-business-owner-should-read\/\"},\"author\":{\"name\":\"Amber Ooley\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/person\/5f0e84c2ffd89ceeefa1233736e28140\"},\"headline\":\"7 Books Every Small Business Owner Should Read\",\"datePublished\":\"2011-05-16T18:28:22+00:00\",\"dateModified\":\"2024-03-07T16:10:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/7-books-every-small-business-owner-should-read\/\"},\"wordCount\":1381,\"publisher\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/7-books-every-small-business-owner-should-read\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2018\/05\/business-and-education-background-picture-id671101136.jpg\",\"articleSection\":[\"LogoMaker\",\"Small Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/7-books-every-small-business-owner-should-read\/\",\"url\":\"https:\/\/startwp.logomaker.com\/blog\/7-books-every-small-business-owner-should-read\/\",\"name\":\"7 Books Every Small Business Owner Should Read\",\"isPartOf\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/7-books-every-small-business-owner-should-read\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/7-books-every-small-business-owner-should-read\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2018\/05\/business-and-education-background-picture-id671101136.jpg\",\"datePublished\":\"2011-05-16T18:28:22+00:00\",\"dateModified\":\"2024-03-07T16:10:05+00:00\",\"description\":\"Need some inspiration or advice for your startup? Here are 7 essential books every small business owner should read -- including 3 additional reads.\",\"breadcrumb\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/7-books-every-small-business-owner-should-read\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/startwp.logomaker.com\/blog\/7-books-every-small-business-owner-should-read\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/7-books-every-small-business-owner-should-read\/#primaryimage\",\"url\":\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2018\/05\/business-and-education-background-picture-id671101136.jpg\",\"contentUrl\":\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2018\/05\/business-and-education-background-picture-id671101136.jpg\",\"width\":800,\"height\":400,\"caption\":\"stack of books\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/7-books-every-small-business-owner-should-read\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/startwp.logomaker.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LogoMaker\",\"item\":\"https:\/\/startwp.logomaker.com\/blog\/category\/logomaker\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"7 Books Every Small Business Owner Should Read\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#website\",\"url\":\"https:\/\/startwp.logomaker.com\/blog\/\",\"name\":\"LogoMaker Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#organization\"},\"alternateName\":\"LogoMaker\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/startwp.logomaker.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#organization\",\"name\":\"LogoMaker\",\"alternateName\":\"LMK\",\"url\":\"https:\/\/startwp.logomaker.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2024\/02\/logomaker-blog-logo.png\",\"contentUrl\":\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2024\/02\/logomaker-blog-logo.png\",\"width\":190,\"height\":37,\"caption\":\"LogoMaker\"},\"image\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/person\/5f0e84c2ffd89ceeefa1233736e28140\",\"name\":\"Amber Ooley\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ba75958f1aa657d8bd05abdf3ce77ed5fdad7e45f349494a6f529e0c0eca4f4d?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ba75958f1aa657d8bd05abdf3ce77ed5fdad7e45f349494a6f529e0c0eca4f4d?s=96&r=g\",\"caption\":\"Amber Ooley\"},\"url\":\"https:\/\/startwp.logomaker.com\/blog\/author\/amber\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 Books Every Small Business Owner Should Read","description":"Need some inspiration or advice for your startup? Here are 7 essential books every small business owner should read -- including 3 additional reads.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"7 Books Every Small Business Owner Should Read","og_description":"Need some inspiration or advice for your startup? Here are 7 essential books every small business owner should read -- including 3 additional reads.","og_url":"https:\/\/startwp.logomaker.com\/blog\/7-books-every-small-business-owner-should-read\/","og_site_name":"LogoMaker","article_published_time":"2011-05-16T18:28:22+00:00","article_modified_time":"2024-03-07T16:10:05+00:00","og_image":[{"width":800,"height":400,"url":"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2018\/05\/business-and-education-background-picture-id671101136.jpg","type":"image\/jpeg"}],"author":"Amber Ooley","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Amber Ooley","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/startwp.logomaker.com\/blog\/7-books-every-small-business-owner-should-read\/#article","isPartOf":{"@id":"https:\/\/startwp.logomaker.com\/blog\/7-books-every-small-business-owner-should-read\/"},"author":{"name":"Amber Ooley","@id":"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/person\/5f0e84c2ffd89ceeefa1233736e28140"},"headline":"7 Books Every Small Business Owner Should Read","datePublished":"2011-05-16T18:28:22+00:00","dateModified":"2024-03-07T16:10:05+00:00","mainEntityOfPage":{"@id":"https:\/\/startwp.logomaker.com\/blog\/7-books-every-small-business-owner-should-read\/"},"wordCount":1381,"publisher":{"@id":"https:\/\/startwp.logomaker.com\/blog\/#organization"},"image":{"@id":"https:\/\/startwp.logomaker.com\/blog\/7-books-every-small-business-owner-should-read\/#primaryimage"},"thumbnailUrl":"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2018\/05\/business-and-education-background-picture-id671101136.jpg","articleSection":["LogoMaker","Small Business"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/startwp.logomaker.com\/blog\/7-books-every-small-business-owner-should-read\/","url":"https:\/\/startwp.logomaker.com\/blog\/7-books-every-small-business-owner-should-read\/","name":"7 Books Every Small Business Owner Should Read","isPartOf":{"@id":"https:\/\/startwp.logomaker.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/startwp.logomaker.com\/blog\/7-books-every-small-business-owner-should-read\/#primaryimage"},"image":{"@id":"https:\/\/startwp.logomaker.com\/blog\/7-books-every-small-business-owner-should-read\/#primaryimage"},"thumbnailUrl":"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2018\/05\/business-and-education-background-picture-id671101136.jpg","datePublished":"2011-05-16T18:28:22+00:00","dateModified":"2024-03-07T16:10:05+00:00","description":"Need some inspiration or advice for your startup? Here are 7 essential books every small business owner should read -- including 3 additional reads.","breadcrumb":{"@id":"https:\/\/startwp.logomaker.com\/blog\/7-books-every-small-business-owner-should-read\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/startwp.logomaker.com\/blog\/7-books-every-small-business-owner-should-read\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/startwp.logomaker.com\/blog\/7-books-every-small-business-owner-should-read\/#primaryimage","url":"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2018\/05\/business-and-education-background-picture-id671101136.jpg","contentUrl":"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2018\/05\/business-and-education-background-picture-id671101136.jpg","width":800,"height":400,"caption":"stack of books"},{"@type":"BreadcrumbList","@id":"https:\/\/startwp.logomaker.com\/blog\/7-books-every-small-business-owner-should-read\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/startwp.logomaker.com\/blog\/"},{"@type":"ListItem","position":2,"name":"LogoMaker","item":"https:\/\/startwp.logomaker.com\/blog\/category\/logomaker\/"},{"@type":"ListItem","position":3,"name":"7 Books Every Small Business Owner Should Read"}]},{"@type":"WebSite","@id":"https:\/\/startwp.logomaker.com\/blog\/#website","url":"https:\/\/startwp.logomaker.com\/blog\/","name":"LogoMaker Blog","description":"","publisher":{"@id":"https:\/\/startwp.logomaker.com\/blog\/#organization"},"alternateName":"LogoMaker","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/startwp.logomaker.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/startwp.logomaker.com\/blog\/#organization","name":"LogoMaker","alternateName":"LMK","url":"https:\/\/startwp.logomaker.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2024\/02\/logomaker-blog-logo.png","contentUrl":"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2024\/02\/logomaker-blog-logo.png","width":190,"height":37,"caption":"LogoMaker"},"image":{"@id":"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/person\/5f0e84c2ffd89ceeefa1233736e28140","name":"Amber Ooley","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ba75958f1aa657d8bd05abdf3ce77ed5fdad7e45f349494a6f529e0c0eca4f4d?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba75958f1aa657d8bd05abdf3ce77ed5fdad7e45f349494a6f529e0c0eca4f4d?s=96&r=g","caption":"Amber Ooley"},"url":"https:\/\/startwp.logomaker.com\/blog\/author\/amber\/"}]}},"_links":{"self":[{"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/posts\/4041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/comments?post=4041"}],"version-history":[{"count":1,"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/posts\/4041\/revisions"}],"predecessor-version":[{"id":9767,"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/posts\/4041\/revisions\/9767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/media\/2309"}],"wp:attachment":[{"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/media?parent=4041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/categories?post=4041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/tags?post=4041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}