{"id":4079,"date":"2011-06-02T21:04:29","date_gmt":"2011-06-02T21:04:29","guid":{"rendered":"https:\/\/startwp.logomaker.com\/blog\/2011\/06\/02\/how-much-is-your-logo-worth\/"},"modified":"2024-03-07T16:10:06","modified_gmt":"2024-03-07T16:10:06","slug":"how-much-is-your-logo-worth","status":"publish","type":"post","link":"https:\/\/startwp.logomaker.com\/blog\/how-much-is-your-logo-worth\/","title":{"rendered":"How Much Is Your Logo Worth?"},"content":{"rendered":"<p><em>UPDATE: SINCE THIS ARTICLE WAS ORIGINALLY POSTED, WE&#8217;VE WRITTEN A LITTLE MORE ABOUT <a href=\"https:\/\/www.logomaker.com\/blog\/2014\/06\/25\/logo-design-worth\/\">WHAT YOUR LOGO IS WORTH. CLICK HERE TO READ IT<\/a>.<\/em><\/p>\n<p><a href=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2011\/06\/Warrillow.jpeg\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-97\" title=\"Warrillow\" alt=\"Author John Warrillow \" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2011\/06\/Warrillow.jpeg\" width=\"136\" height=\"136\"><\/a><\/p>\n<p>Yesterday, Inc Magazine published a short article by author John Warrillow about the value of a logo that is worth reading. <a href=\"http:\/\/www.inc.com\/articles\/201106\/how-much-is-your-business-logo-worth.html\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"nofollow noopener\">Check it out here<\/a>.<\/p>\n<p>The net take away? It&#8217;s not what you pay for your logo that makes it valuable, but rather how you invest in your marketing to make it meaningful to your customers.<\/p>\n<p>Nike&#8217;s logo cost all of $35 when it was created in 1971. Today the Nike brand (which is much more than the logo) is worth billions.<\/p>\n<p>So don&#8217;t focus on what you pay for your logo, rather focus on how you are building value for your customers. <a href=\"http:\/\/www.inc.com\/articles\/201106\/how-much-is-your-business-logo-worth.html\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"nofollow noopener\">Click here to read the article for yourself<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UPDATE: SINCE THIS ARTICLE WAS ORIGINALLY POSTED, WE&#8217;VE WRITTEN A LITTLE MORE ABOUT WHAT YOUR LOGO IS WORTH. CLICK HERE TO READ IT. Yesterday, Inc Magazine published a short article by author John Warrillow about the value of a logo that is worth reading. Check it out here. The net take away? It&#8217;s not what [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":4072,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,34],"tags":[],"class_list":["post-4079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-logos"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Much Is Your Logo Worth? | LogoMaker<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Much Is Your Logo Worth? | LogoMaker\" \/>\n<meta property=\"og:description\" content=\"UPDATE: SINCE THIS ARTICLE WAS ORIGINALLY POSTED, WE&#8217;VE WRITTEN A LITTLE MORE ABOUT WHAT YOUR LOGO IS WORTH. 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It&#8217;s not what [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/startwp.logomaker.com\/blog\/how-much-is-your-logo-worth\/\" \/>\n<meta property=\"og:site_name\" content=\"LogoMaker\" \/>\n<meta property=\"article:published_time\" content=\"2011-06-02T21:04:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-07T16:10:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2011\/06\/Warrillow.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"136\" \/>\n\t<meta property=\"og:image:height\" content=\"136\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amber Ooley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amber Ooley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/how-much-is-your-logo-worth\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/how-much-is-your-logo-worth\/\"},\"author\":{\"name\":\"Amber Ooley\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/person\/5f0e84c2ffd89ceeefa1233736e28140\"},\"headline\":\"How Much Is Your Logo Worth?\",\"datePublished\":\"2011-06-02T21:04:29+00:00\",\"dateModified\":\"2024-03-07T16:10:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/how-much-is-your-logo-worth\/\"},\"wordCount\":142,\"publisher\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/how-much-is-your-logo-worth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2011\/06\/Warrillow.jpeg\",\"articleSection\":[\"Advice\",\"Logos\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/how-much-is-your-logo-worth\/\",\"url\":\"https:\/\/startwp.logomaker.com\/blog\/how-much-is-your-logo-worth\/\",\"name\":\"How Much Is Your Logo Worth? 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