{"id":4105,"date":"2011-07-19T22:06:29","date_gmt":"2011-07-19T22:06:29","guid":{"rendered":"https:\/\/startwp.logomaker.com\/blog\/2011\/07\/19\/20-questions-to-ask-about-your-brand\/"},"modified":"2024-03-07T16:10:06","modified_gmt":"2024-03-07T16:10:06","slug":"20-questions-to-ask-about-your-brand","status":"publish","type":"post","link":"https:\/\/startwp.logomaker.com\/blog\/20-questions-to-ask-about-your-brand\/","title":{"rendered":"20 Questions to Ask About Your Brand"},"content":{"rendered":"

Jamie Turner, Chief Content Officer at the 60 Second Marketer<\/a> recently suggested 20 questions to ask when trying to differentiate your brand from your competition. We think they are a pretty good place to start when you are ready to think about your brand position (a good thing to do before you start your logo design).<\/p>\n

For your convenience, we’ve reprinted the list here:<\/p>\n

    \n
  1. What are we at present?<\/li>\n
  2. What do we want to become in 2 to 5 years?<\/li>\n
  3. What is our greatest opportunity in the next 2 years?<\/li>\n
  4. Why is that such a great opportunity?<\/li>\n
  5. What would we need beyond our company\u2019s current strengths\/positioning\/products to seize the opportunity described above?<\/li>\n
  6. What is our greatest threat?<\/li>\n
  7. Are these threats that we can control? If so, what should we do to control them?<\/li>\n
  8. What do we do better than anybody else?<\/li>\n
  9. When we win, why do we win?<\/li>\n
  10. How does our customer benefit from what we sell?<\/li>\n
  11. What are the top three reasons customers have bought our products or services?<\/li>\n
  12. What are the typical objections to a sale? In other words, when we don\u2019t gain a new customer, what is the reason given?<\/li>\n
  13. What percentage of next year\u2019s revenue is expected from new vs. existing customers?<\/li>\n
  14. Going forward, what are the essential attributes of our target customer? (Industry segment, size of organization\/corporation, demographics, job position, motivators, internal and external influencers, buying habits, key message points, factors in buying decisions, associations, publications, trade shows.)<\/li>\n
  15. Who are our key competitors?<\/li>\n
  16. What type of work do we most enjoy?<\/li>\n
  17. Who is our competition targeting?<\/li>\n
  18. How do we wish to be viewed in relation to our competition?<\/li>\n
  19. What is the typical sales cycle?<\/li>\n
  20. What values, personality, and attitude do we want to project?<\/li>\n<\/ol>\n

    Read the original post at the 60 Second Marketer blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Jamie Turner, Chief Content Officer at the 60 Second Marketer recently suggested 20 questions to ask when trying to differentiate your brand from your competition. We think they are a pretty good place to start when you are ready to think about your brand position (a good thing to do before you start your logo […]<\/p>\n","protected":false},"author":9,"featured_media":4050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,37],"tags":[],"class_list":["post-4105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-branding"],"blocksy_meta":[],"yoast_head":"\n20 Questions to Ask About Your Brand | LogoMaker<\/title>\n<meta name=\"description\" content=\"Want to improve your brand? 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