{"id":4316,"date":"2017-03-15T21:59:44","date_gmt":"2017-03-15T21:59:44","guid":{"rendered":"https:\/\/startwp.logomaker.com\/blog\/2017\/03\/15\/brand-identity-for-small-businesses-what-you-need-to-know\/"},"modified":"2024-03-07T16:10:07","modified_gmt":"2024-03-07T16:10:07","slug":"brand-identity-for-small-businesses-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/startwp.logomaker.com\/blog\/brand-identity-for-small-businesses-what-you-need-to-know\/","title":{"rendered":"Brand Identity for Small Businesses: What You Need to Know"},"content":{"rendered":"

Whether you\u2019re an established entrepreneur or just starting out, as a small business owner, you probably \u201cwear many hats.\u201d You have to provide your service or product <\/span>and <\/span><\/em>promote and market your business. <\/span><\/p>\n

That\u2019s easier said than done. You just want to do what you love — that\u2019s why you started your business in the first place! But you still have to do all sorts of tasks in order to reach customers<\/a>, build relationships, and sell your company.<\/span><\/p>\n

To get there, you need to build a cohesive brand identity. <\/span><\/p>\n

Think about a product you use every day. Does that product\u2019s name, logo, or slogan instantly come to mind? That\u2019s all part of brand identity. Your brand is what draws your customers to you. <\/span><\/p>\n

What is a brand?<\/h2>\n

You probably already know what a brand is, even if you can\u2019t define it. For example, everyone associates the silver apple logo with the Apple Company and their products, like the iPad. The same goes for McDonald’s and their golden arches. Or Coca-Cola and their signature bottle. \u00a0<\/span><\/p>\n

Your brand is a name, a logo, a tagline, or all of the above. Your brand is a promise — a promise to fulfill a customer\u2019s need. It must hold true to your company\u2019s values. If you want your customers to remember you when they think of a product, you\u2019ll need a strong brand. <\/span><\/p>\n

What is brand identity?<\/h2>\n

According to the <\/span>Aaker Model<\/span>, brand identity is \u201cthe unique set of brand associations that represent what the brand stands for and promises to customers.\u201d Your brand’s identity is just as important as the product or service you sell. <\/span><\/p>\n

Why? Just having a great product or service isn’t enough. You need to define what your brand stands for and deliver on that promise. If your business lacks a brand identity, you’ll have trouble relating to customers and marketing yourself. <\/span><\/p>\n

How to create a brand identity<\/h2>\n

First, establish guidelines around your company brand. A brand can include:<\/span><\/p>\n