{"id":4331,"date":"2017-03-22T21:15:32","date_gmt":"2017-03-22T21:15:32","guid":{"rendered":"https:\/\/startwp.logomaker.com\/blog\/2017\/03\/22\/how-to-update-your-logo-with-a-logo-maker\/"},"modified":"2024-03-07T16:10:08","modified_gmt":"2024-03-07T16:10:08","slug":"how-to-update-your-logo-with-a-logo-maker","status":"publish","type":"post","link":"https:\/\/startwp.logomaker.com\/blog\/how-to-update-your-logo-with-a-logo-maker\/","title":{"rendered":"How to Update Your Logo with a Logo Maker"},"content":{"rendered":"<p><span style=\"font-weight: 400\">You\u2019ve had your logo since the beginning of your startup or small business. But if you clicked on this post, you might suspect that it needs a refresh. How do you know when it&#8217;s time for a new look?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Find out how to identify a logo that needs some rework and learn how you can make those changes easily with a logo maker.<\/span><\/p>\n<h2>An outdated look<\/h2>\n<p><span style=\"font-weight: 400\">If you&#8217;ve been in business for multiple decades, or if you inherited the business from someone else, you may notice that the logo looks a little old school.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Vintage fonts can be a great way to convey your brand, but not if your business is supposed to be tech-savvy, edgy, or forward-thinking. Look at your logo with fresh eyes to identify any outdated fonts, wording, or symbols.<\/span><\/p>\n<h2>Unnecessary complexity<\/h2>\n<p><span style=\"font-weight: 400\">Digital trend expert <\/span><a href=\"https:\/\/www.forbes.com\/sites\/gabrielshaoolian\/2017\/02\/07\/logo-redesign-what-to-consider-when-its-time-for-a-brand-update\/#8283a0e3e999\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\"><span style=\"font-weight: 400\">Gabriel Shaoolian<\/span><\/a><span style=\"font-weight: 400\"> says, &#8220;Logos with a lot of detail or too much gradient often don\u2019t translate well to digital.&#8221; He also explains, &#8220;Companies that were established long before the digital age may find that their logos look great on letterhead but not so great as profile images or in digital ad creative.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400\">When you update your logo, make sure that it\u2019s simple and crisp \u2013 a modern design that looks good on both computer screens and smartphones.<\/span><\/p>\n<h2>An inaccurate reflection of your business<\/h2>\n<p><span style=\"font-weight: 400\">Have you changed your original product offerings or altered your services? Your logo could still reflect your business\u2019s original mission. That means it\u2019s an inaccurate reflection of your current business \u2013 time for a refresh!<\/span><\/p>\n<p><span style=\"font-weight: 400\">Your logo should represent your business in its current form. Consider updating your logo to reflect the evolution of your business and accurately show what you do \u2013 and who your customers are. <\/span><\/p>\n<h2>How to make updates to your logo<\/h2>\n<p><span style=\"font-weight: 400\">You&#8217;ll find a number of <\/span><a href=\"https:\/\/www.logomaker.com\/\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\"><span style=\"font-weight: 400\">logo maker<\/span><\/a><span style=\"font-weight: 400\"> and logo design tools online. These tools typically charge only at the end of the design process if you like the logo you crafted and want to use it for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To use a logo maker, simply go to the website and type in the name of your business. You may be able to add a bit more information, such as a keyword or two about your products and services.<\/span><\/p>\n<p><span style=\"font-weight: 400\">After that, you&#8217;ll be presented with dozens of logo options. These logos are all created by real, live designers. The search program pulls them up for you to view, based on the criteria you typed in. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Not every logo you&#8217;ll see among the results is right for you. In fact, a few may be pretty far off the mark. However, you&#8217;ll notice that most of them have a visual connection to your business.<\/span><\/p>\n<h2>Design choices<\/h2>\n<p><span style=\"font-weight: 400\">Take a look at the options. A few of them may look too similar to your old logo. Others immediately jump off the page because of an appealing font, bold color, or apt imagery.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Select one that matches your current (or future) business purpose. Your new logo should have momentum, color, and give off a modern vibe.<\/span><\/p>\n<h2>Introduce your new logo to customers<\/h2>\n<p><span style=\"font-weight: 400\">Once you&#8217;ve chosen a logo, you can tweak the colors, size, and font as needed. Before you roll out your new logo, let your customers know about the upcoming change so they won&#8217;t confused by the update.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Develop an engaging ad campaign, social media campaign, or mailer series that explains when and why you&#8217;re changing your logo. After that, remember to use the design on your signs, business cards, website, and packaging. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Ready to make updates to your logo design? Learn <\/span><a href=\"https:\/\/www.logomaker.com\/blog\/2016\/12\/21\/what-to-consider-when-selecting-a-logo-maker\/\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\"><span style=\"font-weight: 400\">what to consider when selecting a logo maker<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve had your logo since the beginning of your startup or small business. But if you clicked on this post, you might suspect that it needs a refresh. How do you know when it&#8217;s time for a new look? Find out how to identify a logo that needs some rework and learn how you can [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":4332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-4331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logos"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Update Your Logo with a Logo Designer| LogoMaker<\/title>\n<meta name=\"description\" content=\"Think it&#039;s time to refresh your logo? You can a designer, host a logo design contest, or use a logo maker. 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