{"id":4355,"date":"2017-04-11T22:07:10","date_gmt":"2017-04-11T22:07:10","guid":{"rendered":"https:\/\/startwp.logomaker.com\/blog\/2017\/04\/11\/4-telling-signs-its-time-to-update-your-logo-design\/"},"modified":"2024-03-07T16:10:08","modified_gmt":"2024-03-07T16:10:08","slug":"4-telling-signs-its-time-to-update-your-logo-design","status":"publish","type":"post","link":"https:\/\/startwp.logomaker.com\/blog\/4-telling-signs-its-time-to-update-your-logo-design\/","title":{"rendered":"4 Telling Signs It\u2019s Time to Update Your Logo Design"},"content":{"rendered":"

For many small business owners, a logo<\/a> can easily become an afterthought as you focus your time and energy on other elements of your business. After all, you went into business to provide specialized goods or services that you\u2019re passionate about — not to become a marketer. However, marketing and branding are crucial for business growth and continued success. <\/span><\/p>\n

Your logo is the symbol of your business, and it may be what potential customers remember most about your business. A solid logo can grab attention and convince potential clients to give you a try, while a subpar logo can lead clients to choose a competitor\u2019s services over yours, regardless of your superior quality. <\/span><\/p>\n

So how do you know when to update your logo design? Here are some thoughts on when you should update.<\/span><\/p>\n

Your logo is a symbol for \u201cThrowback Thursday.\u201d<\/h2>\n

Times and styles change, and so do logos. Updating your logo<\/a> is not a sign of failure. Rather, it\u2019s a sign of success. It shows that your business thrived in the previous era to get to the current era. Now your business is ready to thrive in the current era so it begins the next era strong. The only way to stay successful is to stay relevant to the current times, and that includes a modern logo.<\/span><\/p>\n

Many top companies have changed their logos over the year. Pepsi-Co, Coca-Cola, Apple, Shell, and Volkswagen are just a few of the big names with a history of logo updates. If these huge international companies can change their logos to keep up with the times, maybe you should, too.<\/span><\/p>\n

Your company\u2019s focus has changed.<\/h2>\n

Your company\u2019s focus can change over time and put your original logo out of date. For example, you might have started out as a children\u2019s art teacher with a somewhat disciplined logo representing painting and sculpture. Over time, you might have changed your focus to leading art projects at children\u2019s parties. Your new logo may need to be more fun, colorful, and celebratory to capture the mood that potential clients are looking for you to provide.<\/span><\/p>\n

The market\u2019s climate has changed.<\/h2>\n

Times change, and so do consumer preferences. Being in business for a while is a good thing, but not if your logo promises to deliver what was popular decades ago when you started. Health-conscious customers want organic and local, not fat-free and low-carb as they did in the 1990s and 2000s. <\/span><\/p>\n

Here are some more examples of how the market changes and your logo should, too.<\/span><\/p>\n