{"id":4585,"date":"2017-05-25T15:19:58","date_gmt":"2017-05-25T15:19:58","guid":{"rendered":"https:\/\/startwp.logomaker.com\/blog\/2017\/05\/25\/what-makes-a-good-logo-design-these-4-elements\/"},"modified":"2024-03-07T16:10:11","modified_gmt":"2024-03-07T16:10:11","slug":"what-makes-a-good-logo-design-these-4-elements","status":"publish","type":"post","link":"https:\/\/startwp.logomaker.com\/blog\/what-makes-a-good-logo-design-these-4-elements\/","title":{"rendered":"What Makes a Good Logo Design? These 4 Elements"},"content":{"rendered":"

A logo design speaks for your company, so you have to make sure it says the right things. Customers have more options than ever. You want them to single out your brand and think, “I know you. I trust you.”<\/span><\/p>\n

As simple as they seem, logos inspire strong associations with your brand. <\/span><\/p>\n

Once you form a connection, customers feel confident about purchasing your products. This feeling of trust can lead to an increase in sales and repeat business for you. To make an impact on your customers, <\/span>create a great logo<\/span><\/a> by choosing the right logo design elements to tell your story.<\/span><\/p>\n

Identify your company’s core attributes<\/h2>\n

A logo isn’t doing its job if it doesn’t spark some emotion. It’s up to you to figure out what you want customers to experience when they engage with your brand. Do you want them to feel joyful? Amused? Nostalgic? Excited? Elite?<\/span><\/p>\n

Focus on why your company exists and what you do differently from competitors. A clear story should start to emerge as you think about your values and the type of customers you serve. Are you committed to sustainability? A family-first mentality? Innovation and excitement? <\/span><\/p>\n

\"what-makes-a-good-logo-evernote\"<\/span>Brainstorm objects, animals, sayings, and ideas that relate to your brand story. A lot of logo designs draw from familiar cultural concepts. Take a look at the <\/span>Evernote elephant<\/span><\/a>, which has an ear modeled after a document icon. The logo comes from the saying, “An elephant never forgets.” It captures the value of Evernote as a reliable place to organize, store, and share ideas.<\/span><\/p>\n

Experiment with logo shapes<\/h2>\n

No logo design truly begins with a blank canvas. That’s because many shapes already have layers of meaning in our society. For instance, shields are a common symbol of security, protection, and authority. Narrow down your ideas by working with shapes that match your brand attributes.<\/span><\/p>\n

Circles and ovals<\/strong><\/p>\n

I think you’ll agree that circles never go out of style. You can’t eat a bowl of cereal, drive a car, or watch TV without seeing round shapes everywhere. Picture the round elements in the Target, Chanel, and Pinterest logos.<\/span><\/p>\n

Circles can represent completeness, smiles, community, unity, and friendship. When you see wheels, you think of movement and cycles. Rings make you think of marriage, friendship, love, endurance, and commitment. Open circles conjure images of emptiness, depth, or mystery. And just about any curvy shapes remind you of sleekness and femininity.<\/span><\/p>\n

Squares, rectangles, and triangles<\/strong><\/p>\n

Straight lines and sharp edges are popular symbols of masculinity. So it’s no surprise that square or triangular shapes often represent power, strength, and stability. It’s also common to find them in science, technology, and legal fields. With their basic lines, these shapes are perfect for conveying simplicity, authority, or modernity. And much like circles, triangles can create a sense of completeness and unity.<\/span><\/p>\n

Combine shapes to make interesting combinations<\/strong><\/p>\n

Do any of these traits sound like your brand? Think about how to incorporate relative shapes into your logo design. Remember those animals and objects you’ve been brainstorming? Get creative, and try to break those images into basic shapes. The panda logo for the World Wildlife Federation is a series of circles and curves. Spotting the shapes in everyday objects is great practice if you plan to create your own logo design online.\"WWF-logo\"<\/span><\/p>\n

Keep in mind, shapes can take on new personalities with a little rearranging. Envision the logos of Ikea, Volkswagen, HP, and Domino’s. They all combine sharp and round elements with dramatically different end results. Try tilting or overlapping shapes, like Adidas and Mastercard. Or move a shape off center, like Goodwill. Framing your logomark or business name is also an easy way to add contrast. Ikea goes with a classic oval inside a rectangle. Imagine the legendary Superman emblem with an “S” inside a pentagon.<\/span><\/p>\n

Reinforce your brand with logo colors<\/h2>\n

No one can help having an emotional response to different colors, and that’s good news for you. The <\/span>right logo color<\/span><\/a> can sell your brand story without words and make your company easy to remember. Here are common color associations.<\/span><\/p>\n