{"id":4699,"date":"2017-07-27T18:09:19","date_gmt":"2017-07-27T18:09:19","guid":{"rendered":"https:\/\/startwp.logomaker.com\/blog\/2017\/07\/27\/3-memorable-branding-stories-to-spark-creativity\/"},"modified":"2024-03-07T16:10:12","modified_gmt":"2024-03-07T16:10:12","slug":"3-memorable-branding-stories-to-spark-creativity","status":"publish","type":"post","link":"https:\/\/startwp.logomaker.com\/blog\/3-memorable-branding-stories-to-spark-creativity\/","title":{"rendered":"3 Memorable Branding Stories to Spark Creativity"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In the world of fashion, what\u2019s that famous motto of fashion consultant Tim Gunn? <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cOne day you&#8217;re in, the next day you&#8217;re out.&#8221; <\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">For these three businesses, however, that doesn&#8217;t exactly ring true. My Subscription Addiction, ModCloth, and TOMS have a combination of 30 years in the fashion industry and quite <a href=\"https:\/\/www.logomaker.com\/blog\/2017\/06\/02\/12-branding-terms-every-business-owner-should-know\/\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\">memorable brands<\/a>. Each holds strong to their cause.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How did they manage this long term success?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By focusing on community, these inspirational brands weave stories and styles together. Also, each business has taken a personalized approach to fill a niche need. So what are we waiting for? <\/span><span style=\"font-weight: 400;\">Let\u2019s see what makes these <a href=\"https:\/\/www.logomaker.com\/blog\/2017\/07\/06\/how-to-build-a-brand-7-tried-and-true-tips\/\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\">successful small business brands<\/a> boom in an industry as fickle as fashion.<\/span><\/p>\n<h2>My Subscription Addiction<\/h2>\n<p><a href=\"http:\/\/www.mysubscriptionaddiction.com\/\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\"><span style=\"font-weight: 400;\">My Subscription Addiction<\/span><\/a><span style=\"font-weight: 400;\"> (MSA) all started with a beauty subscription box called Birchbox. Liz Cadman of Pittsburgh started a blog to review this monthly subscription. Fast forward and today she has developed a blooming branded website with more than 10 million page views monthly. Calculate that according to affiliate links and ad revenue including sponsored ads. Cadman is doing far more than supporting her subscription addiction. <\/span><\/p>\n<h3>Understanding subscription boxes<\/h3>\n<p><span style=\"font-weight: 400;\">What exactly does My Subscription Addiction offer to sub box addicts? Cadman explains that, \u201cSubscription boxes are the future of product discovery,\u201d according to an interview in <\/span><a href=\"https:\/\/www.forbes.com\/sites\/marciaturner\/2017\/01\/31\/how-liz-cadman-turned-her-subscription-box-addiction-into-a-lucrative-online-business\/%23257447d723df\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\"><span style=\"font-weight: 400;\">Forbes<\/span><\/a><span style=\"font-weight: 400;\">. Boutiques, beauty product brands, and even big box retailers like Target and Amazon are moving toward the sub box model. Businesses are providing monthly or quarterly sub options for consumers to sample their products. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And business is booming: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The average subscriber on the MSA website has seven subs. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Many visitors posting on MSA report getting dozens of sub boxes each month.<\/span><\/li>\n<\/ul>\n<h3>How MSA works<\/h3>\n<p><span style=\"font-weight: 400;\">My Subscription Addiction provides an unboxing and review of every single sub service out there including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Box of Style by Rachel Zoe<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adidas Avenue A<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rockets of Awesome<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Julep <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Plated <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Loot Crate<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And dozens more, with new subs popping up on the market each week. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The MSA website is a thriving community that gives fellow sub addicts a place to congregate. Cadman keeps things light and loving. She almost always puts a positive spin on box reviews. MSA is lively thanks to hundreds of comments on the most coveted reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is even a place where subbers can swap their least favorite items for those they wish they\u2019d received. Everything is free for subscribers on MSA. They can click on various reviews to see if a box is worth their money. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And all of this awesomeness started when Cadman wanted to share her love for subs. She created a community where she could connect with others based on their subscription addictions. <\/span><span style=\"font-weight: 400;\">Cadman did have a background in fashion. Before MSA became uber popular, she was a senior product manager for ModCloth.<\/span><\/p>\n<h2>ModCloth<\/h2>\n<p><span style=\"font-weight: 400;\">Queue the curtains for our next small business brand success story. <\/span><a href=\"https:\/\/www.modcloth.com\/\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\"><span style=\"font-weight: 400;\">ModCloth<\/span><\/a><span style=\"font-weight: 400;\"> is an online community for fashion lovers. The motto behind this brand is fashion is for every body. <\/span><\/p>\n<h3>Meet the ModCloth line<\/h3>\n<p><span style=\"font-weight: 400;\">ModCloth was established in 2002 by high school sweethearts Eric Koger and Susan Gregg Koger. They wanted to create a shopping site where consumers could purchase items from independent brands. The Kogers used community feedback and reviews from the site. From this ModCloth offered styles that real people want to wear. The site also provided a place to buy them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today ModCloth employs 350 from offices in Pittsburgh, LA, and San Francisco. Based on the community feedback about fashion, the company has created its own branded line of clothing. This brand meets the real needs of the fashion wearing public:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can purchase everything from shoes and swim to wedding attire and accessories. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clothing includes A-line dresses, plaid leggings, wrap dresses, and sleeveless jump suits.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fashionable prints and cuts are available.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fits are for sizes zero to 30 and up to 4X.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You\u2019d be hard pressed to find any other fashion brands online that carry that diversity in sizing. ModCloth holds true to its mission by ensuring that each fashionable style stands up to every size. You can rest assured that your clothing will be cut to perfect.<\/span><\/p>\n<h3>Affordable fashion<\/h3>\n<p><span style=\"font-weight: 400;\">For that kind of service you\u2019d expect to see outlandish pricing. One move other brands has done is to increase pricing for larger sizes. Not the case with ModCloth. Its mission is to feature affordable pricing that doesn\u2019t increase based on sizing. Better yet, whether you are into the flirty Fifties or hipster styles, ModCloth has a line for you. <\/span><\/p>\n<h3>Style Gallery for real people<\/h3>\n<p><span style=\"font-weight: 400;\">The site also features a Style Gallery, intended to \u201cInspire and Admire.\u201d where real customers can share their own photos while wearing ModCloth fashions. Whether you\u2019re 18 or 80, a size 2 or 20, you can show off your styles on the site. The ModCloth community can get involved by loving, sharing, or shopping from the inspirational pics. <\/span><\/p>\n<h2>TOMS<\/h2>\n<p><span style=\"font-weight: 400;\">If you are an Amazing Race fan, then you\u2019ve already met the founder of <\/span><a href=\"http:\/\/www.toms.com\/\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\"><span style=\"font-weight: 400;\">TOMS<\/span><\/a><span style=\"font-weight: 400;\">. The season 2 third-place champ Blake Mycoskie of Team Smiley with his Southern sister Paige were on the Amazing Race. While they missed the million dollar payout by minutes, TOMS has turned that around for Mycoskie. Most recently he sold part of his stake for $300, valuing TOMS at $625 million. Financially, you could say he definitely won out after losing on Amazing Race.<\/span><\/p>\n<h3>The TOMS mission<\/h3>\n<p><span style=\"font-weight: 400;\">As for the TOMS brand, almost every shopper in the US has heard about TOMS shoes. Here are some fast facts about the brand:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The original concept for the brand was \u201cShoes for Tomorrow Project.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">TOMS promises to give a pair of shoes to a child in need.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In the first year of business, TOMS gave 10,000 shoes to Argentine children.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To date the company has given away more than 2 million pairs of shoes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Countries that have been served include Mexico, Ethiopia, Argentina, South Africa, and the US.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The TOMS business model has evolved to \u201cOne for One.\u201d As a result, TOMS has helped more than half a million people restore their sight through charitable donations. The company is involved in:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Education<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clean water<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Anti-bullying projects<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In terms of creating a community, TOMS has turned fashion into a charitable success story. The company allows shoe shoppers to have a part in helping others in some way. <\/span><\/p>\n<h3>Creating community through branding<\/h3>\n<p><span style=\"font-weight: 400;\">Each of these fashion-based businesses have created a community that connects consumers with their love of fashions. This has propelled their brands through community engagement. Best of all, it has been achieved organically. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, these successful small business brands have created a niche where other fashion brands have missed the mark. It just goes to show how far you can go if you have passion and a community of like-minded individuals. You just may well have a brandable business in your own backyard.<\/span><\/p>\n<p><em>&gt; What have you done to build a memorable brand for your business? Leave a comment below and let us know!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the world of fashion, what\u2019s that famous motto of fashion consultant Tim Gunn? \u201cOne day you&#8217;re in, the next day you&#8217;re out.&#8221; For these three businesses, however, that doesn&#8217;t exactly ring true. My Subscription Addiction, ModCloth, and TOMS have a combination of 30 years in the fashion industry and quite memorable brands. Each holds [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-4699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Memorable Branding Stories to Spark Creativity | LogoMaker<\/title>\n<meta name=\"description\" content=\"By focusing on community, these inspirational brands weave stories and styles together. Let\u2019s see what makes these successful small business brands boom.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Memorable Branding Stories to Spark Creativity | LogoMaker\" \/>\n<meta property=\"og:description\" content=\"By focusing on community, these inspirational brands weave stories and styles together. 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