{"id":4721,"date":"2017-08-03T14:26:28","date_gmt":"2017-08-03T14:26:28","guid":{"rendered":"https:\/\/startwp.logomaker.com\/blog\/2017\/08\/03\/red-logos-when-why-your-brand-should-use-them\/"},"modified":"2024-03-07T16:10:12","modified_gmt":"2024-03-07T16:10:12","slug":"red-logos-when-why-your-brand-should-use-them","status":"publish","type":"post","link":"https:\/\/startwp.logomaker.com\/blog\/red-logos-when-why-your-brand-should-use-them\/","title":{"rendered":"Red Logos: When & Why Your Brand Should Use Them"},"content":{"rendered":"

You\u2019ve worked in your industry for more than a decade — you\u2019re an industry vet. In the past year, you formulated a business plan for your startup, raised enough money to launch it, and devised a plan to manufacture, sell, and distribute your offering.<\/span><\/p>\n

You think that you\u2019re ready to launch your business. Amirite? Unfortunately, you might have overlooked something that\u2019s very important. Your business brand will need a logo<\/a> — and you\u2019ll want to select a color for the logo<\/a> that triggers the kind of emotions that will convert prospective customers of your product into actual customers.<\/span><\/p>\n

Understanding how people react to colors and logos<\/h3>\n

\u201cWhen it comes to identifying your brand, your logo is probably the first thing your customers will think of,\u201d reports the publication Fast Company in its article “<\/span>What Your Logo\u2019s Color Says About Your Company<\/a>.\u201d<\/span>\u00a0\u201cWhile honing the narrative and message behind your logo should, of course, be your primary concern, research suggests that your logo\u2019s design — and specifically its colors — have more bearing on your customers\u2019 opinions than you might think.\u201d<\/span><\/p>\n

Some business executives may think it\u2019s implausible that logos, and especially colors, matter. But a substantial amount of behavioral, neuroscientific, and psychological research proves that it does.<\/span><\/p>\n

\u201cPeople make a subconscious judgment about a product in less than 90 seconds of viewing, and a majority of these people base that assessment on color alone,\u201d the article reports. \u201cIn fact, almost 85 percent of consumers cite color as the primary reason they buy a particular product, and 80 percent of people believe color increases brand recognition.\u201d<\/span><\/p>\n

\"red-logos\"<\/p>\n

<\/h2>\n

Colors trigger emotions<\/h3>\n

Different colors trigger different emotions in people throughout the world, including your prospective customers.<\/span><\/p>\n

Understanding which colors spark which emotions can give your company an advantage over its competitors and increase the effectiveness of your company\u2019s branding.<\/span><\/p>\n

For some companies, blue logos are advantageous because the color blue conveys trust. If your company sells professional services such as legal services, a blue logo might be preferable. For other companies, green logos are advantageous because the color green conveys growth and wealth. <\/span><\/p>\n

This article, though, focuses on the color red and how it can be used to sell your products and services via your logos and other company materials.<\/span><\/p>\n

Create a red logo<\/a><\/p>\n

The psychology of red<\/h3>\n

Will a red logo benefit your company? You can probably answer that question if you learn what emotions red conveys and which companies use red logos.<\/span><\/p>\n

Red colors spark the following reactions or emotions, according to <\/span>research cited in this infographic<\/span><\/a>:<\/span><\/p>\n