{"id":4743,"date":"2017-08-09T15:15:29","date_gmt":"2017-08-09T15:15:29","guid":{"rendered":"https:\/\/startwp.logomaker.com\/blog\/2017\/08\/09\/consistent-branding-4-tips-for-effective-creativity\/"},"modified":"2024-03-07T16:10:12","modified_gmt":"2024-03-07T16:10:12","slug":"consistent-branding-4-tips-for-effective-creativity","status":"publish","type":"post","link":"https:\/\/startwp.logomaker.com\/blog\/consistent-branding-4-tips-for-effective-creativity\/","title":{"rendered":"Building a Consistent Brand: 4 Tips for Effective Creativity"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">While a strong and consistent visual identity is critical to a successful brand, your company\u2019s brand is much more than a logo and visuals. We want to discuss why a strong visual brand is important to consistent branding overall, but first, let\u2019s cover some brand basics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"http:\/\/www.sethgodin.com\/sg\/\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\"><span style=\"font-weight: 400;\">Seth Godin<\/span><\/a><span style=\"font-weight: 400;\">, author of <\/span><em><span style=\"font-weight: 400;\">Linchpin<\/span><\/em><span style=\"font-weight: 400;\">, <\/span><em><span style=\"font-weight: 400;\">Tribes<\/span><\/em><span style=\"font-weight: 400;\">, and many other books, \u201cA <\/span><strong>brand<\/strong><span style=\"font-weight: 400;\"> is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer\u2019s decision to choose one product or service over another. If the consumer (whether it\u2019s a business, a buyer, a voter, or a donor) doesn\u2019t pay a premium, make a selection, or spread the word, then no brand value exists for that consumer.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To boil it down, your brand is why you do what you do, how you talk, how you treat others. It\u2019s the essence of who you are and how you do business.<\/span><\/p>\n<h2>Building a brand platform<\/h2>\n<p><a href=\"https:\/\/www.logomaker.com\/blog\/2017\/07\/06\/how-to-build-a-brand-7-tried-and-true-tips\/\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\"><span style=\"font-weight: 400;\">When you build a brand<\/span><\/a><span style=\"font-weight: 400;\">, you make a commitment to the consumer. You must decide what that commitment or <\/span><em><span style=\"font-weight: 400;\">brand promise<\/span><\/em><span style=\"font-weight: 400;\"> is. Your brand platform is a document that brings together all the components that define who you are as an organization. Though elements may vary depending on the business you are in, typically, a brand platform will include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mission<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Purpose\/promise<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Values<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Value proposition\/differentiators<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visual identity<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brand personality<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brand voice<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your brand platform serves to provide direction for the teams creating messaging, websites, and other collateral materials. But it should also be integrated into everything you do. It should be the basis for strategic planning, who you hire, how you interact with your customers, what new products you plan to introduce, etc.<\/span><\/p>\n<h2>Why consistent branding is important<\/h2>\n<p><span style=\"font-weight: 400;\">When executed correctly, your brand can be your organization\u2019s strongest asset. It\u2019s what differentiates you from your competitors and creates instant recognition in the marketplace. To continually protect and enhance your image, consistent branding is vital.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If every team member is not upholding your brand, it can be difficult to maintain a cohesive brand image. When everyone understands why consistent branding is important and works as ambassadors of the brand, they can truly appreciate why it should be a priority.<\/span><\/p>\n<h2>Benefits of consistent branding<\/h2>\n<p><strong>Credibility.<\/strong><span style=\"font-weight: 400;\"> By communicating professionally and consistently, your brand will build credibility and instill trust. A brand that projects a consistent polished image conveys strength and competence. When brands are inconsistent, trust is eroded.<\/span><\/p>\n<p><strong>Signifies stability.<\/strong><span style=\"font-weight: 400;\"> Given the choice would you prefer to do business with a brand that\u2019s dependable or unreliable? A strong cohesive brand sends a powerful message that your company is secure, ultimately resulting in repeat business and greater financial return.<\/span><\/p>\n<p><strong>Stronger relationships. <\/strong><span style=\"font-weight: 400;\">Consumers want to buy from brands they know and trust. When you consistently demonstrate who you are and what you stand for, consumers feel like they know you and can identify with you. This helps your brand build emotional bonds with consumers and increase loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brand consistency also helps a company build stronger relationships internally. Employees take pride in being part of a strong core brand and can be inspiring brand advocates that work on your behalf. When they value the importance of branding consistency, they truly understand that they are stronger when they \u201cspeak as one.\u201d A well-defined brand platform as a guide also simplifies strategic and marketing decision making.<\/span><\/p>\n<p><strong>Brand recognition.<\/strong><span style=\"font-weight: 400;\"> Consistent branding increases recall and retention. People need to hear or see a message again and again before it starts to break through the clutter. A cohesive brand allows you to reinforce your message and build relationships every time you communicate with your audience.<\/span><\/p>\n<h2>Developing your visual brand<\/h2>\n<p><span style=\"font-weight: 400;\">Your visual brand identity is one of the most significant elements of your brand. For the more creative business folks, it can also be the most fun. Inconsistent visuals dilute your brand and leave consumers feeling disconnected.<\/span><\/p>\n<p><a href=\"https:\/\/www.logomaker.com\/blog\/2017\/05\/12\/how-to-create-a-logo-a-comprehensive-overview\/\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\"><span style=\"font-weight: 400;\">Your logo is the cornerstone<\/span><\/a><span style=\"font-weight: 400;\"> of your visual brand identity. While a logo alone can\u2019t make a great brand, a logo IS the face of your business. Used repeatedly at every opportunity, it will help you increase recognition and build trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Studies show that it only takes consumers 10 seconds to form an impression of your logo, but it requires 5-7 impressions to actually recognize your logo. If you\u2019re tempted to use different variations of your logo, resist.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While your logo is the foundation of your visual identity, it is not the only component. Your visual brand helps to shape perceptions about your business and demonstrates the characteristics of your brand personality. Are you fun and quirky? A trusted authority figure? Do you provide inspiration? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a consumer visits your website or sees a collateral piece your visual elements should be working in concert to tell them how to <\/span><em><span style=\"font-weight: 400;\">feel<\/span><\/em><span style=\"font-weight: 400;\"> about your brand. Several elements make up a visual identity:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Logo<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Font or typography<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use of icons<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use of imagery<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Colors<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Overall mood or \u201cfeel\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Build your visual brand identity using these elements and deliver it consistently to increase recognition and build credibility.<\/span> <em><span style=\"font-weight: 400;\">In a world where consumers are bombarded with thousands of messages every single day, recognition equates to value<\/span><\/em><span style=\"font-weight: 400;\">. Consistent branding delivers that value.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-9282 aligncenter\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2017\/08\/consistent-branding-target-1.jpg\" alt=\"consistent-branding\"><\/p>\n<p><span style=\"font-weight: 400;\">This doesn\u2019t mean that every piece of marketing collateral should look identical. What you\u2019re striving for is visual cohesion. Ever see an ad for Target and before the logo even appears you just know it\u2019s a Target ad? Target\u2019s use of consistent imagery, the color red and a simple, yet fun and stylistic feel conveys almost immediate brand recognition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Speaking of \u201cTarget red,\u201d let\u2019s talk for a second about color because it\u2019s very influential when it comes to brand recognition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a University of Loyola Study, a signature color can increase brand recognition by 80%. The right color can also improve readership by 40%. Color is one of the first things our brains perceive from a brand. Starbucks really leverages its use of \u201cStarbucks Green.\u201d<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-9278 aligncenter\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2017\/08\/consistent-branding-starbucks-1.jpg\" alt=\"consistent-branding\"><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A cohesive visual brand helps consumers make instant connections. Use your visual identity <\/span><strong>consistently across all channels<\/strong><span style=\"font-weight: 400;\"> to build recognition and trust. Don\u2019t overlook any touch points or opportunities to reinforce the confidence consumers have in your brand.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Website<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Business cards<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Signage<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Packaging<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Marketing collateral<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Direct mail<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Letterhead<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Overall mood or \u201cfeel\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Consistency in branding is important to businesses of all sizes. Consistent branding requires discipline, but the brand equity you build will be well worth the effort. Value what your brand means to your business and protect it by staying \u201con-brand\u201d at every opportunity. Consistent branding will help you break through the clutter and rise above the competition!<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">&gt; Just starting to build your brand? Take a look at some of our <\/span><a href=\"https:\/\/www.logomaker.com\/\"><span style=\"font-weight: 400;\">logo designs<\/span><\/a><span style=\"font-weight: 400;\"> to get inspired!<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While a strong and consistent visual identity is critical to a successful brand, your company\u2019s brand is much more than a logo and visuals. We want to discuss why a strong visual brand is important to consistent branding overall, but first, let\u2019s cover some brand basics. According to Seth Godin, author of Linchpin, Tribes, and [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":4744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-4743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building a Consistent Brand: 4 Tips for Effective Creativity | LogoMaker<\/title>\n<meta name=\"description\" content=\"Your brand is why you do what you do, how you talk, how you treat others. Here&#039;s how to deliver consistent branding to your customers.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building a Consistent Brand: 4 Tips for Effective Creativity | LogoMaker\" \/>\n<meta property=\"og:description\" content=\"Your brand is why you do what you do, how you talk, how you treat others. Here&#039;s how to deliver consistent branding to your customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/startwp.logomaker.com\/blog\/consistent-branding-4-tips-for-effective-creativity\/\" \/>\n<meta property=\"og:site_name\" content=\"LogoMaker\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-09T15:15:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-07T16:10:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2017\/08\/consistent-branding.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"418\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amber Ooley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amber Ooley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/consistent-branding-4-tips-for-effective-creativity\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/consistent-branding-4-tips-for-effective-creativity\/\"},\"author\":{\"name\":\"Amber Ooley\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/person\/5f0e84c2ffd89ceeefa1233736e28140\"},\"headline\":\"Building a Consistent Brand: 4 Tips for Effective Creativity\",\"datePublished\":\"2017-08-09T15:15:29+00:00\",\"dateModified\":\"2024-03-07T16:10:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/consistent-branding-4-tips-for-effective-creativity\/\"},\"wordCount\":1138,\"publisher\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/consistent-branding-4-tips-for-effective-creativity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2017\/08\/consistent-branding.jpg\",\"articleSection\":[\"Branding\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/consistent-branding-4-tips-for-effective-creativity\/\",\"url\":\"https:\/\/startwp.logomaker.com\/blog\/consistent-branding-4-tips-for-effective-creativity\/\",\"name\":\"Building a Consistent Brand: 4 Tips for Effective Creativity | LogoMaker\",\"isPartOf\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/consistent-branding-4-tips-for-effective-creativity\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/consistent-branding-4-tips-for-effective-creativity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2017\/08\/consistent-branding.jpg\",\"datePublished\":\"2017-08-09T15:15:29+00:00\",\"dateModified\":\"2024-03-07T16:10:12+00:00\",\"description\":\"Your brand is why you do what you do, how you talk, how you treat others. Here's how to deliver consistent branding to your customers.\",\"breadcrumb\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/consistent-branding-4-tips-for-effective-creativity\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/startwp.logomaker.com\/blog\/consistent-branding-4-tips-for-effective-creativity\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/consistent-branding-4-tips-for-effective-creativity\/#primaryimage\",\"url\":\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2017\/08\/consistent-branding.jpg\",\"contentUrl\":\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2017\/08\/consistent-branding.jpg\",\"width\":800,\"height\":418,\"caption\":\"people collaborating about business branding\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/consistent-branding-4-tips-for-effective-creativity\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/startwp.logomaker.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Branding\",\"item\":\"https:\/\/startwp.logomaker.com\/blog\/category\/branding\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Building a Consistent Brand: 4 Tips for Effective Creativity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#website\",\"url\":\"https:\/\/startwp.logomaker.com\/blog\/\",\"name\":\"LogoMaker Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#organization\"},\"alternateName\":\"LogoMaker\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/startwp.logomaker.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#organization\",\"name\":\"LogoMaker\",\"alternateName\":\"LMK\",\"url\":\"https:\/\/startwp.logomaker.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2024\/02\/logomaker-blog-logo.png\",\"contentUrl\":\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2024\/02\/logomaker-blog-logo.png\",\"width\":190,\"height\":37,\"caption\":\"LogoMaker\"},\"image\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/person\/5f0e84c2ffd89ceeefa1233736e28140\",\"name\":\"Amber Ooley\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ba75958f1aa657d8bd05abdf3ce77ed5fdad7e45f349494a6f529e0c0eca4f4d?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ba75958f1aa657d8bd05abdf3ce77ed5fdad7e45f349494a6f529e0c0eca4f4d?s=96&r=g\",\"caption\":\"Amber Ooley\"},\"url\":\"https:\/\/startwp.logomaker.com\/blog\/author\/amber\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Building a Consistent Brand: 4 Tips for Effective Creativity | LogoMaker","description":"Your brand is why you do what you do, how you talk, how you treat others. Here's how to deliver consistent branding to your customers.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Building a Consistent Brand: 4 Tips for Effective Creativity | LogoMaker","og_description":"Your brand is why you do what you do, how you talk, how you treat others. Here's how to deliver consistent branding to your customers.","og_url":"https:\/\/startwp.logomaker.com\/blog\/consistent-branding-4-tips-for-effective-creativity\/","og_site_name":"LogoMaker","article_published_time":"2017-08-09T15:15:29+00:00","article_modified_time":"2024-03-07T16:10:12+00:00","og_image":[{"width":800,"height":418,"url":"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2017\/08\/consistent-branding.jpg","type":"image\/jpeg"}],"author":"Amber Ooley","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Amber Ooley","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/startwp.logomaker.com\/blog\/consistent-branding-4-tips-for-effective-creativity\/#article","isPartOf":{"@id":"https:\/\/startwp.logomaker.com\/blog\/consistent-branding-4-tips-for-effective-creativity\/"},"author":{"name":"Amber Ooley","@id":"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/person\/5f0e84c2ffd89ceeefa1233736e28140"},"headline":"Building a Consistent Brand: 4 Tips for Effective Creativity","datePublished":"2017-08-09T15:15:29+00:00","dateModified":"2024-03-07T16:10:12+00:00","mainEntityOfPage":{"@id":"https:\/\/startwp.logomaker.com\/blog\/consistent-branding-4-tips-for-effective-creativity\/"},"wordCount":1138,"publisher":{"@id":"https:\/\/startwp.logomaker.com\/blog\/#organization"},"image":{"@id":"https:\/\/startwp.logomaker.com\/blog\/consistent-branding-4-tips-for-effective-creativity\/#primaryimage"},"thumbnailUrl":"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2017\/08\/consistent-branding.jpg","articleSection":["Branding"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/startwp.logomaker.com\/blog\/consistent-branding-4-tips-for-effective-creativity\/","url":"https:\/\/startwp.logomaker.com\/blog\/consistent-branding-4-tips-for-effective-creativity\/","name":"Building a Consistent Brand: 4 Tips for Effective Creativity | LogoMaker","isPartOf":{"@id":"https:\/\/startwp.logomaker.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/startwp.logomaker.com\/blog\/consistent-branding-4-tips-for-effective-creativity\/#primaryimage"},"image":{"@id":"https:\/\/startwp.logomaker.com\/blog\/consistent-branding-4-tips-for-effective-creativity\/#primaryimage"},"thumbnailUrl":"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2017\/08\/consistent-branding.jpg","datePublished":"2017-08-09T15:15:29+00:00","dateModified":"2024-03-07T16:10:12+00:00","description":"Your brand is why you do what you do, how you talk, how you treat others. Here's how to deliver consistent branding to your customers.","breadcrumb":{"@id":"https:\/\/startwp.logomaker.com\/blog\/consistent-branding-4-tips-for-effective-creativity\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/startwp.logomaker.com\/blog\/consistent-branding-4-tips-for-effective-creativity\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/startwp.logomaker.com\/blog\/consistent-branding-4-tips-for-effective-creativity\/#primaryimage","url":"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2017\/08\/consistent-branding.jpg","contentUrl":"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2017\/08\/consistent-branding.jpg","width":800,"height":418,"caption":"people collaborating about business branding"},{"@type":"BreadcrumbList","@id":"https:\/\/startwp.logomaker.com\/blog\/consistent-branding-4-tips-for-effective-creativity\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/startwp.logomaker.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Branding","item":"https:\/\/startwp.logomaker.com\/blog\/category\/branding\/"},{"@type":"ListItem","position":3,"name":"Building a Consistent Brand: 4 Tips for Effective Creativity"}]},{"@type":"WebSite","@id":"https:\/\/startwp.logomaker.com\/blog\/#website","url":"https:\/\/startwp.logomaker.com\/blog\/","name":"LogoMaker Blog","description":"","publisher":{"@id":"https:\/\/startwp.logomaker.com\/blog\/#organization"},"alternateName":"LogoMaker","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/startwp.logomaker.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/startwp.logomaker.com\/blog\/#organization","name":"LogoMaker","alternateName":"LMK","url":"https:\/\/startwp.logomaker.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2024\/02\/logomaker-blog-logo.png","contentUrl":"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2024\/02\/logomaker-blog-logo.png","width":190,"height":37,"caption":"LogoMaker"},"image":{"@id":"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/person\/5f0e84c2ffd89ceeefa1233736e28140","name":"Amber Ooley","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ba75958f1aa657d8bd05abdf3ce77ed5fdad7e45f349494a6f529e0c0eca4f4d?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba75958f1aa657d8bd05abdf3ce77ed5fdad7e45f349494a6f529e0c0eca4f4d?s=96&r=g","caption":"Amber Ooley"},"url":"https:\/\/startwp.logomaker.com\/blog\/author\/amber\/"}]}},"_links":{"self":[{"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/posts\/4743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/comments?post=4743"}],"version-history":[{"count":1,"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/posts\/4743\/revisions"}],"predecessor-version":[{"id":9818,"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/posts\/4743\/revisions\/9818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/media\/4744"}],"wp:attachment":[{"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/media?parent=4743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/categories?post=4743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/startwp.logomaker.com\/blog\/wp-json\/wp\/v2\/tags?post=4743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}