{"id":4845,"date":"2017-09-07T23:29:23","date_gmt":"2017-09-07T23:29:23","guid":{"rendered":"https:\/\/startwp.logomaker.com\/blog\/2017\/09\/07\/why-you-should-or-shouldnt-use-a-yellow-logo-for-your-business\/"},"modified":"2024-03-07T16:10:13","modified_gmt":"2024-03-07T16:10:13","slug":"why-you-should-or-shouldnt-use-a-yellow-logo-for-your-business","status":"publish","type":"post","link":"https:\/\/startwp.logomaker.com\/blog\/why-you-should-or-shouldnt-use-a-yellow-logo-for-your-business\/","title":{"rendered":"Why You Should (Or Shouldn\u2019t) Use a Yellow Logo for Your Business"},"content":{"rendered":"

What does seeing the color yellow spur you to think about?<\/span><\/p>\n

Maybe yellow stimulates you to think about foods such as bananas, butter, corn, egg yolks, macaroni, mustard, and pineapples. Perhaps you associate yellow with the Sun. You might also think about traffic lights or people with blonde hair.<\/span><\/p>\n

Yellow in day-to-day life<\/h2>\n

Yellow — and other colors — can cause emotional reactions. It can trigger passion because of its connection to the sun. It can trigger happiness. Yellow also grabs people\u2019s attention and compels them to think and act. That\u2019s why yellow lights and signs are used to alert people about hazards, which is explained in<\/span>\u00a0\u201c<\/span>The Behavior Traffic Light: Colors of the Light<\/span>.\u201d<\/span><\/p>\n

\u201cThe use of this color typically comes in the form of a question to prompt the child to slow down and think,\u201d the traffic light article reports. \u201cThe color yellow in the behavior traffic light heightens awareness of thought patterns and activates a list of choices in doing something in response.\u201d<\/span><\/p>\n

How yellow logos impact customer decisions<\/h3>\n

If yellow can affect people’s personal lives, it should also logically be able to affect their professional lives and buying decisions. It does. \u00a0A yellow logo can trigger prospects to buy your products. \u201cColors impact everyone,\u201d wrote Neil Patel in \u201c<\/span>The Psychology of Color: How to Use Colors to Increase Conversion Rate.<\/span><\/a>\u201d \u201cIt doesn\u2019t matter whether you\u2019re developing software, designing a book, developing web design cover or simply branding your business: colors define mood and influence responses.\u201d<\/span><\/p>\n

The color of your logo, which should be a crucial part of your effort to brand your business, can profoundly affect your effort to boost your business. In Part I of LogoMaker\u2019s series on color logos, we explained why logos in general and <\/span>red logos, in particular, are important<\/span><\/a>. In Part II, we explained <\/span>when to use orange logos<\/span><\/a>.<\/span><\/p>\n

This article explains what yellow represents and what kind of company should use a yellow logo.<\/span><\/p>\n

Make a yellow logo<\/a><\/p>\n

A yellow logo’s meaning<\/h2>\n

A yellow logo design communicates your company’s values, a 2003 study concluded.<\/span><\/p>\n

The study sought to ascertain what qualities people associated with yellow. The qualities studied included courage, fear, frugality, fun, quality, reliability, security, speed, and trust. The article <\/span>\u201cYellow logos: what the cheerful color says about your brand\u201d<\/span><\/a> reported that yellow was most associated with frugality and fun. <\/span><\/p>\n

\u201cYellow seems to appeal to the kid in us, and is associated with feelings of cheerfulness, originality, and warmth — suggesting that companies offering pleasurable, fast, accessible products or services may benefit from using yellow in their branding,\u201d \u00a0the article says.<\/span><\/p>\n

Red, orange, and yellow are all considered \u201cwarm\u201d colors. The article <\/span>\u201cColor Psychology: The Emotional Effects of Colors\u201d<\/span><\/a> points out that yellow and the other warm colors can make people more emotional than cool colors such as blue and green. Spurring prospective customers\u2019 emotions with a yellow logo can, thus, make them happier, but can also make them angrier.<\/span><\/p>\n

The key to a successful yellow brand logo is using it to sell a product that is more likely to spur a positive emotion. A yellow logo also frequently affects appetite.<\/span><\/p>\n

\u201c(Yellow and orange) are often associated with food and can cause your tummy to growl a little,\u201d the \u201cColor Psychology\u201d article reports.<\/span><\/p>\n

Studying color wheels<\/h3>\n

LogoMaker scrutinized the work of several experts so we could write a comprehensive analysis of what yellow means.<\/span><\/p>\n

The \u201cColor Psychology\u201d article reports that the psychological effects of yellow include anger, attention-getting, cheerfulness, frustration, happiness, hunger, intensity, laughter, optimism, and warmth. <\/span><\/p>\n

A <\/span>Fast Company<\/span><\/em> magazine article entitled <\/span>\u201cWhat Your Logo\u2019s Color Says About Your Company\u201d<\/span><\/a> reports that yellow:<\/span><\/p>\n