{"id":4875,"date":"2017-09-20T21:15:23","date_gmt":"2017-09-20T21:15:23","guid":{"rendered":"https:\/\/startwp.logomaker.com\/blog\/2017\/09\/20\/green-logos\/"},"modified":"2024-03-07T16:10:14","modified_gmt":"2024-03-07T16:10:14","slug":"green-logos","status":"publish","type":"post","link":"https:\/\/startwp.logomaker.com\/blog\/green-logos\/","title":{"rendered":"Growth & Money: Is a Green Logo Right for Your Brand?"},"content":{"rendered":"

The color of a company\u2019s logo can matter. In fact, your customers might think your logo\u2019s color is very important.<\/span><\/p>\n

The case of Spotify, a company that provides music its customers can listen to on their phones and computers, shows how passionate customers can be about a logo. Spotify has had a green logo since the day it began offering its product to the public in 2008. In 2015, though, Spotify changed the shade of green in its logo. Its customers noticed the change immediately.<\/span><\/p>\n

Even the shade of green you use can affect customers<\/h2>\n

\u201cCan you Spotify the difference? Music streaming service changes its logo’s shade of green — sparking Twitter outrage\u201d blared a headline in the <\/span>Daily Mail <\/span><\/em>newspaper. <\/span>The article<\/span><\/a> detailed Spotify\u2019s change from a \u201cyellow-green colour (left) to a slightly lighter, brighter shade\u201d and how hundreds of its customers protested the change. One customer said the change was important enough for her to consider ending her $10 per month contract with the company. Several other publications posted similar articles. The company issued a statement that its \u201cold broccoli green\u201d was \u201cdreary\u201d and \u201cthe new green has a little more pop.\u201d <\/span>Another article<\/span><\/a> says Spotify made the change in an effort to rebrand and appeal to millennials.<\/span><\/p>\n

Spotify is still using its \u201cnew green\u201d logo, so the change paid off apparently. Perhaps, the protesters didn\u2019t like the sudden change, but they now accept and like the \u201cnew green\u201d logo. Perhaps, the protesters were always a minority. But both scenarios prove that the color of a logo or even the shade of a color matters.<\/span><\/p>\n

Your company might not ever have 140 million regular customers like <\/span>Spotify<\/span>, but a logo can help you boost your business. This article, the fourth in our series about logos, can help you decide whether a green logo will boost yours. The first article in the series explained the importance of logos and whether a company should use a <\/span>red logo<\/span><\/a>. The second installment was about <\/span>orange logos<\/span><\/a>. The third was about <\/span>yellow logos<\/span><\/a>.<\/span><\/p>\n

Different companies with different objectives should consider some colors and not others. Should you have a green logo?<\/span><\/p>\n

\"green-logos\"<\/h2>\n

Green is cool<\/h2>\n

Green is a far different color than the colors we wrote about in the first three articles of this series.<\/span><\/p>\n

Red, orange, and yellow are all considered \u201cwarm\u201d colors. Psychologically, warm colors are more apt to spur emotional behavior than other colors. Physically, they are more apt to spur an increased heart rate. In combination, they are more apt to spur people to be active and impulsive.<\/span><\/p>\n

Green, on the other hand, is a \u201ccool\u201d color, according to the article “<\/span>Color Psychology: The Emotional Effects of Colors,<\/a>“<\/span>\u00a0which also reports that blue and purple are cool colors. Psychologically, cool colors are more likely than other colors to make people calmer and less anxious. Physically, \u201cshort-wavelength\u201d colors such as blue and green caused people\u2019s heart rate to slow down, according to a <\/span>study on the influence of color<\/span><\/a>. <\/span><\/p>\n

\u201cAre you looking for a peaceful and calming environment?\u201d the \u201cColor Psychology\u201d article asks its readers. \u201cYou might consider using green and\/or blue. These cool colors are typically considered restful. There is actually a bit of scientific logic applied to this \u2013 because the eye focuses the color green directly on the retina, it is said to be less strainful on your eye muscles.\u201d<\/span><\/p>\n

Green is also regarded as a color that people trust and makes them more secure. In fact, a 2003 study by <\/span>academic researcher Joe Hallock<\/span><\/a> sought to correlate nine qualities — courage, fear, frugality, fun, quality, reliability, security, speed, and trust — with different colors.<\/span><\/p>\n

Green scored best in security and trust and worst in fear and speed.<\/span><\/p>\n

Kids love green<\/h2>\n

The most surprising result about green based on Hallock\u2019s study is probably how much more popular it is among young people than old people.<\/span><\/p>\n

Take a look at the “<\/span>Favorite Color by Age Group”<\/span><\/a>\u00a0chart in this report. It shows that about 30 percent of people under 18 years say green is their favorite color, behind only blue. Green challenges purple as the second favorite color behind blue among the 19-24 and 25-35 age groups. In the 36-50 age group, green falls way behind purple and yellow challenges green for third. In the two oldest age groups, green is no one\u2019s favorite color.<\/span><\/p>\n

Overall, green is men\u2019s second favorite color and women\u2019s third favorite color, according to <\/span>Entrepreneur<\/span><\/em> magazine\u2019s “<\/span>The Psychology of Color in Marketing and Branding”<\/span>\u00a0article. Green also gets very few least favorite color votes. Note that the favorite colors are all \u201ccool\u201d colors.<\/span><\/p>\n

How does the research showing green is trusted and makes people comfortable and the research showing young people like green pertain to logos? Both results could be an opportunity for small companies in industries such as finance that depend on people trusting them as well as industries that want to cater to young people.<\/span><\/p>\n

Green also conveys the following qualities, according to experts who have studied the importance of color:<\/span><\/p>\n