{"id":4897,"date":"2017-09-27T23:14:21","date_gmt":"2017-09-27T23:14:21","guid":{"rendered":"https:\/\/startwp.logomaker.com\/blog\/2017\/09\/27\/blue-logos\/"},"modified":"2024-03-07T16:10:14","modified_gmt":"2024-03-07T16:10:14","slug":"blue-logos","status":"publish","type":"post","link":"https:\/\/startwp.logomaker.com\/blog\/blue-logos\/","title":{"rendered":"Blue Logos: A Color for Professional and Trustworthy Brands"},"content":{"rendered":"

What\u2019s your favorite color? If you want to be on the winning side of this question, you choose blue.<\/span><\/p>\n

Blue is, by far, America’s\u2019 favorite color, according to at least two surveys. A survey of 1,974 people by University of Maryland sociologist Philip Cohen that was <\/span>published by Live Science website<\/span><\/a> showed that blue is men and women’s favorite color. Forty-two percent of the men picked blue as their favorite color compared to 25 percent for second-place green. Women favored blue 29 percent to 27 percent for purple.<\/span><\/p>\n

A survey by academic researcher Joe Hallock had more dramatic results although only 232 people participated. In <\/span>this survey<\/span><\/a>, blue was the favorite color of 42 percent of the mostly American respondents. <\/span><\/p>\n

Green and purple tied for second at 14 percent. Like Cohen, Hallock found that men liked blue more than women. Fifty-seven percent of men chose blue compared to 14 percent who chose green. Among women, blue \u201cwon\u201d the survey 35 to 23 percent over purple (curiously, no men chose purple).<\/span><\/p>\n

Blue also received almost no votes in Hallock\u2019s \u201cleast favorite color\u201d survey and \u201cwon\u201d the vote among all six age groups, winning five of the groups by overwhelming margins and edging out green among people 18 years old and younger.<\/span><\/p>\n

The results of the Cohen and Hallock surveys correspond with previous surveys, according to <\/span>a <\/span>Forbes<\/span><\/em> magazine article<\/span><\/a>.<\/span><\/p>\n

\u201cWhen asked what their favorite color is, the most common answer around the world is blue,\u201d the article reports. \u201cThis may be because when our ancestors used to see blue \u2013 like a clear blue sky or a watering hole \u2013 it was a good sign, according to (color psychology expert Sally) Augustin.\u201d<\/span><\/p>\n

\"blue-logos\"<\/p>\n

Get Started<\/a><\/p>\n

Why people like blue<\/h2>\n

If you own a small business or want to start one and hasn\u2019t read the first four articles of our series of articles on logos, you might be thinking \u2018so people like blue. So what?\u2019<\/span><\/p>\n

In the first article of the series, though, we explained that social scientists have concluded that people\u2019s behavior is often affected by colors and logos often affected prospective customers\u2019 purchasing decisions. The first article also <\/span>explained what kinds of companies should use red logos<\/span><\/a>. The second through fourth articles offered similar advice to business owners on <\/span>orange<\/span><\/a>, <\/span>yellow<\/span><\/a>, and <\/span>green logos<\/span><\/a>. <\/span><\/p>\n

Red, orange, yellow and green all have meanings to many people. Red, for example, means love to millions of Americans. So what is it about blue that makes it so popular?<\/span><\/p>\n

\u201cBlue is associated with the sky and the ocean, which both evoke feelings of tranquility and security,\u201d contends the article <\/span>\u201cThe Hidden Meanings Behind Famous Logo Colors.\u201d<\/span><\/a> \u201cIt has also been proven that people are the most productive when they work in blue rooms.\u201d<\/span><\/p>\n

As part of his color survey, Hallock asked people which color best represents inexpensive, reliability, trust, security, speed, fun, high quality, high technology, loneliness, fear, disease, and courage. Blue got the most votes for trust, security, and reliability and finished second in high quality and high technology, according to his <\/span>\u201cColor Associations\u201d report<\/span><\/a>.<\/span><\/p>\n

Hallock\u2019s findings and \u201cThe Hidden Meanings\u201d analysis correspond with other analyses. The Color Emotion Guide in the <\/span>Entrepreneur<\/span><\/em> magazine article <\/span>\u201cThe Psychology of Color in Marketing and Branding\u201d<\/span> correlates blue with trust, dependability, and strength. Another <\/span>Entrepreneur<\/span><\/em> article, <\/span>\u201cYour Brand\u2019s True Colors,\u201d<\/span><\/a> reports that blue is perceived as dependable, fiscally responsible, secure, serene, and trustworthy.<\/span><\/p>\n

\u201cBlue is often associated with the coolness of the sea and sky,\u201d reports the <\/span>Fast Company<\/span><\/em> magazine article <\/span>\u201cWhat Your Logo\u2019s Color Says About Your Company.\u201d<\/span><\/a> \u201cIt has been shown to calm the senses and lower blood pressure. It may stimulate feelings of trust, security, order, and cleanliness.\u201d<\/span><\/p>\n

\"blue-logos\"<\/p>\n

Blue logos galore<\/h2>\n

Blue is an extremely popular logo color.<\/span> The logos in blue include:<\/span><\/p>\n