{"id":5093,"date":"2017-11-15T16:56:19","date_gmt":"2017-11-15T16:56:19","guid":{"rendered":"https:\/\/startwp.logomaker.com\/blog\/2017\/11\/15\/the-4-basic-design-elements-of-a-great-business-logo\/"},"modified":"2024-03-07T16:10:14","modified_gmt":"2024-03-07T16:10:14","slug":"the-4-basic-design-elements-of-a-great-business-logo","status":"publish","type":"post","link":"https:\/\/startwp.logomaker.com\/blog\/the-4-basic-design-elements-of-a-great-business-logo\/","title":{"rendered":"The 4 Basic Design Elements of a Great Business Logo"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Business logos are the foundation of a company\u2019s visual identity and are often the first impression people have of a brand. Good or bad, consumers can make quick judgments about an organization based on their reaction to a logo and whether or not they perceive the brand to align with their own personal values. <\/span><\/p>\n<p><span style=\"font-weight: 400\">So, whether you are just starting out and thinking about logo design ideas for business, or considering a logo redesign, remember that logo design requires thoughtful consideration and even research. Let\u2019s face it, your logo is <\/span><em><span style=\"font-weight: 400\">kind <\/span><\/em><span style=\"font-weight: 400\">of a big deal! You want to build credibility and name recognition with your audience, and your logo is one of the first identifiers that can help make those important connections.<\/span><\/p>\n<h2>Components of logo design<\/h2>\n<p><span style=\"font-weight: 400\">Several components that make up a logo will need to be addressed when <\/span><a href=\"https:\/\/www.logomaker.com\/blog\/2017\/06\/07\/4-most-common-business-logo-myths-debunked\/\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\"><span style=\"font-weight: 400\">considering logo design ideas<\/span><\/a><span style=\"font-weight: 400\"> for business.<\/span><\/p>\n<h2>1. Your brand<\/h2>\n<p><span style=\"font-weight: 400\">Your logo reflects <\/span><span style=\"font-weight: 400\">your organization\u2019s values and personality. It influences how people <\/span><a href=\"https:\/\/www.logomaker.com\/blog\/2017\/06\/02\/12-branding-terms-every-business-owner-should-know\/\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\"><span style=\"font-weight: 400\">perceive your brand<\/span><\/a><span style=\"font-weight: 400\"> and should be designed with your audience\u2019s preferences in mind. If you\u2019ve already developed a brand platform, this will be the foundation of your logo design.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you are starting from square one, ask yourself these questions to help develop your brand\u2019s personality and determine how you want your audience to perceive your company:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Is your brand silly or sophisticated?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Masculine or feminine?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Peaceful or unreserved?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Economical or high end?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Youthful or mature?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Trendy or classic?<\/span><\/li>\n<\/ul>\n<h2>2. Logo style<\/h2>\n<p><span style=\"font-weight: 400\">Maybe you already have a vision for your logo. Is it simply an icon or a stylistic text representation of your company name? One of the very next things to consider in the logo design process is style. For purposes of this article, we\u2019re going to cover five <\/span><a href=\"https:\/\/www.logomaker.com\/blog\/2017\/06\/22\/how-to-choose-a-logo-style-for-your-business-infographic\/\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\"><span style=\"font-weight: 400\">basic logo styles<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-9434 aligncenter\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2017\/11\/business-logo_Image-1.jpg\" alt=\"business-logo\" \/><\/p>\n<h3>Wordmarks (text)<span style=\"font-weight: 400\"> \u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Text-only logos often use a very stylized and unique font. Many major brands have used wordmarks quite successfully \u2013 think Mobil, FedEx, and Coca-Cola. Some designers believe that wordmarks are the best choice for new companies when building name recognition. They can be simpler than logos with other design elements and the company name does not get lost in the design.<\/span><br \/>\n<img decoding=\"async\" class=\"size-full wp-image-9435 aligncenter\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2017\/11\/business-logo_Image-2.jpg\" alt=\"business-logo\" \/><\/p>\n<h3>Lettermarks (initials)<\/h3>\n<p><span style=\"font-weight: 400\">Lettermarks are also based on text, but typically only use initials or an abbreviation. This is a great alternative when the company name is long and doesn\u2019t lend itself to a simple and easily understood logo. Well-known examples of lettermarks are CNN, IBM, and P&amp;G (Proctor &amp; Gamble).<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-9436 aligncenter\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2017\/11\/business-logo_image-3.png\" alt=\"business-logo\" \/><\/p>\n<h3>Brandmarks (symbols only)<\/h3>\n<p><span style=\"font-weight: 400\">Because symbols or icons can be more recognizable or memorable than words, many businesses opt to use brandmark logos. This is a choice that many well-known brands opt to go for and in many cases, it is a gradual transition. For example, you may be familiar with the evolution of the twitter logo. The most recent version (bird only) is so recognizable that nothing else is required. It is simple, versatile, and effective!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-9437 aligncenter\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2017\/11\/business-logo_Image-4.png\" alt=\"business-logo\" width=\"441\" height=\"177\" \/><\/p>\n<h3>Combination marks (both text and symbols)<\/h3>\n<p><span style=\"font-weight: 400\">In cases when the company name doesn\u2019t convey who the business is or what they do, a relevant symbol can immediately communicate that additional information. Symbols are incredibly useful for making an unknown brand name immediately relevant by helping to establish a connection in the consumer\u2019s mind. An ideal choice for new companies who want name recognition, but also need to pair a visual with the name to deliver a stronger sense of who they are and what they do.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-9438 aligncenter\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2017\/11\/business-logo_Image-5.jpg\" alt=\"business-logo\" width=\"463\" height=\"150\" \/><\/p>\n<h3><\/h3>\n<h3>Emblems (text inside symbols)<\/h3>\n<p><span style=\"font-weight: 400\">Emblems can be more complicated. They usually involve text inside a badge or icon. They tend to be more detailed, so if you decide to go down this path, remember to keep it as simple as possible.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>3. Font<\/h2>\n<p><span style=\"font-weight: 400\">If you\u2019re not a designer, you may not have given much thought to fonts in the past, and you might be surprised to find out just how many choices there are. Like the other components of business logos, font choice should reflect the personality of your brand.<\/span><\/p>\n<p><em><span style=\"font-weight: 400\">Here are some of the standard font types:<\/span><\/em><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-9432 aligncenter\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2017\/11\/business-logo_Google.png\" alt=\"business-logo\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Serif<\/strong><span style=\"font-weight: 400\">: A classic choice. If you want your business to be perceived as traditional, professional or reliable, this can be an excellent option. (Example: Google)<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-9439 aligncenter\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2017\/11\/business-logo_LinkedIn.png\" alt=\"business-logo\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Sans Serif<\/strong><span style=\"font-weight: 400\">: Sans Serif fonts are clean, readable, more modern and project stability. (Example: Linkedin)<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-9430 aligncenter\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2017\/11\/business-logo_Cadillac.jpg\" alt=\"business-logo\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Script<\/strong><span style=\"font-weight: 400\">: Script fonts are artsy, creative and add more of a distinctive touch. (Example: Cadillac)<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-9433 aligncenter\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2017\/11\/business-logo_hulu.png\" alt=\"business-logo\" width=\"270\" height=\"90\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Modern<\/strong><span style=\"font-weight: 400\">: Modern fonts convey strength, style, and progressiveness. (Example: hulu)<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-9431 aligncenter\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2017\/11\/business-logo_Disney.jpg\" alt=\"business-logo\" width=\"285\" height=\"131\" \/><\/p>\n<p><strong>Display<\/strong><span style=\"font-weight: 400\">: Display fonts are used to get attention and demonstrate personality. They may be large, bold, fun and friendly. (Example: Disney)<\/span><\/p>\n<p><em><span style=\"font-weight: 400\">Things to keep in mind when selecting a font for your logo design:<\/span><\/em><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Don\u2019t overdo the number of fonts. No more than two fonts in a logo should be your rule. Otherwise, you run the risk of getting overly complex and simplicity goes out the window.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Experiment with different weights, spacing, and height.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Keep readability in mind. Be wary of frills. Fonts that are too flowery or thin with lots of curlicues don\u2019t convert well when sized down. Remember that your logo may have to be the size of a postage stamp at times. Will it still convey the same qualities and be readable?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Your font should complement the overall logo design and convey the qualities of your brand.<\/span><\/li>\n<\/ul>\n<h2>4. Color<\/h2>\n<p><span style=\"font-weight: 400\">If you already have a primary color that identifies your business, wonderful! If not, this is a major decision. Colors have an ability to conjure up certain feelings or emotions and creating an emotional connection with your audience is one of the keys to building a great brand.<\/span><\/p>\n<p><em><span style=\"font-weight: 400\">Things to keep in mind when selecting a font for your logo design:<\/span><\/em><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Readability: Think about different channels and backgrounds where your logo will appear. Certain color combinations can affect readability.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Stay consistent with your overall brand.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Translation: Business logos often must appear in one color or black and white, so it\u2019s important that your design converts well.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Meanings of colors: learn a bit about the psychology of color choice.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_9440\" aria-describedby=\"caption-attachment-9440\" style=\"width: 596px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9440 \" alt=\"Round wheel of the different colors and what emotions they trigger Red for excitement purple for creativity blue for intelligence green for reassurance yellow for confidence orange for optomistic \" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2017\/11\/logo-color-wheel.png\" width=\"596\" height=\"660\" \/><figcaption id=\"caption-attachment-9440\" class=\"wp-caption-text\"><em>Image courtesy of <\/em>Conversioner<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Your logo design will ultimately have a major impact on your business. It\u2019s important work, and we recommend giving it the time and attention it deserves. Do your research and take all the factors that we\u2019ve covered into account. A strong logo that reinforces your brand personality sets you apart from the competition and builds credibility and trust with your audience!<\/span><\/p>\n<p><em><span style=\"font-weight: 400\">Need some more business logo design ideas? Browse thousands of designs in our easy-to-use <\/span><\/em><a href=\"http:\/\/www.logomaker.com\/\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\"><em><span style=\"font-weight: 400\">logo maker<\/span><\/em><\/a><em><span style=\"font-weight: 400\">. <\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business logos are the foundation of a company\u2019s visual identity and are often the first impression people have of a brand. Good or bad, consumers can make quick judgments about an organization based on their reaction to a logo and whether or not they perceive the brand to align with their own personal values. So, [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":3460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,41],"tags":[],"class_list":["post-5093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-logo-design-basics"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 4 Basic Design Elements of a Great Business Logo | LogoMaker<\/title>\n<meta name=\"description\" content=\"Let\u2019s face it, your business logo is kind of a big deal. Build name recognition with your audience by including these 4 elements in your logo design.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 4 Basic Design Elements of a Great Business Logo | LogoMaker\" \/>\n<meta property=\"og:description\" content=\"Let\u2019s face it, your business logo is kind of a big deal. 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