{"id":5108,"date":"2017-11-22T16:34:25","date_gmt":"2017-11-22T16:34:25","guid":{"rendered":"https:\/\/startwp.logomaker.com\/blog\/2017\/11\/22\/pink-logos\/"},"modified":"2024-03-07T16:10:14","modified_gmt":"2024-03-07T16:10:14","slug":"pink-logos","status":"publish","type":"post","link":"https:\/\/startwp.logomaker.com\/blog\/pink-logos\/","title":{"rendered":"How to Know If a Pink Logo Is Right For Your Brand"},"content":{"rendered":"

This is the seventh article in our series of articles on logo color. To read the previous articles in this series, please see the list below. <\/span><\/em><\/p>\n

No color is more associated with one gender than pink. <\/span><\/p>\n

You\u2019re probably not surprised to see that several prominent companies using a pink logo are trying to appeal to the female gender. Barbie, <\/span>Cosmopolitan<\/span><\/em> magazine, Johnson & Johnson, Mary Kay, and Victoria\u2019s Secret are among the female-friendly companies with logos in pink.<\/span><\/p>\n

If you think, though, that a pink logo is not for your company because you have — or want to have — many male customers, you are mistaken.<\/span><\/p>\n

It\u2019s true that there are fewer well-known companies with pink logos than prominent companies with logos in many other colors. That includes blue, which is regarded by many people as the male equivalent of pink. However, blue is in fact far more popular among women than pink, according to <\/span>a poll of 1,974 men and women<\/span><\/a>. <\/span><\/p>\n

Nevertheless, there is a reason that companies like Baskin-Robbins, Dunkin\u2019 Donuts, LG Corporation, Pepto-Bismol, T-Mobile, Haier, Lyft, Vineyard Vines, and Taco Bell have partially pink or pink logos. The reason is that pink represents far more than feminism.<\/span><\/p>\n

\u201cWhile it\u2019s great for putting a feminine touch on logo designs, pink is more powerful than that and can carry many different brand meanings,\u201d reports the article <\/span>\u201c31 pink logos that flush with possibility.\u201d<\/span><\/a> \u201cWhile pink is commonly made to look as bright and eye-catching as possible, let\u2019s not overlook its soft and gentle side. By using lightly saturated tones of pink, a business can communicate new meanings beyond bright and feminine.\u201d<\/span><\/p>\n

\"pink-logos\"<\/p>\n

Pink can represent fun<\/h2>\n

Surveys in the United States and Europe report that pink is <\/span>most associated with the following characteristics<\/span><\/a> according to \u201cPsychology of Color,\u201d a book by Eva Heller.<\/span><\/p>\n