{"id":5621,"date":"2018-01-24T15:16:22","date_gmt":"2018-01-24T15:16:22","guid":{"rendered":"https:\/\/startwp.logomaker.com\/blog\/2018\/01\/24\/white-logos\/"},"modified":"2024-03-07T16:10:17","modified_gmt":"2024-03-07T16:10:17","slug":"white-logos","status":"publish","type":"post","link":"https:\/\/startwp.logomaker.com\/blog\/white-logos\/","title":{"rendered":"White Logos: Should You Use White to Represent Your Brand?"},"content":{"rendered":"

The colors you select for your company\u2019s logo, branding, and overall content palette are highly influential. This is why many designers and marketing professionals invest substantial time, research, and money into understanding target audiences and deciding which colors they choose to represent their organization\u2019s brand.<\/span><\/p>\n

The science of color psychology is fascinating! Psychologists have been studying colors for decades. Though personal preference (we all have our favorites, don\u2019t we?) does play a part in how we feel about certain colors, there are some broad generalizations and patterns that have been found in responses to colors. Color not only stimulates the brain, but it also elicits certain reactions or emotions.<\/span><\/p>\n

What\u2019s more, according to a study published in the <\/span>Journal of the Academy of Marketing Science<\/span><\/a>, a consumer\u2019s decision to make a purchase can be greatly affected by color.<\/span><\/p>\n

Align your logo color choice with your brand\u2019s personality<\/h2>\n

Why choose any color in particular? Your brand\u2019s color choices speak to its personality. Color also helps attract the right customers and it helps influence those customers.<\/span><\/p>\n

What do your ideal customers expect from your company or brand? Are you marketing to individuals or other businesses? Is your target audience fun and creative or conservative and traditional?<\/span><\/p>\n

A white logo for your brand<\/h2>\n

If you\u2019re thinking about <\/span>colors for a new company logo<\/span><\/a> or you\u2019re considering rebranding and contemplating the color white, this article will provide some food for thought.<\/span><\/p>\n

White is often associated with purity or cleanliness \u2013 the reason why brides wear white dresses. This might be an old-fashioned custom, but it signifies values like chastity and purity. White can imply innocence, goodness, a fresh start or safety. Unlike many other colors, white is rarely associated with negative feelings.<\/span><\/p>\n

In design, the use of white can be a little tricky because it\u2019s impossible to use as a stand-alone color. A white logo will always need a colored background or complement to be properly visible. If you\u2019re thinking about a primarily white logo, you\u2019ll need to select an appropriate background color. <\/span><\/p>\n

It\u2019s also a good idea to plan for a black \u2013 or a single-color version if you ever need to use your logo on a white background. Simple, <\/span>classic black<\/span><\/a> and white logos can be perceived as fashionable, dignified, tasteful, and elegant.<\/span><\/p>\n

Companies or brands who choose white for their brand may have an \u201cenlightened\u201d persona. It could also signify the brand seeks excellence, represents new beginnings, or delivers peace and comfort.\u00a0<\/span>By using white in your business logo, you can communicate goodness, cleanliness, clarity, innocence, a sense of optimism, equality, energy, and idealism. <\/span><\/p>\n

Though white is not particularly known for eliciting negative emotions, when used in excess it can create or imply a sense of coolness, sterility, or emptiness.<\/span><\/p>\n

Due to its references to safety, organization, simplicity, and cleanliness, white is a popular choice for technology products, appliances, medical products or offices, as well as other health-related items.<\/span><\/p>\n

As your white logo choice will also need a complementary color, keep in mind other brand characteristics when making those decisions.<\/span><\/p>\n

Design a White Logo<\/a><\/p>\n

Popular logos in white<\/h2>\n

\"white-logos\"<\/h3>\n

Mini and Tesla<\/span><\/h3>\n

Both automobile companies have a heavy focus on technology, safety, and simplicity. Both also consider themselves to be solutions to the world\u2019s oil crisis and symbols of optimism.<\/span><\/p>\n

\"white-logos\"<\/p>\n

The North Face<\/span><\/h3>\n

The North Face company is named for \u201cthe coldest and most unforgiving side of a mountain.\u201d The outdoors and snow are a major influence on the choice of white. But this well-known supplier of high-quality gear also values technology and innovation, protecting the outdoor places we explore, and improving their product performance.<\/span><\/p>\n

\"white-logos\"<\/p>\n

Crocs<\/span><\/h3>\n

Crocs is a shoe company that favors innovation and simplicity in design. The company believes in honesty, ethics, and according to their values they \u201cmake a choice to have an open mind every day. We embrace and celebrate the uniqueness in everyone, inviting the world to Come As You Are.\u201d White is a superb choice to demonstrate their strong sense of optimism, equality, and inclusion!<\/span><\/p>\n

\"white-logos\"<\/p>\n

Cotton<\/span><\/h3>\n

Cotton Incorporated uses a white logo on a <\/span>brown background<\/span><\/a>. White represents purity and wholesomeness, while brown adds comfort, dependability, and \u201cfrom the earth\u201d to the mix.<\/span><\/p>\n

Your logo color choice has a major impact on how well you visually communicate your brand. Carefully consider the significance of your colors and remember to keep your audience in mind. <\/span><\/p>\n

Be consistent with your logo use and brand representation \u2013 they\u2019re the only path to building a secure and recognizable brand!<\/span><\/p>\n

Need some more logo color ideas? Play around with different colors with our <\/span><\/em>free logo maker<\/span><\/em><\/a>.<\/span><\/em><\/p>\n

Get Started<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The colors you select for your company\u2019s logo, branding, and overall content palette are highly influential. This is why many designers and marketing professionals invest substantial time, research, and money into understanding target audiences and deciding which colors they choose to represent their organization\u2019s brand. The science of color psychology is fascinating! Psychologists have been […]<\/p>\n","protected":false},"author":9,"featured_media":5622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-5621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logos"],"blocksy_meta":[],"yoast_head":"\nWhite Logos: Should Your Brand Have a White Logo? | LogoMaker<\/title>\n<meta name=\"description\" content=\"Thinking about using a white logo? Learn common color associations, how to choose the right complementary color, and see some famous white logo examples.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"White Logos: Should Your Brand Have a White Logo? | LogoMaker\" \/>\n<meta property=\"og:description\" content=\"Thinking about using a white logo? 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