{"id":5782,"date":"2018-03-14T18:24:11","date_gmt":"2018-03-14T18:24:11","guid":{"rendered":"https:\/\/startwp.logomaker.com\/blog\/2018\/03\/14\/10-of-the-best-logos-of-2017\/"},"modified":"2024-03-07T16:10:17","modified_gmt":"2024-03-07T16:10:17","slug":"10-of-the-best-logos-of-2017","status":"publish","type":"post","link":"https:\/\/startwp.logomaker.com\/blog\/10-of-the-best-logos-of-2017\/","title":{"rendered":"Winning Designs: 10 of the Best Logos of 2017"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Brands big and small are working harder to create eye-catching logo designs. Everyone wants to stand out and be the next trendsetter. But more often, businesses settle for bland designs because it seems like all the best ideas are taken.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Coming up with fresh imagery is a challenge, but there&#8217;s an upside. Designers start using more ingenuity to craft unexpected visual twists. We rounded up inspiring logos to recognize what great designers do to make an impact. The best logos of 2017 have a few key traits in common:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Story:<\/strong> They capture important traits of the brand.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Nuance:<\/strong> They offer a subtle element of surprise or cleverness.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Simplicity:<\/strong> They accomplish a lot with very little.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Color clarity:<\/strong> They have a smart use and balance of color and negative space.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">For a well-rounded list, we looked beyond the big brands to find gems you may have missed this year. We also stuck to logos for real organizations that are actively promoting a brand. Check out our picks for some of the best logos of 2017.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9623\" alt=\"Answer IQ Customer Support Parrot Icon Logo Deisgn \" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2018\/03\/AnswerIQ_Logo.png\" \/><\/p>\n<h2><span style=\"font-weight: 400\">1. AnswerIQ<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Mascots are among the most distinctive logos, so they can make brand visuals stick in a customer&#8217;s mind. A good mascot should have close ties to the brand name or business operations. <\/span><\/p>\n<p><span style=\"font-weight: 400\">In this case, tech startup AnswerIQ used a parrot to represent AI technology that produces automatic responses to common customer questions. Simply put, chatbots mimic human speech just like a parrot.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Although the logo has a vibrant color scheme, the colors are balanced in placement and temperature. Simple shapes come together in a fun design with the colors restricted to their own zones. Full of whimsy, the parrot fits with the colorful visuals throughout the startup&#8217;s website. AnswerIQ can easily use the mascot as a standalone mark in brand images and animations.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9622\" alt=\"Agatha Christie Limited Logo Deisgn Redesigned\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2018\/03\/ACL-logo.jpg\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400\">2. Agatha Christie Limited<\/span><\/h2>\n<p><span style=\"font-weight: 400\">The updated logo for Agatha Christie Limited is the definition of effortless nuance. Christie is widely known for her witty mystery novels filled with suspense and adventure. That&#8217;s why the company liked the idea of having clever elements &#8220;hiding in plain sight,&#8221; says Chairman and CEO James Prichard. <\/span><\/p>\n<p><span style=\"font-weight: 400\">At first glance, you see a lowercase &#8220;A&#8221; for Agatha. Take a second look, and you&#8217;ll see the curved lower portion is also a lowercase &#8220;C&#8221; for Christie. The upper portion forms a tilted question mark \u2014 fitting for a genre about secrets and riddles. Whodunit? Studio Sutherl&amp; in London designed the logo, which launched on the anniversary of the author&#8217;s birthday.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9629 size-full\" alt=\"Reykjavick Fashion Festival Text Based Logo Design\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2018\/03\/reykjavik_fashion_festival_logo_before_after-e1521051636698.png\" width=\"294\" height=\"127\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400\">3. Reykjavik Fashion Festival<\/span><\/h2>\n<p><span style=\"font-weight: 400\">The logo of Iceland&#8217;s premier fashion festival is a perfect example of a memorable monogram. Fashion is all about rethinking familiar silhouettes and aesthetics to get something new. The topsy-turvy initials shake up your expectations, but never lose readability. <\/span><\/p>\n<p><span style=\"font-weight: 400\">At the same time, the design is grounded by a conventional shape. Square logos are easy to recreate as small app icons and profile photos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9621\" alt=\"Mozilla Logo Design Redesigned \" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2018\/03\/2000px-Mozilla_logo.svg_.png\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400\">4. Mozilla<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Wordmarks often fall to one end of the spectrum \u2014 too dull or too abstract. The Mozilla Corporation got it right with a recent logo redesign featuring familiar web symbols. A colon and double-forward slash replace the letters &#8220;ill&#8221; in Mozilla. <\/span><\/p>\n<p><span style=\"font-weight: 400\">This familiar URL language is a core part of every web address. Everyone knows it and uses it. What better way to stand out as a leader in internet software development?<\/span><\/p>\n<p><span style=\"font-weight: 400\">True to its open-source roots, Mozilla listened to the internet community before finalizing a design. Johnson Banks agency in London developed the logo, but Mozilla publicly shared early concepts to get crowdsourced feedback. <\/span><\/p>\n<p><span style=\"font-weight: 400\">The end result is a mellow slab serif typeface and a classic black-and-white color scheme. Mozilla has infinite options for recoloring the design, and the visual impact remains just as powerful.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9626\" alt=\"Huski Icon Logo Design\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2018\/03\/Huski_logo.png\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400\">5. Huski (Hu.ski)<\/span><\/h2>\n<p><span style=\"font-weight: 400\">European startup Huski is an online food store that delivers meals to vacationers at ski resorts in the Alps. So it&#8217;s no surprise the company chose a playfully majestic husky dog to represent the brand. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Stand and Marvel of Melbourne, Australia, created this polished minimalist mascot to make Huski the friendly face of mountainside delivery.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Monoline drawings are a <\/span><a href=\"https:\/\/www.logomaker.com\/blog\/2018\/02\/21\/whats-the-importance-of-a-logo\/\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\"><span style=\"font-weight: 400\">hot logo design<\/span><\/a><span style=\"font-weight: 400\"> trend right now. They embody simplicity and result in bold, graphic visuals on brand clothing and merchandise.The mascot stands out in the brand&#8217;s blue color scheme. Not to mention, the line-drawing logo creates fun opportunities for animation.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9624\" alt=\"Dropbox Icon Logo Design \" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2018\/03\/dropbox-logo.jpg\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400\">6. Dropbox<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Dropbox made a small update to its blue box logo, with positive results. The cloud storage company opted for an abstract box over a literal one. The change comes at a time of widespread redesign, with many big brands scaling down to the simplest details. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Dropbox already has massive brand recognition, so it&#8217;s safe for the company to use floating prisms in place of a structured object. The image still conveys the image of a box, but the updated design is even easier to render in print and web applications. <\/span><\/p>\n<p><span style=\"font-weight: 400\">An in-house design team partnered with COLLINS design agency of NY and San Francisco to develop the company&#8217;s new identity.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9628\" alt=\"Minio Mascot Logo Design\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2018\/03\/Minio_logo.png\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400\">7. Minio<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Our third mascot on the list comes from Minio \u2014 a private cloud storage provider. The brand name stands for &#8220;minimalism,&#8221; making a monoline mascot an ideal choice. Black, white, and gray are the most prominent colors, giving the entire design a sleek, contemporary vibe. <\/span><\/p>\n<p><span style=\"font-weight: 400\">A slim, graceful stork isn&#8217;t the most obvious symbol for a tech company, and that&#8217;s a good thing. Startups need their audience to connect with a mascot right away to have <\/span><a href=\"https:\/\/www.logomaker.com\/blog\/2018\/03\/07\/10-key-elements-of-branding\/\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\"><span style=\"font-weight: 400\">strong differentiation from competitors<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9630\" alt=\"Texas Book Festival Icon Logo Design \" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2018\/03\/TXBF_RGB_Color.png\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400\">8. Texas Book Festival<\/span><\/h2>\n<p><span style=\"font-weight: 400\">No one can overlook the inviting message behind the Texas Book Festival logo. The organization is on a mission to celebrate authors and spread a love for reading in Texas. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Pentagram design studio in Austin created the Texas bookshelf concept as an updated family of logos for the organization&#8217;s many programs.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Simple imagery goes a long way in this design. The shape of Texas is instantly recognizable to Americans, and the graphic is easy to recolor for different uses. The execution isn&#8217;t the most refined, but the strong concept sells the design.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9625\" alt=\"ZOA Logo Deisgn \" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2018\/03\/grown_of_zoa_logo.jpg\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400\">9. Zoa<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Bioleather brand Zoa is proving elementary shapes really are timeless. The bold pictorial marks probably remind you of playing with blocks as a child or matching words with shapes on school worksheets. Square. Circle. Triangle. Nothing new is presented here, and yet, the finished design is strikingly novel.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Designed by Work Order agency in New York, the logo features shapes that are cropped and spaced in just the right places. The resulting abstract wordmark looks both tribal and futuristic \u2014 merging the natural and scientific aspects of growing bioleather.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9627\" alt=\"Juventus Text Icon Logo Design\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2018\/03\/Juventus_Logo_2017.png\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400\">10. Juventus<\/span><\/h2>\n<p><span style=\"font-weight: 400\">The Italian football club Juventus upset fans this year by redesigning its beloved shield logo. But if we take a step back and look objectively at the new logo, it has a lot to offer. Like most companies, Juventus is focusing on a digital-heavy future in which simpler logos work better.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Juventus aimed to include hints of the team&#8217;s iconic imagery in the logo. First and foremost, the logo is a letter &#8220;J&#8221; for Juventus. The black-and-white design mirrors the stripes of the team jerseys. The logo is also a nod to the past and future. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Juventus wanted to celebrate the scudetto or &#8220;little shield,&#8221; an Italian symbol of athletic victory. However, the club opted for a half-shield, demonstrating a desire to move forward and blaze a new trail.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Designing logos that have character and staying power is an art. Graphic designers have basically seen and done everything. Yet, new generations of creative artists keep finding incredible ways to reinterpret design trends of the past.<\/span><\/p>\n<p><em><span style=\"font-weight: 400\">Ready to create your own logo? Browse thousands of designs with our <\/span><\/em><a href=\"http:\/\/www.logomaker.com\/\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\"><em><span style=\"font-weight: 400\">free logo maker<\/span><\/em><\/a><em><span style=\"font-weight: 400\">.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brands big and small are working harder to create eye-catching logo designs. Everyone wants to stand out and be the next trendsetter. But more often, businesses settle for bland designs because it seems like all the best ideas are taken. Coming up with fresh imagery is a challenge, but there&#8217;s an upside. Designers start using [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":5783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-5782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logos"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Winning Designs: 10 of the Best Logos of 2017 | LogoMaker<\/title>\n<meta name=\"description\" content=\"For a well-rounded list, we looked beyond the big brands. Check out our picks for some of the best logos of 2017.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Winning Designs: 10 of the Best Logos of 2017 | LogoMaker\" \/>\n<meta property=\"og:description\" content=\"For a well-rounded list, we looked beyond the big brands. Check out our picks for some of the best logos of 2017.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/startwp.logomaker.com\/blog\/10-of-the-best-logos-of-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"LogoMaker\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-14T18:24:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-07T16:10:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2018\/03\/Best-Logos-of-2017_Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"383\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amber Ooley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amber Ooley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/10-of-the-best-logos-of-2017\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/10-of-the-best-logos-of-2017\/\"},\"author\":{\"name\":\"Amber Ooley\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#\/schema\/person\/5f0e84c2ffd89ceeefa1233736e28140\"},\"headline\":\"Winning Designs: 10 of the Best Logos of 2017\",\"datePublished\":\"2018-03-14T18:24:11+00:00\",\"dateModified\":\"2024-03-07T16:10:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/10-of-the-best-logos-of-2017\/\"},\"wordCount\":1314,\"publisher\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/10-of-the-best-logos-of-2017\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2018\/03\/Best-Logos-of-2017_Image.jpg\",\"articleSection\":[\"Logos\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/10-of-the-best-logos-of-2017\/\",\"url\":\"https:\/\/startwp.logomaker.com\/blog\/10-of-the-best-logos-of-2017\/\",\"name\":\"Winning Designs: 10 of the Best Logos of 2017 | LogoMaker\",\"isPartOf\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/10-of-the-best-logos-of-2017\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/startwp.logomaker.com\/blog\/10-of-the-best-logos-of-2017\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2018\/03\/Best-Logos-of-2017_Image.jpg\",\"datePublished\":\"2018-03-14T18:24:11+00:00\",\"dateModified\":\"2024-03-07T16:10:17+00:00\",\"description\":\"For a well-rounded list, we looked beyond the big brands. 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