{"id":6036,"date":"2018-04-13T15:00:40","date_gmt":"2018-04-13T15:00:40","guid":{"rendered":"https:\/\/startwp.logomaker.com\/blog\/2018\/04\/13\/designing-an-eye-catching-photography-logo\/"},"modified":"2024-03-07T16:10:18","modified_gmt":"2024-03-07T16:10:18","slug":"designing-an-eye-catching-photography-logo","status":"publish","type":"post","link":"https:\/\/startwp.logomaker.com\/blog\/designing-an-eye-catching-photography-logo\/","title":{"rendered":"Designing an Eye-Catching Photography Logo"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Making your mark in any creative field is a challenge when you&#8217;re surrounded by gifted minds with original ideas. Low startup costs and few barriers to entry have made photography an exceptionally competitive career. The <\/span><a href=\"https:\/\/www.bls.gov\/ooh\/media-and-communication\/photographers.htm#tab-6\"><span style=\"font-weight: 400\">Bureau of Labor Statistics<\/span><\/a><span style=\"font-weight: 400\"> expects employment for freelance photographers to grow 12 percent between 2016 and 2026. Grabbing attention in this crowded arena will be tough, unless you have an exciting visual story to tell.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Visuals are your greatest tool to stand out as a pro photographer. A striking body of creative work offers instant proof of your talent and credibility. At the same time, expect clients to hold your visual presentation to high standards because of your artistic skills.\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">To make the right impression, start by creating an attractive logo to showcase in marketing materials. And no, simply sticking your name over a camera icon won&#8217;t cut it. A photography logo may be your smallest asset, but it gets more exposure than anything else in your portfolio. Keep these tips in mind to develop a distinctive photogr<\/span>aphy logo\u00a0design that captures your brand personality.<\/p>\n<h2>How to design a photography logo<\/h2>\n<p><strong>1. Match Your Logo Style to Your Business Identity<\/strong><\/p>\n<p><span style=\"font-weight: 400\">Offer clients a glimpse of your approach to photography. Picking the right logo style from a myriad of options is one of the first challenges you&#8217;ll face. You can quickly narrow your design parameters by choosing a style that fits your business identity. Use the following factors as a starting point.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-11089 alignright\" alt=\"Sample Photography Logo Design of two rings entertwined\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2018\/04\/iStock-1075577288-1.jpg\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What are your most prominent brand characteristics?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What are your photography specializations?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What customer segments do you serve?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">A great logo can instantly communicate important details about your business. If you serve niche clientele, such as pets or wedding parties, it makes sense to tailor your logo to your audience. People who see your business card will know right away that you can provide what they need.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Writing down your brand characteristics should also help you decide the tone of your design. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Do you want your logo to be fun? Tongue-in-cheek? Ornate? Modern? Conservative? An ornate line-drawing logo could work well for someone who specializes in vintage portraits. A hand-drawn script could beautifully embody the work of a wedding photographer.\u00a0<\/span><\/p>\n<p><strong>2. Use Your Business Name for Photography Logo Ideas\u00a0<\/strong><\/p>\n<h2><img decoding=\"async\" class=\"size-medium wp-image-11085 alignright\" style=\"font-size: 1rem\" alt=\"Sample Icon Photography Logo Design of a camera drone\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2018\/04\/iStock-866871250-1.jpg\" \/><\/h2>\n<p><span style=\"font-weight: 400\">Getting customers to remember your business name is the whole point of <\/span><a href=\"https:\/\/www.logomaker.com\/blog\/2018\/01\/03\/15-creative-logo-ideas-to-inspire-your-design\/\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\"><span style=\"font-weight: 400\">making a logo<\/span><\/a><span style=\"font-weight: 400\">. Look for ways to translate your business name into relevant images that boost brand recognition. <\/span><\/p>\n<p><span style=\"font-weight: 400\">In freelance photography, it&#8217;s common to use a personal name to represent your company. But if you happen to have a unique business name, it will be even easier to be inventive with your logo.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The owners of <\/span><a href=\"http:\/\/fromthehipphoto.com\/v2\/wp-content\/uploads\/2016\/11\/logo.png\"><span style=\"font-weight: 400\">From the Hip Photo Studio<\/span><\/a><span style=\"font-weight: 400\"> in Denver chose a name to describe their fun, candid method of shooting photos. <\/span><\/p>\n<p><span style=\"font-weight: 400\">The company&#8217;s two-toned logo includes the image of a leaping dog, tying in with website branding that emphasizes adventure and spontaneity.\u00a0<\/span><span style=\"font-weight: 400\">What images immediately come to mind when you think about your business name?\u00a0<\/span><\/p>\n<p><strong>3. Pick Typography That Complements Your Brand\u00a0<\/strong><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-11083 alignright\" alt=\"Sample Vintage Typography Logo Design \" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2018\/04\/iStock-689425036.jpg\" \/><\/p>\n<p><span style=\"font-weight: 400\">Just like a logomark, any <a href=\"https:\/\/www.logomaker.com\/blog\/2018\/02\/28\/10-creative-font-ideas-infographic\/\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\">typography<\/a> you incorporate has to fit the tone of your brand. Focus on the qualities you want to convey, and look for typefaces that capture the same spirit.<\/span><\/p>\n<p><span style=\"font-weight: 400\"> If you&#8217;re aiming for a fun or contemporary brand, sleek and simple sans serif typefaces are usually the way to go. On the other hand, serifs often work perfectly for brands rooted in tradition, heritage, and family values.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Sometimes, you might end up using a combination\u00a0<\/span>of multiple fonts if you have a long business name. However, try to limit yourself to two fonts at most.<\/p>\n<p><span style=\"font-weight: 400\"> Too many competing typefaces can clutter your design and make it come across as an amateur. You should also avoid highly decorative typefaces whenever possible. <\/span><\/p>\n<p><span style=\"font-weight: 400\">If you aren&#8217;t working with an expert logo designer, it will be harder to maintain clarity when you use ornate typefaces on a variety of media.<\/span><\/p>\n<p><strong>4. Showcase Your Hand-Drawn Signature<\/strong><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-11086 alignright\" alt=\"Sample Scripted Camera Logo Design \" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2018\/04\/iStock-961915736.jpg\" \/><\/p>\n<p><span style=\"font-weight: 400\">It&#8217;s a safe bet that none of your competitors will ever create a hand-drawn sign<\/span>ature in exactly the same style as yours. Handwriting has unique nuances that can set your wordmark apart from similar designs.<\/p>\n<p><span style=\"font-weight: 400\">Experiment with writing your business name by hand. Try organizing your sketches on a sheet of lined paper. <\/span><\/p>\n<p><span style=\"font-weight: 400\">You can make small tweaks to individual letters in each iteration to keep track of the changes. That way you can compare small differences and combine the best features in your final design. <\/span><\/p>\n<p><span style=\"font-weight: 400\">View professionally drawn logos for guidance as you develop a one-of-a-kind look. One of the great things about hand-drawn signatures is versatility. <\/span><\/p>\n<p><span style=\"font-weight: 400\">They can be graceful flowing scripts or a more casual penmanship style.<\/span><\/p>\n<p><strong>5. Play Around With Common Shapes<\/strong><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-11084 alignright\" alt=\"Sample Minimilst Photography Logo Design of a camera lense\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2018\/04\/iStock-855504616.jpg\" \/><\/p>\n<p><span style=\"font-weight: 400\">The minimalist trend is well-suited to DIY logo design. You can use incredibly simple shapes in clever ways to come up with an eye-catching design.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Basic shapes provide a clean, clutter-free framework to build upon while leaving room for ingenuity.\u00a0<\/span><span style=\"font-weight: 400\">Let&#8217;s use a camera-based logomark as an example. <\/span><\/p>\n<p><span style=\"font-weight: 400\">While it isn&#8217;t a bad thing to include a camera in your design, it&#8217;s harder to be unique when your idea is right on the nose. One way to remedy this problem is to use familiar shapes and imagery in places where they&#8217;re unexpected.<\/span><\/p>\n<p><span style=\"font-weight: 400\"> A camera is mainly made up of rectangles and circles. Look for advantageous places to include these shapes in your design, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The forms of letters in your business name<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Negative space inside letters and around words<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">As a focal point of abstract monogram logos<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">No matter what symbols you choose to include, be clever about placement. You can slap a symbol next to a basic wordmark, but the overall design will be more memorable if these elements interact in some way.<\/span><\/p>\n<p><strong>6. Aim to Tell a Story\u00a0<\/strong><img decoding=\"async\" class=\"size-medium wp-image-11087 alignright\" alt=\"Sample Photography Action Logo Design of a camera lense\" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2018\/04\/iStock-1005091078.jpg\" \/><\/p>\n<p><span style=\"font-weight: 400\">Make it your goal to leave prospective clients eager to learn more about your business. How do you go about doing that? Create an image that tells a story, whether it&#8217;s through action or aesthetic value.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A<\/span><span style=\"font-weight: 400\">n action-driven logo gives the impression something is happening. For example, it could be a camera flashing, an object or animal in motion, or a scenic image. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Think about the story behind your business and how those details can be simplified into a single frame.\u00a0<\/span><span style=\"font-weight: 400\">An aesthetic-driven logo can play up a visual feature, such as cropping details or a color gradient. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Give viewers a focal point they can easily relate to your business and convert to memory.<\/span><\/p>\n<p><strong>7.\u00a0Make an Impact\u00a0<\/strong><\/p>\n<h2><img decoding=\"async\" class=\"size-medium wp-image-11088 alignright\" style=\"font-size: 1rem\" alt=\"Sample Photography Camera with Initial Logo Design \" src=\"https:\/\/startwp.logomaker.com\/wp-content\/uploads\/2018\/04\/iStock-1017392224.jpg\" \/><\/h2>\n<p><span style=\"font-weight: 400\">Put your brand front and center when <a href=\"https:\/\/www.deluxe.com\/logo-design\/logo-samples\/photography-logo-design\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\">designing a photography logo<\/a>. In many cases, clients will encounter your logo long before they meet you in person. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Strive to create a design that makes a positive introduction and motivates people to reach out.<\/span><\/p>\n<p><em>When you are ready to design a logo for your business, get started in minutes with our easy-to-use <a href=\"http:\/\/www.logomaker.com\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\">logo maker<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Making your mark in any creative field is a challenge when you&#8217;re surrounded by gifted minds with original ideas. Low startup costs and few barriers to entry have made photography an exceptionally competitive career. The Bureau of Labor Statistics expects employment for freelance photographers to grow 12 percent between 2016 and 2026. Grabbing attention in [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,34],"tags":[],"class_list":["post-6036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-design-basics","category-logos"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Designing an Eye-Catching Photography Logo | Logo Maker<\/title>\n<meta name=\"description\" content=\"As a photographer, you have a good sense of color &amp; placement when it relates to your subjects. 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