{"id":6560,"date":"2018-05-25T15:00:08","date_gmt":"2018-05-25T15:00:08","guid":{"rendered":"https:\/\/startwp.logomaker.com\/blog\/2018\/05\/25\/strengthen-your-brand-with-a-memorable-logo\/"},"modified":"2024-03-07T16:10:18","modified_gmt":"2024-03-07T16:10:18","slug":"strengthen-your-brand-with-a-memorable-logo","status":"publish","type":"post","link":"https:\/\/startwp.logomaker.com\/blog\/strengthen-your-brand-with-a-memorable-logo\/","title":{"rendered":"Strengthen Your Brand With a Memorable Logo"},"content":{"rendered":"<p><span style=\"font-weight: 400\">What do you plan to do next once you make a business logo? By itself, a logo is just an image with no purpose or value. You need a logo to build a familiar brand, but it takes a strong brand to instill your logo with meaning. Quite a quandary, right?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Symbols only gain power over time when people start to associate them with a distinct concept or experience. Do you get starry-eyed when you picture dollar signs? <\/span><\/p>\n<p><span style=\"font-weight: 400\">The familiar symbol instantly makes you think of wealth, success, and influence. Without those associations, an &#8220;S&#8221; shape with a vertical line wouldn&#8217;t spark any emotion or show up on your radar at all.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Logos have a similar type of mystique. With the right marketing strategy, a memorable logo can gradually embody the unique qualities of your brand. <\/span><\/p>\n<p><span style=\"font-weight: 400\">To make this happen, you have to treat your <\/span><a href=\"https:\/\/www.logomaker.com\/blog\/2018\/04\/20\/how-to-design-a-logo-for-online-offline-promotion\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\"><span style=\"font-weight: 400\">small business logo<\/span><\/a><span style=\"font-weight: 400\"> as one component of your relationship with customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Why create a logo just to leave it unused or slap it on marketing materials sporadically without a goal? From the moment you start brainstorming a design, focus on how to use a logo to further your small business.<\/span><\/p>\n<h2>What Are Your Goals for Creating a Logo?<\/h2>\n<p><span style=\"font-weight: 400\">Never invest money into designing a marketing asset if you have no clue why you need it. As you develop a logo concept, keep these key questions in mind.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Are you using every opportunity to increase brand recognition?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Do customers have an easy way to visually distinguish your brand from competitors?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Are there instances where you could use a brand logo to communicate information more efficiently?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Well-defined goals are the backbone of a marketing plan, ensuring you get the most value from your efforts. Continually look for new ways to incorporate your branding at important touchpoints. Remember, repeat contact is a crucial ingredient in building positive brand recognition. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Memorable logos act as a mental shortcut to help customers to recall their experiences with your brand. If your small business logo is languishing in an unopened computer file, you&#8217;ll have a hard time building a visual connection with customers.<\/span><\/p>\n<h3>What is the Ideal Brand Message You Want to Convey?<\/h3>\n<p><span style=\"font-weight: 400\">Perception versus reality is where a promising marketing strategy can go awry. Face the facts. <\/span><\/p>\n<p><span style=\"font-weight: 400\">You only have partial control over what happens once you release your brand out into the world. You can put substantial resources into developing the perfect story and image, but it won&#8217;t matter if customers aren&#8217;t convinced.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Since a logo is a mascot for your brand, it has to set the right tone and match up with the other elements representing your business. Whether it&#8217;s on a social media page or a business card, a logo is often the first brand component a new customer sees.<\/span><\/p>\n<p><span style=\"font-weight: 400\">What message do you want to convey in those first crucial moments? For inspiration, take a look at the logos of two well-known companies that make children&#8217;s products.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Radio Flyer<\/span><span style=\"font-weight: 400\"> is a legendary small business that has created children&#8217;s wagons and bikes for a century. When you look at the red logo with its dynamic typeface and speeding wagon, it instantly tells a story. <\/span><\/p>\n<p><span style=\"font-weight: 400\">The design captures the excitement and independence of racing in your own vehicle as a young child. The stylized letters and speed marks also create a sense of motion. <\/span><\/p>\n<p><span style=\"font-weight: 400\">You wouldn&#8217;t confuse Radio Flyer with any other brand, especially since the company has used the same wordmark for decades.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Now consider a much younger, but well-established toy brand like <\/span><span style=\"font-weight: 400\">Melissa &amp; Doug<\/span><span style=\"font-weight: 400\">. While the company also uses a red logo, Melissa &amp; Doug chose a hand-drawn signature that&#8217;s fun and friendly. <\/span><\/p>\n<p><span style=\"font-weight: 400\">The entire design is simple, playful, and authentic, reflecting the brand&#8217;s mission to encourage natural learning and creativity through exploration and free play.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Businesses are complicated. The point of branding is to simplify your story to make it relatable and easy to understand. A memorable logo is a giant step toward accomplishing this goal.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Try to incorporate the value of your brand into your logo design. Do you want to come across as sophisticated? Professional? Friendly? Old school? Environmentally conscious? Artisanal?<\/span><\/p>\n<p><span style=\"font-weight: 400\"> Nail down your brand, so you can <\/span><a href=\"https:\/\/www.logomaker.com\/blog\/2017\/05\/25\/what-makes-a-good-logo-design-these-4-elements\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\"><span style=\"font-weight: 400\">make a business logo<\/span><\/a><span style=\"font-weight: 400\"> that accurately conveys your story.\u00a0<\/span><\/p>\n<h3>Where Do You Plan to Use Your Logo?<\/h3>\n<p><span style=\"font-weight: 400\">Choosing where and how to use your logo should be at the heart of your marketing strategy. You want customers to see your logo at important touchpoints when they&#8217;re likely to form opinions of your brand. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Good places to start include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Business cards<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Business forms and mailing materials<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Business website and online profiles<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Customer review sites<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Social media pages and app icons<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Company signs and advertisements<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Staff uniforms<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Company vehicles<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Promotional products, such as cups and T-shirts<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">At the same time, avoid designing in a vacuum. Planning logo placement before you start designing should help you keep a realistic mindset about your concept. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Complicated textures, 3D effects, or tiny details will make your logo harder and more expensive to print on different media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">If your logo is costly, you&#8217;ll be more inclined to leave it out of key promotions when using it would be beneficial to your brand. Work smart to plan a design you can easily scale, recolor, or split up to allow more versatility.<\/span><\/p>\n<h3>How Do You Want to Position Yourself in Your Industry?<\/h3>\n<p><span style=\"font-weight: 400\">Brand positioning is about putting your sales pitch to work. In a packed industry, it&#8217;s essential to show people how your brand values compare to competitors. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Why are people willing to pay more for products made in the US or sourced from recycled materials? It&#8217;s the perception that a product offers greater value based solely on the principles of the business.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A memorable logo should reinforce your brand positioning and make you stand out from similar businesses. Picture how the <\/span><a href=\"http:\/\/1000logos.net\/wp-content\/uploads\/2017\/06\/Tommy-Hilfiger-Logo.png\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\"><span style=\"font-weight: 400\">Tommy Hilfiger<\/span><\/a><span style=\"font-weight: 400\"> logo channels the American flag with its shape and color scheme. <\/span><\/p>\n<p><span style=\"font-weight: 400\">The logo distinguishes the brand for timeless all-American style in an era when many foreign fashion brands dominate the industry.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Think about the most unique characteristics of your business. This could include brand traits, an unconventional business name, or innovative products and services. <\/span><\/p>\n<p><span style=\"font-weight: 400\">You don&#8217;t need to cram every detail into your logo but aim to incorporate at least one distinguishing factor people can link to your brand.<\/span><\/p>\n<h4>Use Your Logo Consistently For Maximum Impact<\/h4>\n<p><span style=\"font-weight: 400\">Logos are considered marketing &#8220;assets&#8221; for a reason. Make sure you get a return on investment from your logo by putting it front and center in key marketing channels. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Using your brand mark consistently will help customers become familiar with your business and develop a personal connection to your brand.<\/span><\/p>\n<p><em>Are you ready to design a logo? Create a professional, <a href=\"http:\/\/www.logomaker.com\/logo-creator\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">custom logo<\/a> now!\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do you plan to do next once you make a business logo? By itself, a logo is just an image with no purpose or value. You need a logo to build a familiar brand, but it takes a strong brand to instill your logo with meaning. Quite a quandary, right? Symbols only gain power [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,41],"tags":[],"class_list":["post-6560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-logo-design-basics"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strengthen Your Brand With a Memorable Logo | Logo Maker<\/title>\n<meta name=\"description\" content=\"How do you want to position yourself in your industry? 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