{"id":6880,"date":"2018-06-19T20:21:45","date_gmt":"2018-06-19T20:21:45","guid":{"rendered":"https:\/\/startwp.logomaker.com\/blog\/2018\/06\/19\/the-dos-and-donts-of-creating-a-memorable-wordmark-logo\/"},"modified":"2024-03-07T16:10:20","modified_gmt":"2024-03-07T16:10:20","slug":"the-dos-and-donts-of-creating-a-memorable-wordmark-logo","status":"publish","type":"post","link":"https:\/\/startwp.logomaker.com\/blog\/the-dos-and-donts-of-creating-a-memorable-wordmark-logo\/","title":{"rendered":"The DOs and DON’Ts of Creating a Memorable Wordmark Logo"},"content":{"rendered":"

Creating a unique wordmark logo is tough when there are thousands of new brands popping up every year. While it may seem like all the best logo design ideas are taken, wordmarks offer infinite ways to express creativity.\u00a0<\/span><\/p>\n

Think of every letter in a wordmark as an individual canvas you can customize to make your logo<\/a> stand out. You don’t have to embellish each letter, but the endless combinations make it possible to come up with a fresh design.<\/span><\/p>\n

Along the way, be sure to avoid common typographic flaws that lessen the impact of your logo. Keep these smart tips in mind as you brainstorm the perfect logo design to represent your business.<\/span><\/p>\n

How to Create a Wordmark Logo Design<\/h2>\n

Choose the Right Typography<\/h3>\n

DO: Match the font to your brand personality.<\/span><\/span><\/p>\n

Imagine seeing the Samsung wordmark done in Coca-Cola’s famous Spencerian script. The festive, ornate style of writing completely clashes with the slick, forward-looking identity of an electronics brand.<\/span><\/p>\n

Outline the characteristics and values of your brand, and think about how they translate to typography. Is your brand cheerful? Traditional? Bold? Technical? Carefree? Even if it’s the first time encountering your business, readers should be able to sense the energy powering your brand.\"Updated<\/span><\/p>\n

You can represent these types of qualities by playing around with the size, shape, line weight, and boldness<\/a> in the letterforms. For example, clean, bold typefaces tend to send a message of authority. <\/span><\/p>\n

Slender line weights feel light, youthful, and friendly. Curvy, decorative letters range from whimsical to elegant. Serif typefaces are a common choice for brands that are traditional, academic, or time-honored.<\/span><\/p>\n

DON’T: Pick an overused typeface.<\/span><\/span><\/p>\n

Many popular typefaces, such as Helvetica or Verdana, have a reputation for being cliche. Using them, especially unchanged, can instantly make your wordmark look generic.<\/span><\/p>\n

Look for eye-catching typefaces<\/span><\/a> that are both readable and interesting. Thousands of professionally designed fonts are available online, so take time to compare different options.<\/span><\/p>\n

DO: Try using a display typeface to set your brand apart. <\/span><\/span><\/p>\n

Unlike fonts designed for body text, display typefaces are intended to be used at large sizes. They often feature graphic elements for dramatic value, making them ideal for short words and phrases, such as headers or business names. <\/span><\/p>\n

Since display typefaces are meant to be exciting and artistic, they add personality to a basic wordmark.<\/span><\/p>\n

DON’T: Use a branded typeface.<\/span><\/span><\/p>\n

\"Coca<\/p>\n

Resist the urge to use typefaces inspired by the custom typography of well-known companies. Anyone who looks at your logo will automatically think of the established brand, which is bad for business. (ex. <\/span>Waltograph<\/span><\/a>)<\/span><\/p>\n

A good logo should help build recognition for your unique business. Don’t make a bad impression right from the start by piggybacking on another brand’s success.<\/span><\/p>\n

DO: Consider developing a custom typeface or hand-drawn design.<\/span><\/span><\/p>\n

If you can’t find a typeface that embodies your brand, try creating your own typography from scratch. Sketch designs by hand to come up with interesting letterforms. One of your doodles may lead to a winning idea. (ex. Pizza Hut, Virgin)<\/span><\/p>\n

Personalize the Letter Forms<\/strong><\/h3>\n

DO: Create focal points.<\/span><\/span><\/p>\n

Use thoughtful embellishments to make important sections of your wordmark stand out. The <\/span>Tropicana wordmark<\/span><\/a> includes a simple leaf over the letter “I” to celebrate the brand’s natural ingredients.<\/span><\/p>\n

Think about how you can add points of interest for a dramatic effect. Common focal points include:<\/span><\/p>\n