{"id":8464,"date":"2019-05-22T12:53:43","date_gmt":"2019-05-22T12:53:43","guid":{"rendered":"https:\/\/startwp.logomaker.com\/blog\/2019\/05\/22\/branding-marketing-advertising\/"},"modified":"2024-02-29T17:27:10","modified_gmt":"2024-02-29T17:27:10","slug":"branding-marketing-advertising","status":"publish","type":"post","link":"https:\/\/startwp.logomaker.com\/blog\/branding-marketing-advertising\/","title":{"rendered":"Branding, Marketing & Advertising: What’s The Difference?"},"content":{"rendered":"

If you\u2019re just starting to set up your own business then you will no doubt have heard of marketing, branding, and advertising as the keystones to making any business a success.<\/p>\n

The fact that 8 out of 10 businesses fail<\/a> within the first 18 months is often put down to a lack of meaningful dialogue with the client base. Both client and business fail to understand what each other wants.<\/p>\n

It is easy to think that the three concepts of marketing, branding, and advertising are the same thing but in fact, they are very different concepts. When they work in-tandem they can help ensure the business is understood by the target customer.<\/p>\n

So let\u2019s examine marketing vs advertising vs branding.<\/p>\n

Branding: The Core of Your Business<\/h2>\n

Branding is all about visuals. It tells potential customers what your business is about, how it should make them feel and whether your services are right for them, all without uttering a single word.<\/p>\n

It\u2019s more than a logo but an idea that should influence all the visual and written materials the company puts out.<\/p>\n

Key Questions To Ask<\/h3>\n

The way to ensuring your brand is on point is to answers some key questions about what your business is and the values it stands for.<\/p>\n

Here are some questions to think about:<\/p>\n